immmr – a hybrid operator model explained. Concept of a hybrid operator – or how to experience the best of both world.  Bridging a gap unconventionally and with the latest technical approaches. Beyond the basics and how the TAD ecosystem can be of help. Sebastian Schumann, Vice President Engineering with immmr. Presented at TADSummit, 15-16 nov, Lisbon in Stream 5: Case Studies in Telecom App Development Part 2. Start-ups, enterprises and telcos are using telecom app development to build new lines of business and improve their existing operations. Though it may not have the sizzle of disruption or digital transformation; its where the bulk of the money us being made. This session will be a series of case studies on the practical application and business benefits of telecom app development.

1. immmr – a hybrid operator
TADSummit 2016, 16.11.2016, Lisbon, Portugal
Sebastian Schumann, VP Engineering, immmr GmbH

2. § Concept of a hybrid operator – or how to experience the best of “both worlds”
§ Bridging a gap unconventionally and with the latest technical approaches
§ Beyond the basics and how the TAD ecosystem can be of help
immmr – a hybrid operator
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3. Basically
immmr is an
open communication service
available as Android, iOS and web app.

4. Innovative hybrid operator model: operating in the intersection
of MNOs and Internet Communication Services
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Mobile
Network
Operators
Internet
Communication
Services

5. 5
Extend your Telekom tariff
to connect from every device,
every network, everywhere, with
everyone.
Immmr Is A Boost
For Your Phone Wi-Fi
Mobile Data,
Mobile
Telephony

6. 6
Even if your phone is off,
login to immmr from any
device. All your contacts and
conversations are immediately
accessible everywhere.
Connect More
Phone
is off
Wi-Fi

7. 7
Save More
When traveling abroad immmr
connects you via every Wi-Fi and
you can save roaming fees.
Wi-Fi
€€€

8. 8
Explore More
In buildings and areas, where mobile
telephony connectivity is weak and
your phone is out of reach, immmr
keeps you Wi-Fi connected.
Wi-Fi

9. 9
Connect With Everyone
Immmr away with everyone,
even if they are not on immmr.
No login, no registration,
no download.
immmr.com/yournumber

10. 10
Explore Together
Group Video Calls wherever you want.

11. Explore immmr Numbers
- no need for several SIM cards
- outgoing and incoming calls
- many countries
- landline and mobile
- protect your main phone number
- add a layer of privacy
Use multiple numbers for any
occasion in your life.

12. Feature Overview
Group Communication
Multi Device (native)
immmr Voice and Video Calls for free
Open immmr
All Networks
Synced Address Book
Virtualized Telekom
Mobile Number
Calls and SMS in one Service
International Calling Passes
Multiple Numbers
additional exclusive for Telekom customersfor all users
immmr out calls

14. § Technologies brief – buzzword bingo
§ Technology high—level overview
Bridging a gap unconventionally and with the latest technical
approaches
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15. Frontend
iOS, Android, Web
CouchDB
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16. Backend
Microservices
AMQP
CouchDB/Postgres
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17. Communications
Kandy.io/WebRTC
SIP
IN
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18. Tooling
Jenkins, Chef, Kibana,
Redis, Selenium
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19. Hosting
AWS
Kubernetes
(containers, few VMs)
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20. Kubernetes @ immmr
§ First met May 2015 in Silicon Valley, ™
§ Since then realization of "microservice-
based” infrastructure, launching soon
§ Scaling for free (almost), service discovery
via DNS
§ Many useful features, e.g., healing, secrets,
config maps
§ Gaps:
§ Persistence layer: currently too afraid to
run our "normal" databases in cluster
§ Transforming configs from chef to
Kubernetes
§ Many plans for future extension (e.g. auto-
scaling)
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21. Telco Integration
IN/Sigtran MO/MT
SIP trunks
Provisioning, Billing
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22. High-Level Architecture
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23. High-Level Architecture
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HLR STP
BSSOSS
MGW

25. Beyond the basics and how the TAD ecosystem can be of help
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It’s already there…
… but there’s a lot of space here J

26. § Compliant AWS hosting (patriot act) was a major effort
§ Telco heritage
§ Scrum vs. waterfall planning
§ Sprint dependency vs. stakeholder management
§ Iceberg effect
§ Development in classic OpenStack, qa/production in containers
§ SMS P2P vs A2P
§ …
Learn from others & share own experiences: Lessons learned
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27. Demo
+421 903 419 345

28. Sign-up for our closed beta
immmr.com

29. Thank you!
See you soon on immmr...

30. #SayItWithImmmr

31. THANK YOU.
Sebastian Schumann
immmr GmbH | Vice President Engineering
* sebastian@immmr.com
@s_schumann
+421 903 419 345
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