Presentation2

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Presentation2

  1. 1. Fact File The Group employs some 6,400 people. In 1994 the company bought a small magazine named „For Him magazine‟, which is now the best selling international multi-platform brand, „FHM‟ In 2002, Britains first weekly glossy magazine was created, GRAZIA. The media empire are offering over 300 magazines in 15 different countries. In 2008, the empire had a turnover of 2.08 billion euros. Today Bauer media has over 80 influential brand names throughout the world.
  2. 2. Heat Magazine  „Were going to London, to buy a Heat magazine‟  As of 2004 it is one of the biggest selling magazines in the UK.  Has a regular circulation of over half a million.  Heat was first launched as a general interest magazine in 1999.
  3. 3. Empire Magazine First issue in 1989 Fits neatly into Bauer magazine range, from celebrity gossip, “Lads Mags” such as FHM, to film magazines. And would be able to promote each other well. By being able to briefly review films in GQ or FHM for example, then post the full review in „Empire‟ magazine. Is also published in Australia, Turkey and Russia.

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