What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012
15. Here’s to tHe crazy ones ...
“Times of turbulence are the most
The misfits. The rebels.
The troublemakers.
exciting times ... because
The round pegs in the square holes.
The ones who see things differently.
everything changes”
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.
About the only thing you can't do is
ignore them.
Because they change things.
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16. iPod
born in a
recession
2001
MTV
born in a
recession
1981
Microsoft
born in a
recession
1975
HP
born in a
recession
GE
born in a
1929
recession
1876
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17. Innovation is a about
making the best ideas
happen successfully
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41. Business Innovation
1. Business model 5. Product performance
how the enterprise makes basic features, performance and functionality
money
2. Networking 6. Product system
enterprise’s structure/ extended system that surrounds an offering
value chain
7. Service
how you service your customers
Finance Process Offering Delivery
Business Networking Enabling Core Product Product Service Channel Brand Customer
model process process performance system experience
8. Channel
how you connect your offerings
3. Enabling process to your customers
assembled capabilities
9. Brand
how you express your offering’s
4. Core process benefit to customers
proprietary processes
that add value
10. Customer experience how
you create an overall
experience for customers
42. Where we focused
Finance Process Offering Delivery
Business Networking Enabling Core Product Product Service Channel Brand Customer
model process process performance system experience
Volume of innovation efforts
Last 10 years
43. What impact it made
Finance Process Offering Delivery
Business Networking Enabling Core Product Product Service Channel Brand Customer
model process process performance system experience
Cumulative value creation
Last 10 years
53. deeper INSIGHTS
Energisers
“Aspirations” “Distinguishers”
Surprising people memorably
Enablers
“Wants” “Differentiators”
Enabling people to do more
Essentials
“Needs” “Must Dos”
Delivering what is expected
65. Turning the best ideas into profits
future.space
impact.zone
Outputs include
1. Story development
2. Value propositions
3. Dramatising delivery
4. Content management
5. Enabling performance
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66. VALUE CREATION
Actual profits of previous years
Estimated profits of future years
Adjusted profits of future years
(discounted for uncertainty)
(more accurately, we consider
the “economic” profit, which
takes into the cost of capital)
Economic “value” is the sum
of the likely future profits
Previous This Future
years year years
69. ENABLING MORE
Brand as an Brand as an
Scripted educator entertainer Unscripted
delivery delivery
Brand as a Brand as a
guide coach
Active
experience