The Conceptual models for a Social Ad Platforms

The Conceptual models for a Social Ad Platforms Dragan Varagi ć, www.draganvaragic.com, www.probjave.com www.etrgovina.org

There are a lot of problems with an advertising… The Last Advertising Agency on Earth http://vimeo.com/10251808 The Classic advertising is expensive and not effective!

Conceptual Social Media Ad Platforms How to bring the benefits of a particular social media platorm to Users , Advertisers & Owners ? How to use the “killer app” of a particular social media platform for a advertising model? Is the conceptual advertising platform well received by users and advertisers?

Conceptual Social Media Ad Platforms History: An ads on Google are showing upper if an ad-effects are better then a competition – quality score .

Conceptual Social Media Ad Platforms Facebook advertising benefit: Great targeting from user’s profiles

Conceptual Social Media Ad Platforms Youtube advertising benefits: Various (co)branding possibilities

Case study: Kick-Ass Movie via @ThisMoment Cross-social-network advertising: The same brand experience on the different social network platforms.

Case study: Kick-Ass Movie via @ThisMoment www. myspace.com

Case study: Kick-Ass Movie via @ThisMoment www.facebook .com How to engage fragmented audience on the different social media platforms? youtube.com/user/Scobleizer

New trend: Compeling Ads Aligned with a SM Platform Digg Advertising: Ads have digs, and users can vote for a compeling ads, or bury bad ads. www.digg .com

New trend: Compeling Ads Aligned with a SM Platform Promoted Tweets: Keyword-based advertising, placed in the Twitter (search) stream. Twitter Resonance: Nine factors for the measuring the performance of an ads (e.g. if ads have retweets, the ad-price is lower; if it is not performing well, it will be taken down. www.twitter .com

New trend: Bad advertising will vanish! Conceptual advertising seeks for a compeling ads . Advertisers must have compeling-based creativity . You can not advertise (even for money) on conceptual ad platforms, if you have a bad ads. A (social) media platform must develop the trust form advertisers , whet it choose to use performance-based advertising model.

Dragan Varagi ć, www.draganvaragic.com, www.probjave.com Q & A www.ebusiness-conference.com The Conceptual models for a Social Ad Platforms www.etrgovina.org

The Conceptual models for a Social Ad Platforms

by ITDogadjaji.com on Apr 21, 2010

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