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How to Further Your Link 
building Strategy
• Inbound links are one of the main SEO strategies used to spur interest in 
your website and its appeal to search engines. It is therefore important to 
have an appropriate strategy to get this done. Most people only think 
about guest blogging as the only means of establishing a formidable link 
profile that promotes your website as well as contributes appropriate link 
juice for higher rankings in search engines. However this method is only 
applicable to established bloggers who can be able to leverage their 
position and extensive knowledge when making a request for guest 
blogging. Below, we explore other options available for link building. 
• Social media is one of the most effective channels for promoting content 
and websites online. By creating an extensive social network you are able 
to make it easy for customers to engage with your brand as well as link to 
interesting content that you post on your website.
• Though social media shares, likes and links do not contribute any 
link juice as they are no follow, it is important to remember that 
they are a great way of increasing exposure of your brand to as 
many people as possible. 
• Content is the main focus for links i.e. people only link to content 
that they find useful, funny, or interesting in some other way. You 
can go through past content and look for new ways of presenting it. 
This provides you with new content presented in a new and 
appealing way. For instance you can make videos; convert written 
content in to videos e.g. how to videos. Add interesting and original 
images to old content to make info graphic material that appeals to 
visual users etc. this allows you to have new content that you can 
share on different platforms such as YouTube.

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How to further your link building strategy?

  • 1. How to Further Your Link building Strategy
  • 2. • Inbound links are one of the main SEO strategies used to spur interest in your website and its appeal to search engines. It is therefore important to have an appropriate strategy to get this done. Most people only think about guest blogging as the only means of establishing a formidable link profile that promotes your website as well as contributes appropriate link juice for higher rankings in search engines. However this method is only applicable to established bloggers who can be able to leverage their position and extensive knowledge when making a request for guest blogging. Below, we explore other options available for link building. • Social media is one of the most effective channels for promoting content and websites online. By creating an extensive social network you are able to make it easy for customers to engage with your brand as well as link to interesting content that you post on your website.
  • 3. • Though social media shares, likes and links do not contribute any link juice as they are no follow, it is important to remember that they are a great way of increasing exposure of your brand to as many people as possible. • Content is the main focus for links i.e. people only link to content that they find useful, funny, or interesting in some other way. You can go through past content and look for new ways of presenting it. This provides you with new content presented in a new and appealing way. For instance you can make videos; convert written content in to videos e.g. how to videos. Add interesting and original images to old content to make info graphic material that appeals to visual users etc. this allows you to have new content that you can share on different platforms such as YouTube.