Facebook Basics for Business

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Pamela Muldoon, Next Stage Media Group, presented this Facebook Basics for Business presentation at the SCORE Minnesota Social Media Boot Camp II on Aug. 10, 2011.

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Facebook Basics for Business

  1. 1. Basics For Business<br />Pamela Muldoon<br />
  2. 2. By The Numbers…<br />750 Million <br />55 <br />130 <br />40<br />80<br />90<br />250 Million<br />30 Billion<br />770 Billion<br />
  3. 3. Personal vs. Professional<br />Personal Page <br /><ul><li>Your Decision</li></ul>Your Brand<br />It’s ok…just ask your business friends to “Fan” you<br />
  4. 4. Personal vs. Professional<br />Businesses CANNOT use Personal Profiles<br />
  5. 5. Group vs. Fan Page<br />Groups<br /><ul><li>Created By Anyone</li></ul>Control Membership<br />Max 5000<br />Best for small groups of people you know<br />
  6. 6. Group vs. Fan Page<br />
  7. 7. Group vs. Fan Page<br />Fan Page<br /><ul><li>Organizations, Businesses, Celebrities, Brands</li></ul>Created/Managed by official business rep only<br />Unlimited Fans<br />Anyone can “Fan” you<br />
  8. 8. Fan Page<br />Fan Page Insights<br />Page Overview<br />Users<br />Interaction<br />
  9. 9. Fan Page<br />Customized Tabs<br />
  10. 10. Fan Page<br />Fan Gating<br />
  11. 11. Fan Page<br />Contests<br />Must use 3rd Party Apps to administer<br />Must be clear Facebook is not included <br />in your contest<br />
  12. 12. Fan Page<br />Contests<br />Liking a Page or Checking In cannot be used to register <br />Liking a Wall Post, Commenting, Uploading a Photo cannot be used to register<br />Do Not use the Like Function for Voting<br />Winners MUST be notified outside of FB<br />You don’t comply~You Could Lose Your Page<br />
  13. 13. Fan Page<br />Content Marketing<br />What is important to your Target Audience?<br />Facebook is one piece of your Content Marketing Plan <br />Balance Consistency with Relevance<br />Re-Imagine Content<br />Content Curation<br />
  14. 14. Fan Page<br />Driving Traffic To Your Fan Page<br />Website<br />Other Social Sites<br />Business Card<br />Email Signature<br />Blog<br />Direct Mail<br />Door Sticker<br />Counter Sign<br />Media Ads<br />Other Content Marketing Strategies<br />Just Ask…<br />
  15. 15. Fan, Follow, Connect…<br />Pamela Muldoon<br />Next Stage Media Group<br />www.facebook.com/nextstagebusiness<br />www.facebook.com/NSBRadioNetwork<br />www.twitter.com/pamelamuldoon<br />www.twitter.com/NSBRadioNetwork<br />www.linkedin.com/in/pamelamuldoon<br />

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