Thursday 22nd November

1. Digital Technology
Recap
Investigative Report

2. It is likely that more advanced technology will
open the door to creative revenue generating
models that are unavailable today
Mass Communication Formats

3. Investigative Report
What types of business relationships have been
developed as a result of digital technology?

4. Business Relationships
New markets that were restricted by political,
economic, and geographic boundaries
New storytelling formats that bring true
interactivity to television and radio
Immersive audio and video on demand for
consumers

5. Examples of some Business Relationships
Animation – Apple and Pixar – 1996 to 2006
 Computer-animated films
Video Games Industry – Ubisoft, Capcom
 Tablet gaming, Handheld, IOS

6. Investigative Report
What links have been made in order to make
the use of digital technology possible?

7. Links