A SEMINAR ON“HUL vs. P&G CRITICAL EVALUATION” PRESENTER BY SHOAIB AHMED KHAZI UNDER THE GUAIDANCE OF ARUN KUMAR D C.
FMCG industry, alternatively called as CPG (Consumer packaged goods) Industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval.
HUL good, look good and get more out of life with and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soap, detergent, shampoo, skincare, Toothspaste. The Company has over 16,000 employees and has an annual turnover of around RS. 19,401 crores (financial year 2010.2011).
In the summer of 1888, visitors to the Kolkata noticed full of sunlight soap bar , embossed with the words “Made in England by Lever Brother‟‟ With it, began of era of marketing branded fast moving Consumers Goods(FMCG).
INTERNAL ENVIRONMENTSTERNGTH Variety of products Distribution Network Brand image Quality Management Innovation and R&D strength New division called HLL network.
Weakness Not able to compete with local competitor in the rural market Not focus on upper class population Pricing policy is not good Lacked of Raw material cost high priced product.
Opportunities Huge Market Increasing per capital income Increasing consumption pattern Potential for making more impact of brand image.
Threats Loosing Market Share due to new Entrants ITC Ltd one of the biggest threats Proctor & Gamble Dabur Dettol Colgate, Nirma Babool
Introduction Procter and gamble (P&G). FMCG Industry. Headquarters Cincinnati, Ohio, U.S. Net income US$ 11.797 billion (FY 2011) Total equity US$ 68.001 billion (FY 2011) The Company has over Employees127,000 (2010) Bob McDonald (Chairman, President and CEO)
William Procter, a candle maker, and James Gamble, a soap maker, immigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris. partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born.
INTERNAL ENVIRONMENT. STRENGTH Strong financial position Large scale of operations Strong branding Product innovation . Developing markets infrastructure
Weakness Customer concentration Lack of effective distribution in some countries
OPPORTUNITIES Expansion in developing markets. Future growth plans Growing India FMCG products
Threats Regulatory Environment Intense competition Increase in prices of raw materials
The recent war between HUL and P&G is over the advertisement featuring RIN and TIDE Natural. HUL(through its latest advertisement launch in last week of Feb.) openly challenges the superiority of its product RIN provide more brightness in comparison to TIDE Natural, which is the new product the P&G launched a couple of months ago in the mass segment positioning it against RIN as well as Wheel.
The rivalry between FMCG majors Hindustan Unilever and Proctor & Gamble isnt a mystery. And for their new shampoo campaigns the writing is already on the wall. While P&G is re-launching Pantene next week claiming to be the number one brand, HUL has already taken a pre-emptive action by placing ads that say „Dove is the No.1 shampoo.‟
There is wide competition in between HUL and P&G is over the advertisement featuring RIN and TIDE openly challenges the superiority of its product RIN provide more brightness in comparison to TIDE Natural,