eDining Advantage Presentation

1. "For the first time in years, the $70 billion casual dining industry - sit down eateries that generally serve alcohol and sell entrees from $10 to $20 dollars - is taking a hit.” “ . . . new customer acquisition is 7-10 times more expensive than building restaurant sales through increased frequency . . .”

2. What is eDining Advantage? eDining Advantage reaches out to restaurant diners using permission based email marketing. Implementing fully customized email campaigns, we help encourage diners to return with greater frequency and loyalty. This, of course, leads to enhanced revenues for restaurant operators.

3. Implementing Opt-in Email Advertising Name: ____________ Email: ____________ Birthday: __________ Comments: ________ Cards with customer name, email address, and birthday are collected by operators. Cards are sent to EDA in postage paid mailers. Info from cards data processed by EDA. EDA’s uniquely designed emails are sent to customers. 1. 2. 3. 4.

4. Targeting Existing Customers Regular diners receive call to action messages, which include welcome email, birthday greeting, anniversary message and once a month communication. Click Here to Send to a Friend Customers can pass along emails to their friends. Digital word of mouth brings in new customers.

5. Benefits of EDA Email Marketing Operator receives valuable “Top of Mind Status” from regular customers. Operator can track return on investment. Messages are individually customized based on an operator’s marketing needs. No long term contract. Money back guarantee. Costs as low as $8.30 per day for single unit operators.

15. "We've been in business over 77 years, so we've seen all kinds of marketing strategies come and go. EDA allows me to track my return on investment and be smart with my resources. I'm thrilled with the results." Wayne Christoffersen, Owner, El Coyote Spanish Café "I'm proud of my restaurant and I need my branding efforts to reflect that pride. EDA gives me high quality graphic arts at an affordable price, enabling me to cost effectively brand my customers.“ Scott Hewitt, General Manager, Gladstone's Long Beach "My single greatest challenge is getting my customers to think of me before the competition. Even my most loyal customers can easily find a number of restaurant choices. With EDA, I'm able to increase the frequency of my regulars with sleek call to action messages, which deliver both urgency & value. We've used EDA to promote special events that generate lines out the door. Thanks EDA!” Wassim Sulliman, Owner, Strings Italian Café "We've been in business over 77 years, so we've seen all kinds of marketing strategies come and go. EDA allows me to track my return on investment and be smart with my resources. I'm thrilled with the results." Wayne Christoffersen, Owner, El Coyote Spanish Cafe

16. “ My customers face a major challenge in striving to maintain profitability in an increasingly competitive marketplace. eDining Advantage offers my customers a high quality advertising solution at a very reasonable price. I love their artwork and their excellent customer service. In a short time, they've become one of my favorite iCare partners. I strongly recommend eDining Advantage.” Philip Waring, Senior Vice President Business Strategy, Sysco Los Angeles "Many of my customers are lost as to how to spend their marketing dollars. Some don't even know where to begin. By using opt-in email advertising, eDining Advantage offers a powerful, turnkey, and cost effective tool for my customers to reach their customers. After only a few months of our partnership, eDining Advantage quickly became one of our top performing I-Cares programs. When my customers tell me how much they love the increased business, I know this means more cases on the trucks for Sysco. eDining Advantage is fantastic!“ Clive Woolf, Director Business Review, Sysco Los Angeles

17. Standard packages start at $249 per month Contact Jason Smith 818/303-4877 [email_address] www.ediningadvantage.com