2. BOOMTOWN INTEGRATES ADVERTISING, DESIGN, PR
AND DIRECT MARKETING WITH DIGITAL PRINCIPLES
TO CREATE AND NURTURE BRAND RELATIONSHIPS.
3. 1
100% INSPIRED STRATEGY.
%
100% ORIGINAL CREATIVITY.
100% left brain and 100% right brain: that’s what Boomtown is about. 100% strategic development
of our client’s brands and 100% great original creativity to bring it all to life.
4. 1.
8. 2.
BRAND
STRATEGY
CRM GRAPHIC
DESIGN
7. 3.
EXPERIENTIAL/
BRAND
ACTIVATION
100%
INTEGRATED
INTEGRATED
ADVERTISING
6.
4.
DIGITAL 5. DIRECT
MARKETING
PUBLIC
RELATIONS
5. OVER THE YEARS WE HAVE HONED OUR SKILLS ON BOTH LEVELS: WE
DEVELOP STRATEGICALLY SOUND BRAND MODELS THAT DEFINE A PERFECT
NICHE IN THE MARKETPLACE, AND THEN UNLEASH OUR UNIQUE
CREATIVITY TO CATAPULT THE BRAND INTO LIFE. ALL THIS IN A
COMPLETELY MEDIA-NEUTRAL ENVIRONMENT.
INSPIRED PEOPLE CREATING INSPIRATIONAL BRANDS.
We are an agency driven by a passion to create original, successful brands. Brands are
the single most important asset a company possesses. We take that very seriously.
Companies who invest into their brands develop strong businesses that can withstand
the harshest of market forces.
We work in two ways at Boomtown. Firstly we work with new business concepts; the
great seed ideas that have us working tirelessly to bring them to life. We love the raw
passion that drives a new business idea directly into becoming a leader in the marketplace.
Secondly we work with large, often multinational clients, together with whom we skillfully
craft a path into the future for their brand, working side by side on a 24/7 basis to produce
market leadership.
There are a few ‘givens’ at Boomtown, namely: great customer service and project
management on your account; tenacity to fight on your behalf during a project; bravery
to be honest enough with you about your business to ensure ultimate success and
innovation. We believe these qualities and both rare and valuable.
We love to partner with visionary business leaders, entrepreneurs and anyone passionate
about brands and original creativity.
7. IF I HAD 60 MINUTES TO SAVE THE
WORLD I’D SPEND 59 MINUTES ON
PROBLEM DEFINITION. ALBERT EINSTEIN
STRATEGY FOCUSES ALL MARKETING TO ACHIEVE REAL RESULTS. IT
ELIMINATES GUESSWORK. IT ENHANCES CREATIVITY. EFFECTIVE
STRATEGIES DEFINE CLEAR MARKETING OBJECTIVES, AND DEVELOP
CLEAR PLANS TO REACH THEM - BECAUSE ONLY BY DEFINING THE
,
TARGET, CAN WE KNOW WHEN WE VE HIT IT.
Over years of practice, digging deep into consumer mindsets and client’s businesses
we have developed specific brand tools that yield excellent results. We employ these
on projects as our proprietary tools.
Above this our strategic services cover the following:
RESEARCH BRAND MEDIA
Generator insight development DEVELOPMENT STRATEGY
Competitor research & analysis Brand audit Traditional
Customer research & Brand positioning tools Electronic
segmentation Name generation Direct
Influencer research Slogan development PR
(media and opinion leaders)
9. DESCRIPTION OF WORK
1. Cacadu Annual Report for 2005/2006
2 Nelson Mandela Metropolitan University Logo
3. Cerebos Salt Packaging
4. Saxa Salt Packaging
5. Kouga Development Agency Logo
6. Strada Voice and Data Logo
7. Nelson Mandela Bay Tourism
Annual Report 2004/2005
8. VW Parts and Accessories Brochures
9. Coke One Website
10. Eveready Billboard
11. Rejuice Smoothie Bar Logo
12. Rejuice Smoothie Bar Menu Spread
13. Rejuice Smoothie Bar Store Overhead Menu
14. Rejuice Smoothie Bar Menu Spread
15. East London IDZ Logo
16. East London IDZ Folder
17. Kouga Development Agency Brochure
18. Albert Gardens Brochure
1
13. 19
DESCRIPTION OF WORK (cntd)
19. Nelson Mandela Bay Logo
20. Nelson Mandela Bay Free Advertisement
21. Nelson Mandela Bay Free Billboard
22. Nelson Mandela Metropolitan University
Open Day Poster
23. Nelson Mandela Metropolitan University
Open Day Bannerwall
24. The Reef 5-star Hotel Brochure
25. Nelson Mandela Metropolitan University
Annual Report 2006
26. Space Health, Fitness, Beauty Logo
27. Space Brochure Packaging
28. Space Interior Design
29. Coega IDZ Advertisements
30. Continental Tyres Brochures
31. Powerplate Advertisements
20
32. Pure Cape Blanket Packaging
33. Cradock Municipality Website
34. Eveready Umbrella Campaign Posters,
Wobblers and Washline Graphics
21
17. THE KNOWLEDGE REVOLUTION
HAS CHANGED EVERYTHING.
THE INTERNET CONTINUES TO CHANGE EVERYTHING. MEDIA FRAGMENTATION
IS NOW DEEP-ROOTED. THE CUSTOMER IS FIRMLY ON HIS THRONE.
,
BOOMTOWN S WORLD-CLASS DIRECT OFFERING IS BOTH A DIGITAL AND
TRADITIONAL MARKETING SOLUTION. WE DELIVER ACCOUNTABLE MARKETING
SPEND WITH CLEAR MEASURABILITY, APPLYING CONSUMER INSIGHTS IN
INSPIRING WAYS.
DIRECT MARKETING STRATEGIC ALLIANCE INTELLIGENT
Strategic customer recruitment PARTNERSHIPS CREATIVE
Targeted direct campaigns Databases Delight and surprise
Internal marketing Websites Balancing branding
Tactical campaigns with response
Business to business Advertising with impact
18. THE CLOSER WE CAN GET
TO THE CUSTOMER THE MORE WE CAN
INFLUENCE THEIR BEHAVIOR.
AT BOOMTOWN WE HAVE IN-DEPTH SUCCESSFUL EXPERIENCE IN DEVELOPING
,
SOME OF THE WORLD S LEADING CRM PROGRAMMES BOTH LOCALLY AND
INTERNATIONALLY. DEVELOPING & MAINTAINING CUSTOMER LOYALTY IN
,
TODAY S ECONOMY IS NO LONGER AN OPTION, ITS AN IMPERATIVE.
CRM PROGRAMMES LOYALTY AND REWARDS PROGRAMMES
Welcome Concept and development
Retention Database development
TM
Boomtown Nursery
Lifetime value development
20. IF YOU TALK TO A MAN IN A
LANGUAGE HE UNDERSTANDS, THAT
GOES TO HIS HEAD. IF YOU TALK TO
HIM IN HIS LANGUAGE, THAT GOES
TO HIS HEART. NELSON ROLIHLAHLA MANDELA
PUBLIC RELATIONS FORM AN INTEGRAL PART IN ANY BRAND DEVELOPMENT.
UNLIKE MANY AGENCIES, BOOMTOWN OFFERS A COMPLETE IN-HOUSE PR
,
SERVICE. WE VE DONE THIS IN ORDER TO CREATE A STRONGER LINK TO
THE BRAND BUILDING PROCESS AND CREATING SYNERGY THROUGH ALL
BRAND ADVANCEMENT OPPORTUNITIES.
Our PR division is energetic, connected and highly focused to deliver exciting results.
PR forms the underlying backbone of publicity on which we build successful brands.
We cover the following:
PR communications strategy
Press releases
Newsletters
Media relations
Media analysis reporting
Digital online communities
Online community collaboration
21. CONTACT BOOMTOWN
NEIL HART AT neil@boomtown.co.za. OR 083 304 6767
BOOMTOWN HAS OFFICES IN JOBURG, CAPE TOWN & PORT ELIZABETH
www.boomtown.co.za
