WEB ANALYSIS TOOLS FORCOMPETITIVE INTELLIGENCEFor additional information about Competitive Intelligenceplease visit www.In...
www.Intelligence2act.comWhether you are analyzing all of the data on your website or not, thereis a wealth of information ...
www.Intelligence2act.comTracking your own analytics on a webpage is great to compare andtrend your relative growth over ti...
www.Intelligence2act.comThere are plenty of different sources of competitive intelligencedata that can be gathered and by ...
www.Intelligence2act.comTHE MOST NOTABLE OF THESE TOOLS INCLUDE:Alexa – owned by amazon, a great first step for general we...
www.Intelligence2act.comTHE MOST NOTABLE OF THESE TOOLS INCLUDE:Google DoubleClick Ad Planner – similar base data as the o...
www.Intelligence2act.comWhen you are looking to put your competitive intelligence processtogether and need to keep the bud...
For additional information about Competitive Intelligenceplease visit www.Intelligence2act.com
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Web analysis tools for competitive intelligence

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Whether you are analyzing all of the data on your website or not, there is a wealth of information that can be gathered online, not only as analytics on your own website or company, but also as competitive intelligence (CI).

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Web analysis tools for competitive intelligence

  1. 1. WEB ANALYSIS TOOLS FORCOMPETITIVE INTELLIGENCEFor additional information about Competitive Intelligenceplease visit www.Intelligence2act.com
  2. 2. www.Intelligence2act.comWhether you are analyzing all of the data on your website or not, thereis a wealth of information that can be gathered online, not only asanalytics on your own website or company, but also as competitiveintelligence (CI).It may see like you already have too much data to analyze, but using theavailable web analysis tools as part of your CI process can help to makesure that the get the most actionable data possible.As more businesses are created and compete for your customers, it ismore important than ever for you to have a CI process that utilizes theinexpensive web analysis tools below.2
  3. 3. www.Intelligence2act.comTracking your own analytics on a webpage is great to compare andtrend your relative growth over time, but this data isn’t truly valuableuntil it is compared against your competition.By collecting CI data from your top competitors you are able to generatebenchmark numbers that are highly specific to see how you stack up,and how their strategies and growth is affecting your bottom line.Using this data to improve your company’s shortcomings and outpaceyour competition will produce remarkable results.3
  4. 4. www.Intelligence2act.comThere are plenty of different sources of competitive intelligencedata that can be gathered and by collecting a number of varied datasets you are protecting your company from the two potential pitfalls ofall CI data: the sample biases and its accuracy (need to becorroborated).Making sure you then draw from multiple data sources will help toincrease the accuracy and prevent certain biases from heavilyinfluencing your business decisions.While there are a number of very effective sources for your CI data ifyou have money to spare, most businesses are better servedimplementing the free web analysis tools as part of their CI process.4
  5. 5. www.Intelligence2act.comTHE MOST NOTABLE OF THESE TOOLS INCLUDE:Alexa – owned by amazon, a great first step for general website trafficinformation, but heavily biased data for windows and internet explorerusersCompete – similar services to Alexa, but slightly more robust, greatanalytics but hard to pinpoint sourcesGoogle Trends for Websites – similar to compete and alexa, but it offersability to see what the customers viewed before and after that specificsite with the “Also visited” function5
  6. 6. www.Intelligence2act.comTHE MOST NOTABLE OF THESE TOOLS INCLUDE:Google DoubleClick Ad Planner – similar base data as the other CIsources but adds a whole new layer with the demographic andpsychographic visitor dataGoogle Insights for Search – on a different path you can gain data aboutthe search data and how/where the users are searching. Use theregional searches to pinpoint data that could be useful for locationtargeted advertising campaignsMicrosoft adCenter Labs – as an extension of the search CI data you cangain the before and after searches around keywords with the “SearchFunnels” web analytic tool.6
  7. 7. www.Intelligence2act.comWhen you are looking to put your competitive intelligence processtogether and need to keep the budget low, you can use these free webanalytic tools to gather plenty of data.It is important that you make sure that you can use this data effectively,and therefore have a purpose for it before you go out and gather all ofthe CI data that you can get your hands on.CI data is great once you can harness its potential.7
  8. 8. For additional information about Competitive Intelligenceplease visit www.Intelligence2act.com

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