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Ndoa 101 Data To Relationship

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  • Transcript

    • 1. Data to Relationship NDOA 101
    • 2. Jason: New Models of Engagement
      • Bellevue College Foundation
        • Prospect Research & finding information
        • Alumni Stories, Event promotions
        • Future ideas around alumni development
      • A Small Change – Fundraising Blog
        • Value of Building Online Community
        • Power of Web 2.0
    • 3. New Models; New Trends
      • New kind of philanthropy
        • Giving is not just for the rich
        • Financial value to your electronic network
      • New kind of engagement
        • Online “friends”
        • Advocates for multiple causes
        • 1 to 1 engagement in a new way
        • More control in donor engagement
    • 4. Using Social Media & the Internet
      • Engaging your donors
        • Social media pros
      • Finding & learning about your donors
        • Navigating search
        • Mining social networks for information
      • Some practical applications
        • Prospect Research
        • List building
        • Online competitions and awards
    • 5. Social Media Pros
      • Blogging
        • Number one community development tool
        • Great hub for social media activity and long-term conversations (perfect strategic launching point)
        • Community engagement on their terms
      • Facebook
        • Easiest to create and maintain
        • Lowest user commitment, very widely adopted
    • 6. Social Media Pros, Cont’d
      • Twitter
        • Most viral way to promote your message
        • Can see the most rapid growth
        • Multiple strategies and techniques
        • Has groupies
      • LinkedIn
        • Best Networking resources
        • Finding new/old connections
        • Incredible for research
    • 7. Search: Taking a Deeper Look
      • Boolean and Google
        • Bedrock of all search
        • The value of search
      • Twitter Search
        • Why use search with Twitter
      • LinkedIn Search
        • Navigating your network
    • 8. Boolean Search & Google
      • A Brief Explanation
      • Navigating Search
        • donation (“John H. Doe”|”John and Jane Doe”|”John & Jane Doe”|”Jane & John Doe”) –political
        • John site:www.work.com
        • 98052
        • AND or OR
    • 9. Twitter Search
      • Navigation
        • Near:
        • AND OR
      • The Relationship
        • 1 to 1
        • Lists
        • Search
    • 10. Get Your Data LinkedIn
      • Online networking
        • 3 rd Degree Connections
      • Wonderful way to find linkage
      • Fantastic for building lists
      • Helpful with prospect research
      • Stay in touch with donors and volunteers as they change jobs or get a promotion
    • 11. LinkedIn Search
    • 12. LinkedIn Search
      • Network Value
        • Who your connections know
        • How to gain access
      • Special Terms
        • Executive
        • Industry
        • Region
    • 13. LinkedIn Profiles
      • My profile
      • Mining Info
        • Pay attention to individual descriptions
        • Current employment and title
      • Extended version of the Facebook info tab
    • 14. List Building
      • Locate unknown community players
        • Search by industry, number of employees, location
      • Find the right executive and volunteer to follow-up
        • Helps build an action plan
      • LinkedIn has groupies too – better than a cold call
    • 15. Fundraising
      • Grants & Awards
        • America’s Giving Challenge
        • Chase Community Giving
      • Partners
        • Firstgiving , GiveZooks , Razoo , Network for Good , Jolkona Foundation
      • Who to Watch
        • Epic Change , Charity Water (Twestival), Beth Kanter , Jolkona Foundation (local)
    • 16. A Few Other Applications
      • Volunteering & Board Members
        • Feature Them
        • Use their stories
      • Operational Asks
        • Tweeting Urgent Needs
      • Media Engagement
        • Press Releases
    • 17. Additional Resources
      • Search
        • How to Find Things
        • Searching for People
        • Power of Searching
      • Prospect Research
        • Prospecting New & Existing Donors
        • Prospecting Asking the Right Questions