The Conceptual models for a Social Ad Platforms
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The document discusses conceptual models for social advertising platforms. It describes how platforms like GoogleAds, Facebook, and YouTube currently use advertising models focused on quality scores, user targeting from profiles, and branding possibilities. It also discusses new trends like Digg allowing users to vote on compelling ads or bury bad ones, and Twitter measuring ad performance factors like retweets to determine pricing. The document argues that conceptual ad platforms should only allow compelling ads and advertisers must have compelling creativity, in order to develop trust from users.
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The Conceptual models for a Social Ad Platforms
- 1. The Conceptual models for a Social Ad Platforms Dragan Varagi ć, www.draganvaragic.com, www.probjave.com www.etrgovina.org
- 2. There are a lot of problems with an advertising… The Last Advertising Agency on Earth http://vimeo.com/10251808 The Classic advertising is expensive and not effective!
- 3. Conceptual Social Media Ad Platforms How to bring the benefits of a particular social media platorm to Users , Advertisers & Owners ? How to use the “killer app” of a particular social media platform for a advertising model? Is the conceptual advertising platform well received by users and advertisers?
- 4. Conceptual Social Media Ad Platforms History: An ads on Google are showing upper if an ad-effects are better then a competition – quality score .
- 5. Conceptual Social Media Ad Platforms Facebook advertising benefit: Great targeting from user’s profiles
- 6. Conceptual Social Media Ad Platforms Youtube advertising benefits: Various (co)branding possibilities
- 7. Case study: Kick-Ass Movie via @ThisMoment Cross-social-network advertising: The same brand experience on the different social network platforms.
- 8. Case study: Kick-Ass Movie via @ThisMoment www. myspace.com
- 9. Case study: Kick-Ass Movie via @ThisMoment www.facebook .com How to engage fragmented audience on the different social media platforms? youtube.com/user/Scobleizer
- 10. New trend: Compeling Ads Aligned with a SM Platform Digg Advertising: Ads have digs, and users can vote for a compeling ads, or bury bad ads. www.digg .com
- 11. New trend: Compeling Ads Aligned with a SM Platform Promoted Tweets: Keyword-based advertising, placed in the Twitter (search) stream. Twitter Resonance: Nine factors for the measuring the performance of an ads (e.g. if ads have retweets, the ad-price is lower; if it is not performing well, it will be taken down. www.twitter .com
- 12. New trend: Bad advertising will vanish! Conceptual advertising seeks for a compeling ads . Advertisers must have compeling-based creativity . You can not advertise (even for money) on conceptual ad platforms, if you have a bad ads. A (social) media platform must develop the trust form advertisers , whet it choose to use performance-based advertising model.
- 13. Dragan Varagi ć, www.draganvaragic.com, www.probjave.com Q & A www.ebusiness-conference.com The Conceptual models for a Social Ad Platforms www.etrgovina.org