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1. Case Studies
1-Arabian Automobiles – Infiniti
“ Made a revenue of Dhs. 2,145,000
Spending Dhs. 3312 Only!”
2- AW Rostamani – Logistics
“Leased out 40 % of new 46,000 square
metre facility using $300 budget in 45
days”

2. AWRostamani Holdings Group
Non-
Automotive
Other Co.s Other Co.s

3. 1-Arabian Automobiles – Infiniti
• Average Auto. Market Cost Per Lead =
Dhs 250
• Using PPC targeted Campaign
• Budget 30 $ / Day
• Generating 11 – 17 Leads Per day
• Cost Per Lead Dhs 6 – 10
• Converted Leads = 11
• Total Sales = 11 X Dhs. 195,000 = Dhs
2,145,000

4. infiniti Leads Daily Update
No Car Model Name Email Mobile Action Taken Lead number Forwarded to
1 Infiniti G S edan Issa Fallouh issafallouh@hotmail.com 506409994 18765293 Nataly Akil
2 Infiniti FX y ahya alkoumaim y ahyagara@hotmail.com
3 Infiniti G Convertible ALAA MALIK alimm85@yahoo.com 7807677331 18765298 Tony C. Joy
4 Infiniti G Convertible ABDULLA AL ZOUBI abod_zoubi@hot mail.c om 566943037 18765297 Nataly Akil
5 Infiniti FX Joe Thomas joey81@gmail.c om 506595772 18765294 Tony C. Joy
6 Infiniti G S edan MOHAMMED ALTAYEB alt ayb4488@hotmail.c om 501734440
7 Infiniti M45 Khamis Al Kayani al7azin_799@hotmail.com 509899343 18765295 Ziad Gholmieh
8 Infiniti M45 y usanputra y usan y usanputra@hotmail.com
9 Infiniti FX Ramachandran Padmanabhan Ramachandran.P@alfuttaim.ae 502818192 18765296 Musaab A Ibrahim
11 Infiniti FX Ahmed Rashwan ahme d_rashwan_22@yahoo.com 050 7587 335 18752297 Lilian Ali Ahmad
12 Infiniti G Convertible Muhammad Faisal Zamee r f_zame er@hotmail.com
13 Infiniti FX ase m abadla asem_abadla@hotmail.com 507363648 18747299 Lilian Ali Ahmad
14 Infiniti G Coupe ase m abadla asem_abadla@hotmail.com 507363648 18747299 Lilian Ali Ahmad
15 Infiniti G S edan Ahmad Al Mulla almulla87@gmail.com
16 Infiniti G Convertible rasan mamkak rasan_mamk ak@yahoo.com
17 Infiniti FX rasan mamkak rasan_mamk ak@yahoo.com
18 Infiniti FX ali hassa alihassan132@gmail.com
19 Infiniti FX Mahe sh Malk ani k risheshm@gmail.com 504575438 18765299 Ziad Gholmieh
20 Infiniti EX JUM AA SHEIBA m_jomha@yahoo.com
21 Infiniti FX SAIF ALAZZAM saiif_alazzam@liv e.com 508023811 18727316 Tony C. Joy
22 Infiniti FX husam ismaee l husam2k @gmail.com 506168432 18727317 Lilian Ali Ahmad
23 Infiniti FX AWAD ALKAREEM YOUSUF ahyousof@hotmail.com 505201251 18727318 Ziad Gholmieh
24 Infiniti M45 tiesto nasir tiesto2500@yahoo.com
25 Infiniti FX YAHYA AL ZAROONI y .uae @hotmail.com
26 Infiniti EX MOHAMMED SHAKER ALMOFLIH shak er70@hotmail.com
27 Infiniti M45 IHAB IBRAHIM ELMET W ALLI BAIH heremarco@yahoo.com 509262105 18734254 Nataly Akil
28 Infiniti FX shadi matrud shadimat@yahoo.com 502960708 18765302 Musaab A Ibrahim
29 Infiniti EX AHMED ASHOOR SABIR HASSAN ALMAT ARI ahme dachouras@yahoo.com 506767031 18765303 Musaab A Ibrahim
31 Infiniti EX m rezaei sepantamino_vision@hotmail.com
32 Infiniti FX BASHAR ABDULLAH bshar_abdalla@yaho.com
33 Infiniti G Convertible nadiya djouad nadiya.djouad@gmil.com 502259669 18752293 Tony C. Joy
34 Infiniti G S edan M V V@GMAIL.C OM
35 Infiniti G S edan RIMA MOHAMMED rima.k d@dwtc.com
36 Infiniti FX AHMED SHEHAT A ahmad.v.i.p@hotmail.com 506266053 18752300 Ziad Gholmieh
37 Infiniti G Convertible Bravo Initony asde wrd@gftre .asd.cms
38 Infiniti FX AMAL MOHAMMED amall_2008@hotmail.com 504754116 18747306 Nataly Akil
39 Infiniti M45 NADEEM ALANI nadeem_alani@yahoo.com 964234545 18765304 Musaab A Ibrahim
40 Infiniti FX shadia alim shadia-alim@hotmail.com 503301070 18747308 Lilian Ali Ahmad
41 Infiniti FX rasan mamkak rasan_mamk ak@yahoo.com
42 Infiniti G Convertible W AJD EL SHOOF wajd-sh@hotmail.com 507321051 18737271 Ziad Gholmieh
43 Infiniti FX MOHAMMED NAJI www.zik o842010@yahoo.com 501380285 18765305 Musaab A Ibrahim
44 Infiniti G Convertible Arpit Joshi arpit@eim.ae
45 Infiniti G Convertible AMER ALSHOFI amersameer21@yahoo.com 501974652 18727351 Lilian Ali Ahmad
46 Infiniti QX S G 123@123.com
47 Infiniti FX JUM AA SHEIBA m_jomha@yahoo.com
48 Infiniti QX JUM AA SHEIBA m_jomha@yahoo.com
49 Infiniti FX Azmat Be yg tamzab@hotmail.com
50 Infiniti FX Obaid Saleem obiadsaleem14@hotmail.com 558888888 18765306 Musaab A Ibrahim
51 Infiniti G S edan Obaid Saleem obiadsaleem14@hotmail.com 558888888 18765306 Musaab A Ibrahim
52 Infiniti FX Pingkan Rampen pingkanr@hotmail.com 558867393 18765308 Tony C. Joy
53 Infiniti G Coupe Gaven Jones gaven.jones@supreme-group.net 566833731 18765309 Tony C. Joy

5. AAC Email Report
A ugust M o nt hl y Re po r t
August Type of inquires Emails By Branch Deira
Da ily % of
Type of inquiry ema ils emails Ajman, 1% Sh.Zayed
Test Drive Road
Brochure Request 331 32.1 Request Ras
Brochure AlKhaimah , 1% Sharjah
2.4%
Quotation 675 65.5 Request
Brochure
Individua l Inquiries 979
32.1% Sharjah, 12%
Request
Ajman
25 2.4 Fleet Inquiries 52
Test Drive Request Quotation
Total 1031 Dhaid
Sh.Zayed
Road, 24%
Test Drive Fujairah Number of Sale s
Deira, 62%
Request
Inquiries by phone
1403
Quo tation Khorfakkan
65.5%
Ras
AlKhaimah
Umm
AlQuwain
Brochure Requests by car Quotation Requests by car
100 120
104
80 100 88
68 78
57 80 65
60
60 54
40 36 41
26 40 34 32 31
27
19 15 23 24
18
20 10 9 8 11 10 15 20 12 11 10 6 7 11 3
5 5
0 3 2 1 1 0 1 0 4 3 1 2 1 3 3 0 2 2 3 1
0 0
370Z Altima 2.51 Altima 3.5L 370Z Altima 2.5 1 Altima 3.5L
Altima Coup e Inf initi FX35 Inf initi G35 Sedan Altima Coupe Inf initi FX35 Inf initi G35 Sed an
Inf initi G37 Co upe Inf initi QX56 Murano Inf initi G37 Co upe Inf initi QX56 Murano
Pathf ind er Station Wag on Patro l Hard Top Patro l Safari Pathf inder Station Wag on Patro l Hard To p Patrol Saf ari
Patro l Sup er Saf ari Qashqai Sunny Patrol Super Saf ari Qashq ai Sunny
Tiid a HB Tiida Sedan Xterra Tiida HB Tiid a Sed an Xterra
Xtrail Navara Civilian Xtrail Navara Civilian
Urvan Patro l Pickup Armada Urvan Patro l Pickup Armada
Inf initi EX Inf initi M Maxima Inf initi EX Inf initi M Maxima
Test Drive Summary:
Altima 2.5 6
Infiniti FX35 1
Infiniti G35 Se da n 2
Pathfinder Station
1
Wagon
Patrol Super Sa fari 2
Sunny 3
Tiida HB 2
Tiida Se dan 1
Xterra 5
Xtrail 1
Armada 1

6. 2- AW Rostamani – Logistics

7. 2- AW Rostamani – Logistics
• Established in 1997, the company is
the primary logistics
• The new 46,000 square metre facility
started back in Feb 2010
• It had 60% occupancy till Jun 2010
• 40% Vacancy for more than 2 months

8. Actions
• Started SEM & SEO
Campaign to have a
better internet
positioning and
branding.
• In less than 45 days
were able to improve
the internet ranking
on google.com and
yahoo.com.

10. Results
• Aug. 2010 , %100
occupancies and
request expand the
facility.

11. Conclusions & Tips
Conclusions Tips
IM is must in today’s business Start Your online present NOW
Understand your niche market Researches
Identify your audience IM researches
Target the right audience Prospects Segmentations
Approach your prospects Use the right IM method
Evaluate results Measurements for all activities
Improve results Split testing
Expand your business Start the process again

12. Define
Deploy Design
Thank You
Hani Masgidi
00971-50-
00971-50-7918880
info@steptocallcenter.com