SlideShare a Scribd company logo
1 of 47
SOCIAL MEDIA A view from inside the industry Mark Graham, RIGHTSLEEVE.COM
Mark Graham ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Years it took to reach a market audience of 50 Million ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Karl Fisch, Scott McLeod, and Jeff Brenman
Throughout this presentation …
I want you to keep 3 things in mind
#1. The immutable law of sales ,[object Object]
#2. Our biggest challenge ,[object Object]
#3. Buying behaviour ,[object Object]
In the next 90 minutes … ,[object Object],[object Object],[object Object]
A Social Media Primer ,[object Object],Image credit http://www.flickr.com/photos/matthamm/2945559128
Why invest in social media?
New way of engaging clients
Point of Differentiation
Builds Trust
Cost Effective
Communication Tool of Next Generation
Distribution platform for your content
Thought Leadership in your Niche
Success Stories
Customer Service
 
Damage Control
 
Lead Generation/Recommendations
[object Object],[object Object],[object Object],[object Object],[object Object]
Talk about an emotional connection! Audience = 57,500 people Cost = zero
Turning Customers into Fans
 
Market Positioning
“ Bridging the gap between all generations of Promotional  Product professionals” Facebook Groups done right
Real Time Feedback (Good)
Real Time Feedback (Not so Good)
Contests
 
 
Recruiting Tool
 
Content is King
Visibility
What you can do now
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BE WARNED!  Social Media is not for everyone. ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
@RIGHTSLEEVE

More Related Content

What's hot

Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
Heavybag Media
 
Social media marketing - English presentation
Social media marketing - English presentationSocial media marketing - English presentation
Social media marketing - English presentation
Thủy Nguyễn
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
Lara McCulloch-Carter
 

What's hot (20)

Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
 
31 Quick Social Media Engagement Tips
31 Quick Social Media Engagement Tips31 Quick Social Media Engagement Tips
31 Quick Social Media Engagement Tips
 
4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of Mouth4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of Mouth
 
Social media marketing - English presentation
Social media marketing - English presentationSocial media marketing - English presentation
Social media marketing - English presentation
 
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHow-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
 
Snap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media MarketingSnap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media Marketing
 
Hashtag 101 - All You Need to Know About Hashtags
Hashtag 101 - All You Need to Know About HashtagsHashtag 101 - All You Need to Know About Hashtags
Hashtag 101 - All You Need to Know About Hashtags
 
140 Twitter Marketing Tips for 2013
140 Twitter Marketing Tips for 2013 140 Twitter Marketing Tips for 2013
140 Twitter Marketing Tips for 2013
 
Boom! How to create attention when nobody knows your startup yet
Boom! How to create attention when nobody knows your startup yetBoom! How to create attention when nobody knows your startup yet
Boom! How to create attention when nobody knows your startup yet
 
Internet Marketing Empire
Internet Marketing EmpireInternet Marketing Empire
Internet Marketing Empire
 
#MozCon 2015 - Day One Recap & Coverage
#MozCon 2015 - Day One Recap & Coverage#MozCon 2015 - Day One Recap & Coverage
#MozCon 2015 - Day One Recap & Coverage
 
The Future of Marketing
The Future of MarketingThe Future of Marketing
The Future of Marketing
 
Why Social Business
Why Social BusinessWhy Social Business
Why Social Business
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy
 
Psychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your Marketing
 
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
 
Most Memorable LinkedIn Posts of 2014
Most Memorable LinkedIn Posts of 2014Most Memorable LinkedIn Posts of 2014
Most Memorable LinkedIn Posts of 2014
 
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...
 
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
 

Viewers also liked

Case study driving social media engagement at mc donalds
Case study   driving social media engagement at mc donaldsCase study   driving social media engagement at mc donalds
Case study driving social media engagement at mc donalds
Neha Randhawa
 
Domino's Digital Strategy
Domino's Digital StrategyDomino's Digital Strategy
Domino's Digital Strategy
hoekst44
 
IHG digital marketing analysis
IHG digital marketing analysisIHG digital marketing analysis
IHG digital marketing analysis
Neil Buckland ✈
 
Domino's pizza digital marketing strategy
Domino's pizza digital marketing strategyDomino's pizza digital marketing strategy
Domino's pizza digital marketing strategy
tcohn44
 
Digital Strategy-Pepsi
Digital Strategy-PepsiDigital Strategy-Pepsi
Digital Strategy-Pepsi
wiebera1
 

Viewers also liked (17)

Unit 6
Unit 6Unit 6
Unit 6
 
Power of Promotional Products
Power of Promotional ProductsPower of Promotional Products
Power of Promotional Products
 
Power Of Promotional Products
Power Of Promotional ProductsPower Of Promotional Products
Power Of Promotional Products
 
Case study driving social media engagement at mc donalds
Case study   driving social media engagement at mc donaldsCase study   driving social media engagement at mc donalds
Case study driving social media engagement at mc donalds
 
Digital Marketing Trends of 2016
Digital Marketing Trends of 2016Digital Marketing Trends of 2016
Digital Marketing Trends of 2016
 
"Pizza Talk with Domino's" Digital Strategy
"Pizza Talk with Domino's" Digital Strategy"Pizza Talk with Domino's" Digital Strategy
"Pizza Talk with Domino's" Digital Strategy
 
Domino's Digital Strategy
Domino's Digital StrategyDomino's Digital Strategy
Domino's Digital Strategy
 
IHG digital marketing analysis
IHG digital marketing analysisIHG digital marketing analysis
IHG digital marketing analysis
 
Final presentation
Final presentationFinal presentation
Final presentation
 
KFC Arabia Social Media Report For Q4 2015
KFC Arabia Social Media Report For Q4 2015KFC Arabia Social Media Report For Q4 2015
KFC Arabia Social Media Report For Q4 2015
 
Digital marketing of coca cola @ fifa
Digital marketing of coca cola @ fifaDigital marketing of coca cola @ fifa
Digital marketing of coca cola @ fifa
 
Holiday Inn Express Digital Marketing Campaign
Holiday Inn Express Digital Marketing CampaignHoliday Inn Express Digital Marketing Campaign
Holiday Inn Express Digital Marketing Campaign
 
Domino's pizza digital marketing strategy
Domino's pizza digital marketing strategyDomino's pizza digital marketing strategy
Domino's pizza digital marketing strategy
 
Sprinkles cupcakes
Sprinkles cupcakes Sprinkles cupcakes
Sprinkles cupcakes
 
Digital marketing campaign
Digital marketing campaignDigital marketing campaign
Digital marketing campaign
 
Golden Tulip Hotel Directory 2013
Golden Tulip Hotel Directory 2013Golden Tulip Hotel Directory 2013
Golden Tulip Hotel Directory 2013
 
Digital Strategy-Pepsi
Digital Strategy-PepsiDigital Strategy-Pepsi
Digital Strategy-Pepsi
 

Similar to Social Media & Promotional Products - The Big Picture

Brand Monitoring and Conversation Tracking
Brand Monitoring and Conversation TrackingBrand Monitoring and Conversation Tracking
Brand Monitoring and Conversation Tracking
Ritaban Majumder
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
Elizabeth Quintanilla, MBA
 

Similar to Social Media & Promotional Products - The Big Picture (20)

PPPC - Social Media for Promotional Products Distributors
PPPC - Social Media for Promotional Products DistributorsPPPC - Social Media for Promotional Products Distributors
PPPC - Social Media for Promotional Products Distributors
 
Social Media & Promotional Products
Social Media & Promotional ProductsSocial Media & Promotional Products
Social Media & Promotional Products
 
Social media strategies for small business notes pages
Social media strategies for small business   notes pagesSocial media strategies for small business   notes pages
Social media strategies for small business notes pages
 
Brands fail to fall in Love
Brands fail to fall in LoveBrands fail to fall in Love
Brands fail to fall in Love
 
Your Brand: The Next Media Company
Your Brand: The Next Media CompanyYour Brand: The Next Media Company
Your Brand: The Next Media Company
 
2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media
 
Goldsmiths social media class ICCE - 1st of July 2015
Goldsmiths social media class ICCE - 1st of July 2015Goldsmiths social media class ICCE - 1st of July 2015
Goldsmiths social media class ICCE - 1st of July 2015
 
Using social media to impact your brand.seff
Using social media to impact your brand.seffUsing social media to impact your brand.seff
Using social media to impact your brand.seff
 
Brand Monitoring and Conversation Tracking
Brand Monitoring and Conversation TrackingBrand Monitoring and Conversation Tracking
Brand Monitoring and Conversation Tracking
 
FutureM2015
FutureM2015FutureM2015
FutureM2015
 
Socialmediamasterclass arts admin day2-250217-161120180910
Socialmediamasterclass arts admin day2-250217-161120180910Socialmediamasterclass arts admin day2-250217-161120180910
Socialmediamasterclass arts admin day2-250217-161120180910
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
 
Conversations Aren't Marketing
Conversations Aren't MarketingConversations Aren't Marketing
Conversations Aren't Marketing
 
Social media day
Social media daySocial media day
Social media day
 
Social selling, snabbguide
Social selling, snabbguideSocial selling, snabbguide
Social selling, snabbguide
 
Social Media Halo Greenbrier 2011
Social Media   Halo Greenbrier 2011Social Media   Halo Greenbrier 2011
Social Media Halo Greenbrier 2011
 
Double your traffic
Double your trafficDouble your traffic
Double your traffic
 
Social Media Data & Customer Research
Social Media Data & Customer ResearchSocial Media Data & Customer Research
Social Media Data & Customer Research
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Digital Conservations - No-nonsense Social Media
Digital Conservations - No-nonsense Social MediaDigital Conservations - No-nonsense Social Media
Digital Conservations - No-nonsense Social Media
 

More from Mark Graham

More from Mark Graham (8)

Social Media & Sales Success (ASI Show)
Social Media & Sales Success (ASI Show)Social Media & Sales Success (ASI Show)
Social Media & Sales Success (ASI Show)
 
Managing Crises Online: Consumer & Company Perspectives
Managing Crises Online: Consumer & Company PerspectivesManaging Crises Online: Consumer & Company Perspectives
Managing Crises Online: Consumer & Company Perspectives
 
10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business10 No Nonsense ways social media can be applied to your business
10 No Nonsense ways social media can be applied to your business
 
Youth Trends 2010 (Tri-State Camp Conference)
Youth Trends 2010 (Tri-State Camp Conference)Youth Trends 2010 (Tri-State Camp Conference)
Youth Trends 2010 (Tri-State Camp Conference)
 
Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!
Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!
Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!
 
Promotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PicturePromotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big Picture
 
Web Marketing and Social Media for Promotional Distributors
Web Marketing and Social Media for Promotional DistributorsWeb Marketing and Social Media for Promotional Distributors
Web Marketing and Social Media for Promotional Distributors
 
A Web Marketing and Social Media Primer for Traditional Industries
A Web Marketing and Social Media Primer for Traditional IndustriesA Web Marketing and Social Media Primer for Traditional Industries
A Web Marketing and Social Media Primer for Traditional Industries
 

Recently uploaded

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 

Recently uploaded (20)

How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 

Social Media & Promotional Products - The Big Picture