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” Innovation Norway ’s objective is to promote private- and socio-economic profitable business development throughout the country and to release the commercial opportunities of the districts and regions by encouraging innovation, internationalisation and profile-building.”
An international organisation OFFICES IN EVERY COUNTY OFFICES IN MORE THAN 30 COUNTRIES
We prioritise nine sectors 13 Energy and environ-ment ICT Health Agriculture Culture and experience Culture and experience Tourism Oil and gas Maritime Marine
Innovation Norway CEO Gunn Ovesen Division Norway Siri Bjerke Division Markets abroad Finn K Aamodt Service Development Division Hans Martin Vikdal Staff/Support Gro Dyrnes Division Strategy and Communication Vincent Wego Fleischer Tourism Per-Arne Tuftin
Tourism in Innovation Norway Division Norway Division Markets abroad Service Development Division Director Tourism Per-Arne Tuftin
Service Development Division: Tourism department International Marketing Visitnorway.com Domestic Marketing Market Analysis Innovation Development Meetings Key Account Business Controller Events Director Tourism Per-Arne Tuftin
Greater wealth creation and productivity in the tourism industry
Sustainable rural communities through year-round jobs in tourism
Norway – a sustainable destination
Our vision “ In 2015 Norway has a sustainable travel and tourism industry that attracts explorers with an interest in nature that seek accessible and powerful experiences in magnificent scenery” Foto: CH/Innovation Norway Increased profitability Increased quality of experiences Our target
Four experience areas used in marketing Fjord and mountain landscapes Foto: Terje Rakke/Nordic Life, Anders Gjengedal, Bjørn Jørgensen/Innovation Norway Mountains and wilderness The coast and coastal culture Arctic Norway
Fjords , mountains and wilderness are crucial factors in attracting tourists to Norway in summer C.H./Innovation Norway Terje Rakke/Nordic Life/Innovasjon Norge
Fill Norwegian nature with meaningful content – adapted to the target groups
The target group: From nature enthusiasts to 'explorers'
"The Video on the site is phenomena l. We actually were planning to go to Sweden, and I went to Visitsweden.com, and their site didn't really get me that excited. Sorry Sweden..Norway has a better website .
"I visited Norway in July 2010, and used this website to plan part of my trip, so I can say it definitely achieves its goal! ” "Much better then www.visitsweden.com :-)”
Visiting Sweden next week. This site convinced me to spend a few days in Norway. Would consider another trip to Norway.
It's an amazing website, I have to say... the most comprehensive guide for visiting any country I have ever seen. even better than the lonely planet guide!
I think the website is vibrant in design and incredibly useful for content. I've used it to plan my trip to Norway, and think it is among the best tourist websites I have ever visited.
To be honest, I probably wouldn't be visiting Norway if not for this website. You guys seduced me
New App! How many of you have a travel application on your iPhone or Android phone?
1. The aid involves a financial advantage for the recipient
2. The aid is granted by the state or through state resources in any form
3. The recipient is engaged in economic activity
4. The aid favours certain undertakings or the production of certain goods or services
5. The aid distorts or threatens to distort competition
6. The aid distorts or threatens to distort competition
The funding model 2010 Destinations/ experience Bookable Products/ joint advertising Products= The individual players' bookable products. IN can pay for brand elements Funding from the business sector 0 25-50% 50-75% 75-100% Profile= The Norway brand Government funding 100% 50-75% 25-50% 0-25%
Innovation Norway can buy space for its logo, web address and symbol in the industry's own adverts at market price.
The red label Norway brand profile is always used at levels 1 and 2.
For levels 3 and 4, use of the red label is voluntary. In all alternatives where Innovation Norway is a co-financer, the advert must contain the 'Norway. Powered by nature' symbol/flag band and the web address www.visitnorway.com or the local market version i.e. visitnorway.us.