The Challenge of Augmented RTC, Nir Simionovich, CEO, GreenfieldTech. What happens when your "Dropbox" outgrows your "AWS"? What happens when your "AWS" in no longer the economical solution? The answer is Augmented RTC - A disruptive methodology of augmenting Cloud infrastructure with on-premise services, while keeping it all tight and simple. Presented at TADSummit 2016, 15-16 nov, Lisbon in Stream 2 reviews the successful practical applications of IoT / M2M, WebRTC, Telecom APIs, and the many mash-ups across these capabilities.

1. Augmented rtc
Nir Simionovich, ceo
Greenfieldtech

2. “Augmenting parts of an external cloud service
to a customer premise, de-coupling customer
logic and business practices from cloud
incumbency”

4. Hi All!I love creating solutions for complex problems
My tool box includes: Kamailio, Asterisk, Freeswitch, WebRTC, Kurento, etc…
I always come packing candy – so heads up…

5. Cloud quake!

6. Putting aside technology,
Dropbox had to leave aws,
would have they stayed,
It wouldn’t have made any
Fin/tech sense!

7. × We all love them.
× They are FREE or next to free when we are
small
× We pay more as we grow
× They have many APIs and much goodness
× In other words…

8. Are like imagining that your favorite restaurant
is your kitchen, you eat there, you drink there, at
some point you get to know the owners
Houston, we
have a problem!

9. Just a little bit of math:

10. Users Minutes Monthly Bill
Early Stage Startup/
Sole Developer < 1,000 < 10,000 < $ 100
Round-A Startup < 50,000 < 500,000 < $ 10,000
Established Startup < 500,000 < 5,000,000 < $ 50,000

11. Users Minutes Monthly Bill
Large Enterprise < 10,000,000 < 50,000,000 ?????????
Go Big < 100,000,000 Seriously???? Seriously????

12. × Cloud telephony is too incumbent
× Too rigid at adapting itself to your business
× Too fixated inside a set business model
× Just too darn expensive for your business model

13. × Early this year we were approached by a company with a
large application install base
× They wanted to enable secured, encrypted
communications between their users and their call center –
for an existing service
How big ????

15. Secured
All signaling must be
encrypted. No user data should
be saved in the cloud. No user
should be registered to the
cloud
encrypted
All calls must be encrypted
end-to-end
No intervention
Media services should not
propagate via the cloud, but
utilize a dedicated resource set
that is not accessible by the
cloud operator
Quality assurance
All calls should be monitored
for RTCP and enable full
analytics over the server
continuity
Services should be fully
monitored, reliable and durable
– minimum 99.8% service
uptime
Fully enclosed
Availability of tightly coupled
mobile SDK and services cloud,
to ensure full compatibility and
reliability

16. Secured
Most cloud providers don’t
provide TLS or other secured
transports – if they do, it’s at a
premium
encrypted
Again, normally this is a
premium
No intervention
Cloud providers will not install
part of their infrastructure
inside your network – that’s not
what they do
Quality assurance
Well, they do commit to a
specific metric, but will not give
you access to their RTCP data
continuity
Yes, they all provide 99.8%
uptime and more
Fully enclosed
Most of them already provide
an integrated SDK for mobile
devices

17. 350,000,000 users
With very little minutes served per month…

19. Subscribers
Proxy
Interconnect
Proxy
Customer
SBC
Customer
PBX
Mobile App
User
Callcenter
Agent
SIP+TLS
SIP+TLS
SIP +
RTP
Media
ServerSRTP
SRTP

20. THANKS!Email: nirs@greenfieldtech.net
Facebook: nirsimionovich
Twitter: nirsimionovich