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Ikea Iris Ju Young
1. IKEA Invades America Group 1 Bryan Lai Antonia Harper Ju Young Bang Iris Hsiao Victoria Kennedy
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4. Product Strategy Product Priorities Target Retail Price Select A Manufacturer Determine Materials To Be Used Actual Design Process
5. IKEA’s Product/ Price Matrix STYLE PRICE RANGE Low Mmedium High Young Swede (bare bones) Country (neo-traditional) Modern (minimalist) Scandinavian (sleek wood)
6. Product Strategy Product Priorities Target Retail Price Select A Manufacturer Determine Materials To Be Used Actual Design Process 30%~50% lower than competitors ’ 1.800 suppliers/ 50+ countries Cost efficiencies Internal competition
![Company Background 1943 1947 1953 1956 1958 1955 1965 2002 Basic household goods House furnishings First furniture showroom Began designing low-priced furniture Began testing flat packages Largest furniture display in Scandinavia First flagship store in Stockholm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1985 First American store 1973 First store outside Scandinavia (Switzerland) Ingvar Kamprad](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)