1. SINGAPORE
DEVELOPMENT, ADVANCED
Michael Kordahi
Developer Evangelist, Microsoft Australia
NUI, Huey &
Louie

2. WHO AM I?
DELICATEGENIUSBLOG.COM
@DELIC8GENIUS

4. THE CASE OF THE
BLIND
SEARCH

5. HTTP://BLINDSEARCH.FEJUS.COM

6. HTTP://BLINDSEARCH.FEJUS.COM
2.5M queries

7. HTTP://BLINDSEARCH.FEJUS.COM
results 39 | 32 | 29
Google Bing Yahoo

8. HTTP://BLINDSEARCH.FEJUS.COM
results 36 | 34 | 30
Bing Google Yahoo

9. HTTP://BLINDSEARCH.FEJUS.COM
290,000+ mentions/comments

10. HTTP://BLINDSEARCH.FEJUS.COM
if you care about branding, user experience, design, and
integration with other social media tools, then these results are
only part of a much larger equation – Ben Parr, Mashable
It doesn't take the User Experience into account at all. - Miguel
Carrasco
the comparison doesn't take user experience into account
One could argue that the UI of the search engine is nearly as
important as the search results - Ferdinand

11. DELICATEGENIUSBLOG.COM

18. TANGIBLE EXPERIENCE
IS
MARKET DIFFERENTIATION

22. mechanics
dynamics
aesthetics

25. Evolution of Entertainment
Harry Potter Spiderman 3 Halo 3
Storytelling
$149 million World million
$155 Making Immersion
$170 million

27. THE REAL SOCIAL

42. http://research.microsoft.com/kinectsdk/

43. 3D DEPTH SENSORS
RGB CAMERA
MOTORIZED TILT
MULTI-ARRAY MIC

44. Kinect SDK Functionality

48. SHALL WE MAKE SOMETHING?

51. August de los Reyes | @augustdlr

52. THANK YOU
@DELIC8GENIUS
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