The skills gained in Centennial College’s Marketing Research Analytics offering are highly valued by employers because of their propensity for making better and informed decisions.

1. Marketing Research Analytics Program Offers Applicable Skills
If you already have a post-secondary degree or diploma but have an interest in Marketing
Research Analytics, you should consider attending Centennial College’s Marketing -
Research & Analytics Graduate Certificate program. That’s because in just one year, this
offering teaches students the techniques used to determine and extract valuable
knowledge about competitors and customers in a market setting. What’s more, this is
achieved through a variety of hands-on teaching techniques such as: case studies,
simulations and project-based learning. The practical training also includes SAS Enterprise
Guide and Enterprise Miner. Lastly, a second semester capstone project allows students to
incorporate and showcase their skills.
Why are the hands-on aspects of marketing research course so vital? Well, with graduates
filling various positions (marketing research analyst, web marketing analyst, CRM analyst,
direct response analyst, online marketing analyst, data and analytics specialist, business
analytics specialist, loyalty program analyst, sales data analyst, marketing strategy
analyst), they must be fully prepared for their responsibilities. This is especially true when
you consider that marketers rely on analysts for their insight, to make effective decisions,
to attract a greater client base and deepen existing client relationships. Practical practice
will make the transition into the field easier for graduates.
Through the hands-on learning, students of Centennial College’s Marketing Research
program learn the skills needed to analyze and interpret industry trends and client
behaviour, questionnaire design, data manipulation, quality control, creation of statistical
output and development of programs. In addition, emphasis is placed on the use of applied
marketing research and analytics to strategic marketing decision-making. Professors with
extensive experience in marketing research, statistics, marketing communications and
customer relationship management teach all of the marketing research courses.
To apply for the program, applicants must have a college diploma or university degree in
any discipline. In addition, proof of English proficiency and an assessment of numeracy
skills may be requested. However, the Marketing Research course will also consider
applicants with partial post-secondary and relevant work experience (transcript and resume
review is required). Please note that successful students possess qualities such as: comfort
dealing with numbers and computers, analytical with strong numeracy skills, self-directed
with strong attention to detail, highly-organized and able to manage multiple tasks
simultaneously, strong interpersonal skills, excellent written and oral communication skills,
and thrive under pressure and can meet deadlines.
Aside from the various positions that graduates of Marketing Research course enjoy, there
are also a number of areas in which they may find employment. These areas include:
organizations with in-house analytical and research functions, especially those that are
mid-to-large sized; marketing research firms; companies specializing in direct marketing,
mobile marketing and e-marketing as well as loyalty program management companies.
For More Information Visit Centennialcollege.ca