Isabelle Poirier's portion of "Audience Driven Economic Development Web Strategies" session at the 2012 International Economic Development Council annual conference in Houston, Texas. This presentation focuses on the importance of a blog in a digital marketing campaign for economic development. A best practice review of the Blogue Mauricie initiative was highlighted in the presentation.
2. About Intelegia
Intelegia is a boutique consulting firm that understands the need to be innovative and
strategic in a business and economic landscape that is evolving at an incredible pace.
The firm’s expertise in the use of social
media allows clients to benefit from:
• Training to improve information
gathering and analysing techniques
• Consulting on how to use the social
web in business-to-business and
economic development context
• Executing content strategies to
leverage branding initiatives
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