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Patricia Murphy, Vice President Investor Relations
September 2009




IBM Business Perspective




                                                     © 2009 IBM Corporation
Certain comments made in the presentation may be characterized as
    forward looking under the Private Securities Litigation Reform Act of
    1995. Those statements involve a number of factors that could cause
    actual results to differ materially. Additional information concerning
    these factors is contained in the Company's filings with the SEC.
    Copies are available from the SEC, from the IBM web site, or from IBM
    Investor Relations.

    These charts and the associated remarks and comments are integrally
    related, and are intended to be presented and understood together.

    In an effort to provide additional and useful information regarding the
    company’s results as determined by generally accepted accounting
    principles (GAAP), certain materials presented include non-GAAP
    information. The rationale for management’s use of this non-GAAP
    information, the reconciliation of that information to GAAP, and other
    related information is included in supplementary materials entitled “Non-
    GAAP Supplementary Materials” that are posted on the Company’s
    investor relations web site at
    http://www.ibm.com/investor/events/analyst0509/
    The Non-GAAP Supplementary Materials are also included as
    Attachment II to the Company’s Form 8-K dated May 13, 2009.

2
Agenda



    Strategy and Transformation

    2010 Roadmap

    Driving Long Term Performance




3
The traditional IT industry is undergoing fundamental shifts

                            High Business
                                Value




    Individual/              Traditional                 Enterprise
    Consumer                 IT Industry
     Focused                                              Focused




                            Lowest Cost
                            IT Producer

4
IBM strategy addresses shifts in IT industry



    I.     Changes in world markets:
           We are at the forefront of global integration



    II.    Changes in client needs:
           We are focused on integration and innovation


    III.   Changes in IT:
           We are shifting to higher value segments




5
We remixed our businesses in order to move to the emerging
higher-value spaces




6
We became a globally integrated enterprise in order to capture
the best growth opportunities and improve IBM’s profitability




7
The mix to higher value segments, global integration and
productivity have driven margin expansion
GROSS MARGIN TREND                                                      PRE-TAX INCOME MARGIN TREND

50%
                                                                        19%
48%

46%                                                                     17%                                                            16.1%
                                                                44.1%
44%                                                                                                                      14.6% 14.7%
                                                                        15%
                                                  41.9% 42.2%
                                                                                                                 13.4%
42%
                                          40.1%
                                                                        13% 12.0%
40%                                                                               11.8%
              38.4%                                                                                      11.1%
                                                                                                 10.6%
38%   37.1%                                                             11%
                      36.6% 36.5% 36.9%

36%
                                                                        9%

34%
                                                                        7%
32%                                                                                       7.2%

30%                                                                     5%
       00      01      02    03    04      05      06    07      08           00   01      02     03      04      05      06    07      08


8
As a result, IBM is a higher-performing enterprise today than it
was a decade ago




9
We have been able to invest in future sources of growth and
provide record return to investors...




                           ...while continuing to invest in R&D

10
Agenda



     Strategy and Transformation

     2010 Roadmap

     Driving Long Term Performance




11
Long Term EPS Roadmap: May 2007
                                                        10%                                       14%                           16%
                                                        CGR                                       CGR                           CGR


                                                                                                                                ~$11
                                                                                                  ~$10        ~$0.90
       10% - 12% CGR EPS Model

                                                        ~$9
                                          ~$1.10
                                                                         ~$1.20
                               ~$1.00
      $6.05       ~$0.75




                                                                     5%          +1 to 2 pts
                                                                   Revenue        Revenue
                                                                    Growth         Growth

     2006 EPS     Historical    Margin      Share      Estimated    Growth         Future       2010 EPS       Retirement     2010 EPS
                  Revenue      Expansion Repurchases   2010 EPS    Initiatives   Acquisitions      w/o          Related       Objective
                Growth of 3%                            (Base)                                  Retirement     Costs Yr/Yr
                                                                                                 Related
                                                                                                Costs Yr/Yr


12                                                                        Note: EPS has been restated to reflect the adoption of EITF 03-6-1
Long Term EPS Roadmap: Progress through 2008
       ~ 0.35                ~ 0.90                   ~ 0.65                 ~ 0.45                    ~ 0.50                Total ~ 2.85
 Exceeded revenue
                                                                      Revenue growth and         Will vary based on          EPS of $8.89
growth of 3% in 2007        Net margin         Share repurchases
                                                                       margin expansion           interest rates and
 and achieved 2.3%      expansion in model         of ~ $30 B                                                                through 2008
                                                                         above model             market performance
   in 2008 @ CC


                                                                                                                                 ~$11
                                                                                                   ~$10          ~$0.90
                                                          ~$9
                                             ~$1.10
                                                                            ~$1.20
                              ~$1.00
       $6.05       ~$0.75




                                                                       5%          +1 to 2 pts
                                                                     Revenue        Revenue
                                                                      Growth         Growth

      2006 EPS     Historical  Margin      Share         Estimated    Growth         Future     2010 EPS       Retirement      2010 EPS
                   Revenue    Expansion Repurchases      2010 EPS    Initiatives   Acquisitions    w/o          Related        Objective
                 Growth of 3%                             (Base)                                Retirement     Costs Yr/Yr
                                                                                                 Related
                                                                                                Costs Yr/Yr
 13
                            Progress through 2008                            Note: EPS has been restated to reflect the adoption of EITF 03-6-1
We are well ahead of pace to achieve the 2010 roadmap objective
     2010   $10-$11


                         Transformed business mix

                         Significant annuity content

                         Competitive cost structure
     2008    $8.89

                         Strong cash generation
     2007    $7.15
                         Financial flexibility
     2006    $6.05




              EPS                   Note: EPS has been restated to reflect the adoption of EITF 03-6-1
14
Agenda



     Strategy and Transformation

     2010 Roadmap

     Driving Long Term Performance
         • Growth Markets
         • Acquisitions
         • Technology Leadership
         • Margin Expansion
         • New Growth Initiatives



15
Growth Markets: Leading future growth requires differentiated
strategies and approaches based on market stages and client needs

                           Major Markets                                                   Growth Markets
                         Key Market Statistics                                            Key Market Statistics
     GDP (2009)                                                 $3.2T   GDP (2009)                                 $1.5T
     GDP Growth (2008 - 2012)                                     1%    GDP Growth (2008 - 2012)                     3%
     Served IT Market (2009)*                                  $799B    Served IT Market (2009)*                  $139B
     Served IT Market Growth (2008 - 2012)                        2%    Served IT Market Growth (2008 - 2012)        6%

                               IBM Focus                                                       IBM Focus

                       Manage for productivity                                              Invest for growth

                             FY08 Results                                                    FY08 Results
     # of Countries                                              ~ 30 # of Countries                              ~ 140
     % of IBM Revenue                                            82% % of IBM Revenue                              18%
     Yr/Yr Revenue Growth                                         5% Yr/Yr Revenue Growth                          10%
          Yr/Yr Growth @ CC                                       2%       Yr/Yr Growth @ CC                       10%

     *Served IT Market Opportunity is IBM Global Market View, 2H09 at constant currency
16
Acquisitions: Our acquisition portfolio continues to deliver
attractive revenue and profit growth

     ESTIMATED ACQUISITION REVENUE GROWTH                                  ESTIMATED ACQUISITION PRE-TAX INCOME MARGIN


     40%
                                                                            30%
                   35%
                                                                                                                            24%
                                                                                                                     21%
                                                                                                              20%
     30%                                                                    20%                                             22%
                                                                                                                     19%
           25%
                                                                                                  11%
                                                                                                              13%
                                                                            10%
     20%

                             14%                                                       -2%         3%
                                         13%         13%                     0%


     10%
                                                                            -10%
                                                                                      -13%



     0%                                                                     -20%
           Yr 1   Yr 2        Yr 3       Yr 4        Yr 5                             Yr 1        Yr 2        Yr 3   Yr 4   Yr 5



                                     Actual        Projected         Without amortization of acquired intangibles

17                Note: Includes 2002-2005 acquisitions less than $500M, and all 2006 & 2007 acquisitions
Technology Leadership: R&D spending enables technology leadership
R&D SPENDING
Last 5 fiscal years ($B)
40                                                       IBM spends more on R&D than most
             36                                          of our Tech peers
35                                                        – Enhancing our leadership in
                         30                                  enterprise servers & software
30
                                                          – Leveraging IP assets to remain the
                                                             #1 provider of IT services
25
                                    20
20                                         18            Making the right organic investments
                                                          – Virtualization
15
                                                          – Cloud Computing
                                                 10       – SOA
10
                                                          – Service Product Lines & Quality
     5                                                    – Business Analytics
                                                          – Smarter Planet
     0
          MSFT          IBM        Cisco   HP   Oracle

18       Note: As of May 7, 2009
Margin Expansion: We have further opportunity to expand margin
                                                                                   25% of companies in S&P 500 have
                                PRE-TAX INCOME MARGIN                                PTI margins in excess of 20%

     50%


     40%


     30%


     20%
                                                                                                                      IBM

     10%


     0%


 -10%                                                                                30% of companies in Tech Universe
                                                                                     have PTI margins in excess of 20%
 -20%


 -30%


 -40%
           S&P 500                    Tech Universe *
 -50%
19
                     *Note: As of April 21, 2009. Includes 333 worldwide technology companies with market cap > $1B
New Growth Initiatives: We are investing to capture future growth
      Business Analytics &                                   Smarter Planet                    Cloud Computing
          Optimization
                                        Business
                                       Optimization




                                                                                             The Enterprise Cloud
                                Business Intelligence


                   Resource planning

      Business
      Automation



          What’s required?                              The world is getting smarter           New consumption &
                                                                                                 delivery model
     Insight on our clients and industry                IBM is leading the charge to think      Benefits:
                                                             and act in new ways –
     Foundational software platforms                      Economically, Socially, and            Self-service
                                                                   Technically                   Rapid Provisioning
     Mathematical and analytical skills of                                                       Automation
     IBM Research                                                                                Standardization
                                                            Smarter Traffic Systems
                                                            Smarter Oil                          Economies-of-scale
     Balanced price performance and scale
                                                            Smarter Energy Grids
                                                            Smarter Healthcare
     Market validating client experience
20                                                          Smarter Cities
IBM’s strategy and execution drives improved financial performance
               25%                                                                                 $11
                                                                                                              Objective
                                   Transformation                                                             $10 to $11
                                                                                                               in 2010
                                                                                                   $10

                                                                                                                  Shifting portfolio to higher value
               20%              PTI Margin %
                                                                                                   $9             spaces with greater opportunity for
                                EPS                                                                               margin expansion
                                                                                                   $8
                                                                                                                  Driving productivity and efficiency in
               15%                                                                                                our cost structure
PTI Margin %




                                                                                                   $7




                                                                                                        EPS
                                                                                                                  Investing in skills and capabilities to
                                                                                                   $6             drive future growth
               10%

                                                                                                   $5             Returning capital to shareholders

                                                                                                   $4             Significant operating leverage in
                5%                                                                                                businesses with improved long-term
                                                                                                                  growth prospects
                                                                                                   $3

                                                                                                                    Well ahead of pace for 2010
                0%                                                                                 $2
                         '00    '01     '02    '03    '04     '05     '06    '07    '08    '09e
                                                                                                                              roadmap
               Revenue         Divested Revenue: PC, HDD, Printers, Displays, EDI, Interconnectivity Products

               21                                                                                                    Note: EPS has been restated to reflect the adoption of EITF 03-6-1
22

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IBM Business Perspective

  • 1. Patricia Murphy, Vice President Investor Relations September 2009 IBM Business Perspective © 2009 IBM Corporation
  • 2. Certain comments made in the presentation may be characterized as forward looking under the Private Securities Litigation Reform Act of 1995. Those statements involve a number of factors that could cause actual results to differ materially. Additional information concerning these factors is contained in the Company's filings with the SEC. Copies are available from the SEC, from the IBM web site, or from IBM Investor Relations. These charts and the associated remarks and comments are integrally related, and are intended to be presented and understood together. In an effort to provide additional and useful information regarding the company’s results as determined by generally accepted accounting principles (GAAP), certain materials presented include non-GAAP information. The rationale for management’s use of this non-GAAP information, the reconciliation of that information to GAAP, and other related information is included in supplementary materials entitled “Non- GAAP Supplementary Materials” that are posted on the Company’s investor relations web site at http://www.ibm.com/investor/events/analyst0509/ The Non-GAAP Supplementary Materials are also included as Attachment II to the Company’s Form 8-K dated May 13, 2009. 2
  • 3. Agenda Strategy and Transformation 2010 Roadmap Driving Long Term Performance 3
  • 4. The traditional IT industry is undergoing fundamental shifts High Business Value Individual/ Traditional Enterprise Consumer IT Industry Focused Focused Lowest Cost IT Producer 4
  • 5. IBM strategy addresses shifts in IT industry I. Changes in world markets: We are at the forefront of global integration II. Changes in client needs: We are focused on integration and innovation III. Changes in IT: We are shifting to higher value segments 5
  • 6. We remixed our businesses in order to move to the emerging higher-value spaces 6
  • 7. We became a globally integrated enterprise in order to capture the best growth opportunities and improve IBM’s profitability 7
  • 8. The mix to higher value segments, global integration and productivity have driven margin expansion GROSS MARGIN TREND PRE-TAX INCOME MARGIN TREND 50% 19% 48% 46% 17% 16.1% 44.1% 44% 14.6% 14.7% 15% 41.9% 42.2% 13.4% 42% 40.1% 13% 12.0% 40% 11.8% 38.4% 11.1% 10.6% 38% 37.1% 11% 36.6% 36.5% 36.9% 36% 9% 34% 7% 32% 7.2% 30% 5% 00 01 02 03 04 05 06 07 08 00 01 02 03 04 05 06 07 08 8
  • 9. As a result, IBM is a higher-performing enterprise today than it was a decade ago 9
  • 10. We have been able to invest in future sources of growth and provide record return to investors... ...while continuing to invest in R&D 10
  • 11. Agenda Strategy and Transformation 2010 Roadmap Driving Long Term Performance 11
  • 12. Long Term EPS Roadmap: May 2007 10% 14% 16% CGR CGR CGR ~$11 ~$10 ~$0.90 10% - 12% CGR EPS Model ~$9 ~$1.10 ~$1.20 ~$1.00 $6.05 ~$0.75 5% +1 to 2 pts Revenue Revenue Growth Growth 2006 EPS Historical Margin Share Estimated Growth Future 2010 EPS Retirement 2010 EPS Revenue Expansion Repurchases 2010 EPS Initiatives Acquisitions w/o Related Objective Growth of 3% (Base) Retirement Costs Yr/Yr Related Costs Yr/Yr 12 Note: EPS has been restated to reflect the adoption of EITF 03-6-1
  • 13. Long Term EPS Roadmap: Progress through 2008 ~ 0.35 ~ 0.90 ~ 0.65 ~ 0.45 ~ 0.50 Total ~ 2.85 Exceeded revenue Revenue growth and Will vary based on EPS of $8.89 growth of 3% in 2007 Net margin Share repurchases margin expansion interest rates and and achieved 2.3% expansion in model of ~ $30 B through 2008 above model market performance in 2008 @ CC ~$11 ~$10 ~$0.90 ~$9 ~$1.10 ~$1.20 ~$1.00 $6.05 ~$0.75 5% +1 to 2 pts Revenue Revenue Growth Growth 2006 EPS Historical Margin Share Estimated Growth Future 2010 EPS Retirement 2010 EPS Revenue Expansion Repurchases 2010 EPS Initiatives Acquisitions w/o Related Objective Growth of 3% (Base) Retirement Costs Yr/Yr Related Costs Yr/Yr 13 Progress through 2008 Note: EPS has been restated to reflect the adoption of EITF 03-6-1
  • 14. We are well ahead of pace to achieve the 2010 roadmap objective 2010 $10-$11 Transformed business mix Significant annuity content Competitive cost structure 2008 $8.89 Strong cash generation 2007 $7.15 Financial flexibility 2006 $6.05 EPS Note: EPS has been restated to reflect the adoption of EITF 03-6-1 14
  • 15. Agenda Strategy and Transformation 2010 Roadmap Driving Long Term Performance • Growth Markets • Acquisitions • Technology Leadership • Margin Expansion • New Growth Initiatives 15
  • 16. Growth Markets: Leading future growth requires differentiated strategies and approaches based on market stages and client needs Major Markets Growth Markets Key Market Statistics Key Market Statistics GDP (2009) $3.2T GDP (2009) $1.5T GDP Growth (2008 - 2012) 1% GDP Growth (2008 - 2012) 3% Served IT Market (2009)* $799B Served IT Market (2009)* $139B Served IT Market Growth (2008 - 2012) 2% Served IT Market Growth (2008 - 2012) 6% IBM Focus IBM Focus Manage for productivity Invest for growth FY08 Results FY08 Results # of Countries ~ 30 # of Countries ~ 140 % of IBM Revenue 82% % of IBM Revenue 18% Yr/Yr Revenue Growth 5% Yr/Yr Revenue Growth 10% Yr/Yr Growth @ CC 2% Yr/Yr Growth @ CC 10% *Served IT Market Opportunity is IBM Global Market View, 2H09 at constant currency 16
  • 17. Acquisitions: Our acquisition portfolio continues to deliver attractive revenue and profit growth ESTIMATED ACQUISITION REVENUE GROWTH ESTIMATED ACQUISITION PRE-TAX INCOME MARGIN 40% 30% 35% 24% 21% 20% 30% 20% 22% 19% 25% 11% 13% 10% 20% 14% -2% 3% 13% 13% 0% 10% -10% -13% 0% -20% Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Actual Projected Without amortization of acquired intangibles 17 Note: Includes 2002-2005 acquisitions less than $500M, and all 2006 & 2007 acquisitions
  • 18. Technology Leadership: R&D spending enables technology leadership R&D SPENDING Last 5 fiscal years ($B) 40 IBM spends more on R&D than most 36 of our Tech peers 35 – Enhancing our leadership in 30 enterprise servers & software 30 – Leveraging IP assets to remain the #1 provider of IT services 25 20 20 18 Making the right organic investments – Virtualization 15 – Cloud Computing 10 – SOA 10 – Service Product Lines & Quality 5 – Business Analytics – Smarter Planet 0 MSFT IBM Cisco HP Oracle 18 Note: As of May 7, 2009
  • 19. Margin Expansion: We have further opportunity to expand margin 25% of companies in S&P 500 have PRE-TAX INCOME MARGIN PTI margins in excess of 20% 50% 40% 30% 20% IBM 10% 0% -10% 30% of companies in Tech Universe have PTI margins in excess of 20% -20% -30% -40% S&P 500 Tech Universe * -50% 19 *Note: As of April 21, 2009. Includes 333 worldwide technology companies with market cap > $1B
  • 20. New Growth Initiatives: We are investing to capture future growth Business Analytics & Smarter Planet Cloud Computing Optimization Business Optimization The Enterprise Cloud Business Intelligence Resource planning Business Automation What’s required? The world is getting smarter New consumption & delivery model Insight on our clients and industry IBM is leading the charge to think Benefits: and act in new ways – Foundational software platforms Economically, Socially, and Self-service Technically Rapid Provisioning Mathematical and analytical skills of Automation IBM Research Standardization Smarter Traffic Systems Smarter Oil Economies-of-scale Balanced price performance and scale Smarter Energy Grids Smarter Healthcare Market validating client experience 20 Smarter Cities
  • 21. IBM’s strategy and execution drives improved financial performance 25% $11 Objective Transformation $10 to $11 in 2010 $10 Shifting portfolio to higher value 20% PTI Margin % $9 spaces with greater opportunity for EPS margin expansion $8 Driving productivity and efficiency in 15% our cost structure PTI Margin % $7 EPS Investing in skills and capabilities to $6 drive future growth 10% $5 Returning capital to shareholders $4 Significant operating leverage in 5% businesses with improved long-term growth prospects $3 Well ahead of pace for 2010 0% $2 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09e roadmap Revenue Divested Revenue: PC, HDD, Printers, Displays, EDI, Interconnectivity Products 21 Note: EPS has been restated to reflect the adoption of EITF 03-6-1
  • 22. 22