2. • Inbound links are one of the main SEO strategies used to spur interest in
your website and its appeal to search engines. It is therefore important to
have an appropriate strategy to get this done. Most people only think
about guest blogging as the only means of establishing a formidable link
profile that promotes your website as well as contributes appropriate link
juice for higher rankings in search engines. However this method is only
applicable to established bloggers who can be able to leverage their
position and extensive knowledge when making a request for guest
blogging. Below, we explore other options available for link building.
• Social media is one of the most effective channels for promoting content
and websites online. By creating an extensive social network you are able
to make it easy for customers to engage with your brand as well as link to
interesting content that you post on your website.
3. • Though social media shares, likes and links do not contribute any
link juice as they are no follow, it is important to remember that
they are a great way of increasing exposure of your brand to as
many people as possible.
• Content is the main focus for links i.e. people only link to content
that they find useful, funny, or interesting in some other way. You
can go through past content and look for new ways of presenting it.
This provides you with new content presented in a new and
appealing way. For instance you can make videos; convert written
content in to videos e.g. how to videos. Add interesting and original
images to old content to make info graphic material that appeals to
visual users etc. this allows you to have new content that you can
share on different platforms such as YouTube.