This is short presentation on P&G brand H&S

2. ATTA ULLAH

3. Index
Introduction
Brief History
Company Success
SWOT Analysis
ANSOFF Matrix
Segmentation, Positioning & Marketing
Latest News
References

4. Brief introduction
Brand value: US($394 million) for 2011.
Revenue: US($83.68 billion) for 2012.
Parent company: P&G.
Products category: Foods,beverages,cleaning
and personal care products.
Marketed: Worldwide.

5. Brief History
Founded: In 1837.
Founder(s): William Procter & James Gamble.
Headquarter(s): Cincinnati, Ohio, USA.
Area served: Worldwide.
Employees: 26000 approximately.
Lunched the H&S brand in 1961.

6. Company success
In 1859 sales reached $1 million.
In 1880 P&G began to make an inexpensive
soap.
In 1887 a profit sharing program was started
for workforce.
In 1930 P&G acquired Thomas Hedley co.
In 1946_1947 P&G lunched Detergent and
Prell shampoo.

7. SWOT Analysis
Strengths:
well known brand, high quality products.
Weakness:
Less popularity in rural areas as compared to
urban areas of Pakistan.
Competition with clinic all clear. (caps)

8. Continued…
Opportunities:
Increase in the shampoo consumption due to
awareness.
Heavy investment in research of anti-dandruff
shampoo.
Threats:
High competition in cosmetic industry.
Plenty other option available to consumers.

9. ANSOFF Matrix
Product
development
H&S Face wash
H&S Face cream
Diversification
Deals in pampers
Other health care
products
Market penetration
Market development
Lunch in 180 countries
Extend to rural areas of
Pakistan

10. Segmentation, Positioning
Segmented the market: shiny hair, black
hair, anti-dandruff, low price.
Targeting: higher middle class people, early
adopter, who care about the health of their
hair.
Positioning: more mild, nourishing, anti-
dandruff, less mild.

11. Latest news
Women everywhere are no stranger to damaging
their hair. yet, according to survey conducted on
behalf of H&S, 91%of US women continue to
damage their hair every day. (March
Head & shoulder lunched new danage rescue
shampoo helps prevent and rescue hair from
damage every day.
Head % shoulder is help women to save our
scalps, one head at a time.

12. References links
news.headandshoulders.com/news_releases
/www.google.com.pk/search?q=head+and+shou
lders&hl=en&tbm=isch&tbo=u&source=univ&
www.slideshare.net/hasan_shafiq/head-and-
shoulder-and-sunsilk
en.wikipedia.org/wiki/Procter_%26_Gamble
www.rankingthebrands.com/Brand-
detail.aspx?brandID=30

13. Thank you