3. Gold Member Signs up
Sales Team
Sale
For Support Team
Every member company should have a written proposal
uploaded to Base.
Referral Form
Weekly meetings to stay on the same page
4. Gold Member Breakfast Morning
Set Up
• In Welcome Pack: confirmation form / referral sheet,
• Events brochure to put up on the website and in a welcome pack
• Welcome e-mail – template for events
• Theme: Presentation, Factory tour, to be confirmed with the company
• Keep it Regional: Birmingham, Black Country, East Midlands
• More Referrals for local companies
5. For Sales Team
Brochure with information outlining the benefits of hosting the
networking event.
Includes the information:
What we do.
Why we do it.
What's in it for them.
6. Events Brochure
Available as a Resource on Member Microsite & Information put up on the website
Content:
Benefits of attending the Networking Event
Your Guide to Networking Events
Prepare for the Networking Event & Do’s and Dont’s of networking
This handouts should answer the following questions
Who are the events for, Who will be attending the event, Why it is good to attend
the networking events, How the attending company will benefit from the networking
event, When are the Events, How they are organized. Where are the events
organized.
8. Sponsor the Event
Charity
Information on the website why charity should get
involved with sponsoring the event.
Pre event promotion
At the event
Post event promotion
9. Pre-event Promotion
Events Calendar sent on the regular basis to members.
Six weeks before, schedule regular alerts
Invitation e-mail to referrals and companies that hosting
company wants to invite, leads, potential members
10. Pre-Event
Preparation/Promotion
Available on the event:
Available on the event:
Promotional material : Brochures, Event
Calendar, Banners
Delegate list with name and e-mail
address
Name Badges (for business cars)
Print off the first page of the microsite for
existing members
MiM, MiY, MiL products to be purchased
One week before:
Reminder e-mail to people who
booked the ticket on the Eventbrite
Go through the list of attendees on
Eventbrite
Social media promotion
Delegate List available to members
11. During the Event
Use Social Media: Tweeter, Periscope, take photos,
record videos
Promote Future Events: calendar, leaflets
Hand out the Event Feedback to host and to guests
Sales and the Support team members to be present
Ask host when wants to hold another networking event
12. After the event
Feedback forms: gather data to improve, manage
expectations, better preparation & organisation
Post event marketing
Put together clippings from the networking events
Gather opinions
Photos
Written proposal: support team will know what to do, what was offered in order to act accordingly
Ask for referrals on a sales meeting Referral form together with the date for a breakfast meeting, if the member is interested sales team could set up a provisional date ( they will have a calendar with them as an APPlication or a separate Google calendar. Sales team should be on the same page with the support to agree on the date, they could look up the calendar and it should be easy and quick for them to tell when they could set update a breakfast morning)
On a Monday meeting update sales team. The information should already be there on Base in a form of written proposal.
Trello not really used after the initial set up process was complete. It is more used for personal organization.
Welcome Call : prepare a template for networking, brochure
Arranging Breakfast meeting : Updating white board, Excel sheet and Base, keep the events regional
Regional : WHY? Because members around Midlands need to have it done locally to them. Also it is an opportunity to get a referrals from companies around the local areas.
Brochure similar to the 7 steps of creating the perfect microsite.
Prepare for the Networking Event
the list of things that comment should take with them to the event
the list of things we are going to provide for the company
Having the events organized 12 months ahead gives us the
time advantage, no last minute organisation (wasting time)
Members who do not attend networking at the moment will be able to plan ahead
Information should be on the website under each event.
Charge £5 for a ticket
all profits to go to the charity,
Charging for the networking events will encourage more aware attendance,
Delegate list : a source of leads for members and companies who have attended the event for the first time
available to present members so they can prepare for the networking better
Microsite : has a company profile which will help connect companies together especially the ones which are not members
Event feedback:
For future improvement on organizing the breakfast morning
Future suggestions
Take a notepad with you
Post – Event Marketing:
prepare videos and photos to promote future events
Put those on the website
Use in sales process
Prepare testimonials
Main purpose promote future events, create a buzz around the MiM Brand, Encourage new companies to join MiM, MiY, MiL
