2. TECHNOPRENEURSHIP course is
designed as an introduction to the rapidly
evolving world on creative new venture
in Technology oriented business.
This course intends to give an
understanding of Technoprenuership
fundamentals.
The topics covered include marketing in
information age, developing business
plan, financing and marketing business,
innovation and creativity, financial
management, and products identification.
Students will be exposed to various case
studies on successful entrepreneurs such
as Bill Gates of Microsoft, Steve Jobs of
Apple, Michael Dell of Dell, Mark
Zuckerberg of Facebook and Sergey Brin
and Larry Page of Google
After completion, we expect you to
understand the following concept:
Business Environment
Business Management
Operations capacity
Resource planning
Marketing Strategies
Know how to build a good &
viable Business Plan – how to
make sales forecast & financial
projection
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3. Ishak Abd. Rahim
MBA (UPM, Malaysia)
Bsc (Oklahoma State University, USA)
Certified Sales Coach (Miller Heiman
Institute, USA)
17 years work experience
Business Development Manager –
Sapura Technology Berhad
Senior Manager Airport Consulting–
Malaysia Airports Berhad
Sales Director – JenniferSoft
(Malaysia)
Country Manager – CHEP (Malaysia &
Singapore)
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4. Reality Check !!! 12 May 2015
Graduates, who have completed
their studies in six months, are
among the current 400,000
unemployed individuals in the
country, said Minister in the Prime
Minister's Department Datuk Seri
Abdul Wahid Omar.
He added that according to
statistics, 161,000 graduates, aged
between 20 and 24 years, had yet
to find a job.
Why? Why? Why?
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Articulate
Innovative
Strong common sense
Communication skills
1 minute Ice Breaker:
Talk to the person next to you
Tell he/she the followings:
Name
Course
Tell you friend where do you
see yourself 10 years from
today?
The person you talk to will introduce
you to the class.
5. 2 credit hours
Mid Term Exam – 20%
Business Plans – 50%
Final Exam – 30%
Delivery Methods
◦ Lectures
◦ Group work - every week
Discussion & presentation of short case studies
5
10. Min 4 , ideally Group of 5
Please choose a small business start-up that uses current technology
or process innovation to solve current day-to-day problems facing by
the people.
Grading format
◦ 10 % - Presentation
◦ 40 % - Paper work
Presentation & Submission of write up in CD format
Week 13 & 14 / 9th & 16th December 2015
◦ Oral Presentation – 15 minutes per group maximum
◦ Not more than 15 slides per Group incl. cover page
◦ It should be the summary of the Business Plan write up
A group leader is responsible for the submission and presentation.
Important Note:
◦ Additional 5% marks will be given to 100% class attendance and participation.
◦ A good booster to the borderline grades.
◦ ALL GROUPS MUST PRESENT DURING PRESENTATION & SUBMISSIONS.
COMPULSORY. 5 MARKS DEDUCTIONS FOR NOT ATTENDING
10
11. Company called DASH
What does DASH do?
◦ DASH mobile application turns any car into a
"smart" car.
◦ It's a tiny device that plugs into your vehicle's
diagnostics port (works with any vehicle
made after 1996) that can read information
about your vehicle, its performance ( such as
learn how you can drive more economically)
and location.
◦ It connects via Bluetooth to an Android-
compatible mobile app. An iPhone version is
"coming soon."
How does it solve your problem?
◦ If your car breaks down, Dash can tell you
exactly what's wrong and even give you an
estimate of how much it'll cost to fix.
◦ If your car is in accident, you and your loved
ones can be notified in real time.
11
12. Company called Plated.com
What does it do?
◦ On a mission to help Americans eat
better.
◦ Each week, seven recipes are
featured on the Plated menu,
including four healthy meat and fish
options and three unique vegetarian
dishes.
◦ You pick the recipe you want to
prepare and eat, and Plated will
deliver all of the pre-portioned meat,
fish, spices, proteins, and produce --
plus a chef-designed recipe card.
How does it solve problem?
◦ No more having to buy too much meat
or spices for your simple dinner for
one or two.
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13. Weeks Dates
3 23/9 Group formation
Decide type of business
5 7/10 Business Plan rough skeleton is ready, incl table content
6 -8 14/10 – 4/11 Data collection & Research
9-10 11 – 18/11 Financial projection and assumptions draft should be
ready
10-11 18 -25/11 1st draft of Business Plan write up should be ready
12 2/12 Final draft of the write up should be ready. Develop
presentation PowerPoint.
13 -14 9-16/12 Business Plan:
Presentation & Submission session 1 & 2
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14. Entrepreneurship is the development of a business from the ground up — coming up
with an idea and turning it into a profitable business.
Entrepreneurship entails recognizing the right opportunity, finding resources — such
as funding and tools — to pursue the opportunity and creating the right team to do
so.
An entrepreneur is someone who can take any idea, whether it be a product and/or
service, and have the skill set, will and courage to take extreme risk to do whatever it
takes to turn that concept into reality and not only bring it to market, but make it a
viable product and/or service that people want or need
Many of history's top business leaders earned their success thorough
entrepreneurship, including Henry Ford, Walt Disney, Coco Chanel, Ray Kroc, John
Rockefeller, Mary Kay Ash, P.T. Barnum and Estee Lauder. Mark Cuban, Richard
Branson, Bill Gates, Oprah Winfrey, Donald Trump, Martha Stewart and Russell
Simmons are among today's most successful entrepreneurs.
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15. Full Definition of TECHNOLOGY
the practical application of knowledge
especially in a particular area :
◦ medical technology
a capability given by the practical
application of knowledge
◦ a car's fuel-saving technology
a manner of accomplishing a task
especially using technical processes,
methods, or knowledge
◦ new technologies for information storage
the specialized aspects of a particular field
of endeavor
◦ educational technology
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Examples of TECHNOLOGY
Recent advances in medical technology have
saved countless lives.
The government is developing
innovative technologies to improve the safety
of its borders.
How can we apply this new technology to our
everyday lives?
The car has the latest in fuel-
saving technology.
16. The term Technoprenuership was coined from the words “technology” and
“entrepreneurship”. It was first used in the year 1987 but gained popularity
due to the wide use of the internet during the second millennium.
Some definitions
◦ Integration of technology, innovation and entrepreneurship
◦ Entrepreneurship in the field of technology.
◦ Firms in which technology plays a critical role in their operations.
◦ Manufacturing of hi-tech products or making use of hi technology to deliver
product to consumers.
Some people might just describe the word by simply stating names of
famous people like Steve Jobs of Apple Inc., Sergey Brin and Larry Page of
Google, Bill Gates of Microsoft, Mark Zuckerberg of Facebook
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17. An intrapreneur is an employee who is given the authority and support to create a
new product without having to be concerned about whether or not the product will
actually become a source of revenue for the company. Unlike an entrepreneur, who
faces personal risk when a product fails to produce revenue, an intrepreneur will
continue to receive a salary even if the product fails to make it to production.
characteristics of intrapreneurship include initiative, an ability to "think outside the
box", risk-taking and leadership - all traits that are also possessed by successful
entrepreneurs.
The major difference between entrepreneurs and intrapreneurs is that the fruits of
success default to the organization rather than to the intrapreneur. On the other
hand, the intrapreneur also has the comfort of knowing that failure will not have a
personal cost - as it would for an entrepreneur - since the organization would absorb
losses arising from failure.
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18. A classic case of Technoprenuer is that of the founders
of Adobe, John Warnock and Charles Geschke. They
both were employees of Xerox. As employees of Xerox,
they were frustrated because their new product ideas
were not encouraged. They quit Xerox in the early
1980s to begin their own business. Currently, Adobe
has an annual turnover of over $3 billion.
A classic case of Intraprenuer at 3M
◦ Idea: Sometimes, intrapreneurship happens by
accident. Dr. Spencer Silver, a scientist at 3M, was
attempting to create an extremely strong adhesive to
use in aerospace technology. Instead, he
accidentally created a light adhesive that stuck to
surfaces well but didn’t leave a nasty residue.
◦ Result: Post-It notes were born and if you are the
vast majority of desk workers you’re probably
looking at a pad of them right now.
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19. Some prominent success stories
◦ Mark Chang – JobStreet
◦ Pua Khein Seng – Inventor of USB Flash drive
The Malaysian Government and government-related
agencies have banded together to create a vibrant start-
up environment with facilities that range from supporting
mechanisms and policies, funding opportunities, physical
infrastructure and business advisory services. Agencies
like the Malaysian Global Innovation and Creativity
Centre (MaGIC), Cradle Sdn Bhd and the Multimedia
Development Corp (MDeC) are just some of the agencies
that are geared towards that purpose.
Recently, it was announced during Budget 2015 that the
Government will introduce the Small and Medium
Enterprises (SME) Investment Partner programme to
provide assistance to those who are struggling with their
start-up capital. Under the programme, an initial fund of
RM375 million will be provided for a period of five years.
Further, RM10 million will be allocated for the Business
Accelerator Programme under SME Corp.
Technopreneur Association of Malaysia provides
supports and market access.
In Feb 2014, JobStreet announced that
it was selling its online employment
business to Seek Ltd, Australia’s biggest
online job advertising company, for
RM1.73bil or approximately RM2.72 per
share.
Phison Electronics Corp is a public
listed company in Taiwan that is valued
at RM 4.3 Billion. This company was
started by Pua Khein Seng who hails
from Selangor.
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20. Macro
Micro
Internal
Question:
How badly small businesses
are affected by the weak
performance of RM vs.
USD?
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21. 1. Economic trends:
Will the economy enable your audience to make more purchases?
Are economic shifts happening that impact your target audience?
2. Market trends:
How is your market changing?
What new trends could your company take advantage of?
What kind of timeframe surrounds these new trends? Could it be a long-term opportunity?
3. Funding changes:
Do you expect an increase in grant funding this year?
How will funding changes help your business?
4. Political support:
Do you anticipate a shift in political support this year?
What opportunities could be created with new political partnerships?
5. Government regulations
Are any regulations shifting that could lead to a positive change?
6. Changing relationships:
Are there positive changes happening within any of your outside business relationships?
Are vendors changing or expanding?
Has your partner decided to move on, creating an opportunity to work with someone new?
7. Target audience shift:
How is your demographic shifting?
What opportunities can you think of that can move with these changing demographics?
Is your audience expanding? If so, how can you capitalize on this increase?
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23. Revenue and Profitability
◦ Lower revenue does not necessarily translate into lower profitability. Established small-scale businesses often
own their facilities and equipment outright, which, in addition to other factors, helps to keep costs lower than
more leveraged businesses.
Employees
◦ Small-scale businesses employ smaller teams of employees than companies that operate on larger scales.
Market Area
◦ Small-scale businesses serve a much smaller area than corporations or larger private businesses. The
smallest-scale businesses serve single communities, such as a convenience store in a rural township.
Ownership and Taxes
◦ The corporate form of business organization is not well-suited to small-scale operations. Instead, small-scale
businesses prefer to organize as sole proprietorships, partnerships or limited liability companies. These forms
of organization provide the greatest degree of managerial control for company owners, while minimizing the
hassle and expense of business registration.
◦ These businesses generally do not file their own taxes; instead, company owners report business income and
expenses on their personal tax returns.
Locations
◦ A small-scale business, by definition, can be found only in a limited area. These companies are not likely to
have sales outlets in multiple states or countries, for example. A large number of small-scale businesses
operate from a single office, retail store or service outlet. It is even possible to run a small business directly out
of your home, without any company facilities.
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24. Must have Management Skills as aTechnopreneur:
◦ Ability to plan, organize, lead and coordinate
◦ Ability to manage people
◦ Ability to make firm and quick decisions
◦ Understand business operations, processes and technical issues (ICT)
◦ Understand Risk Management
◦ Understand Financial reports
◦ Ability to Innovate
◦ Ability to create something from zero
◦ Excellent Problem solving skills
◦ Ability to be resourcefulness / Multi tasks
◦ Understand the different concept of Selling & Marketing
◦ Understand efficiency in Logistics
◦ Ability to communicate & negotiate contracts
◦ Understanding business legal issues
◦ Must develop strong sense of Integrity and accountability
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25. The plan implemented by a company to generate revenue and make a profit from
operations. The model includes the components and functions of the business, as
well as the revenues it generates and the expenses it incurs.
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