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Four Personalities of Brands Online - Loic Moisand Synthesio

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Synthesio

Synthesio

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  • 1. Global Social Media Monitoring
    HOW TO SET UP MONITORING GOALS THAT MATCH YOUR BRAND PERSONALITY
    Loic Moisand
    CEO & Co-founder
    SYNTHESIO
    Twitter @loicmo
  • 2. Loic Moisand – SYNTHESIO - @loicmo
  • 3.
  • 4. Personality # 1
    The Boring Brand
    THE BORING BRAND
    Loic Moisand – SYNTHESIO - @loicmo
  • 5. SOCIAL PROFILE FOR THE BORING BRAND
    Volume of Buzz
    Intensity of Sentiment
    Social Media Presence
    Engagement
    Average
    Low
    Low
    Low
    Loic Moisand – SYNTHESIO - @loicmo
  • 6. CREATE FUN!
    Loic Moisand – SYNTHESIO - @loicmo
  • 7. KEEP IT SIMPLE.
    Loic Moisand – SYNTHESIO - @loicmo
  • 8. THE FUNCTIONAL BRAND
    Loic Moisand – SYNTHESIO - @loicmo
  • 9. SOCIAL PROFILE FOR THE FUNCTIONAL BRAND
    Volume of Buzz
    Intensity of Sentiment
    Social Media Presence
    Engagement
    High
    High
    Average
    Low
    Loic Moisand – SYNTHESIO - @loicmo
  • 10. CREATE ONLINE CUSTOMER SERVICE EXPERIENCES
    Loic Moisand – SYNTHESIO - @loicmo
  • 11. USE AN ENGAGEMENT PLATFORM
    Loic Moisand – SYNTHESIO - @loicmo
  • 12. MEASURE ENGAGEMENT ROI
    Loic Moisand – SYNTHESIO - @loicmo
  • 13. THE EXCITING BRAND
    Loic Moisand – SYNTHESIO - @loicmo
  • 14. SOCIAL PROFILE FOR THE EXCITING BRAND
    Volume of Buzz
    Intensity of Sentiment
    Social Media Presence
    Engagement
    high
    Average
    high
    high
    Loic Moisand – SYNTHESIO - @loicmo
  • 15. NURTURE YOUR COMMUNITY
    Loic Moisand – SYNTHESIO - @loicmo
  • 16. OPTIMIZE YOUR CAMPAIGNS
    Loic Moisand – SYNTHESIO - @loicmo
  • 17. THE VITAL BRAND
    Loic Moisand – SYNTHESIO - @loicmo
  • 18. SOCIAL PROFILE FOR THE VITAL BRAND
    Volume of Buzz
    Intensity of Sentiment
    Social Media Presence
    Engagement
    Veryhigh
    average
    high
    Veryhigh
    Loic Moisand – SYNTHESIO - @loicmo
  • 19. REASSURE
    Loic Moisand – SYNTHESIO - @loicmo
  • 20. FIND INSIGHTS
    Loic Moisand – SYNTHESIO - @loicmo
  • 21. Loic Moisand – SYNTHESIO - @loicmo
  • 22. Global Social Media Monitoring
    YOUR BRAND HAS DIFFERENT FACETS AND CHALLENGES
    YOUR MONITORING SOLUTION HAS TO DEAL WITH ALL OF THEM
    Loic Moisand – SYNTHESIO - @loicmo