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Four Personalities of Brands Online - Loic Moisand Synthesio
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Four Personalities of Brands Online - Loic Moisand Synthesio

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Synthesio

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Transcript

  • 1. HOW TO SET UP MONITORING GOALS THAT MATCH YOUR BRAND PERSONALITY Loic Moisand CEO & Co-founder SYNTHESIO Twitter @loicmo Global Social Media Monitoring
  • 2. Loic Moisand – SYNTHESIO - @loicmo
  • 3. Personality # 1 The Boring Brand THE BORING BRAND Loic Moisand – SYNTHESIO - @loicmo
  • 4. Volume of Buzz Intensity of Sentiment Social Media Presence Engagement Average Low Low Low SOCIAL PROFILE FOR THE BORING BRAND Loic Moisand – SYNTHESIO - @loicmo
  • 5. CREATE FUN! Loic Moisand – SYNTHESIO - @loicmo
  • 6. KEEP IT SIMPLE. Loic Moisand – SYNTHESIO - @loicmo
  • 7. THE FUNCTIONAL BRAND Loic Moisand – SYNTHESIO - @loicmo
  • 8. High High Average Low Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE FUNCTIONAL BRAND Loic Moisand – SYNTHESIO - @loicmo
  • 9. CREATE ONLINE CUSTOMER SERVICE EXPERIENCES Loic Moisand – SYNTHESIO - @loicmo
  • 10. USE AN ENGAGEMENT PLATFORM Loic Moisand – SYNTHESIO - @loicmo
  • 11. MEASURE ENGAGEMENT ROI Loic Moisand – SYNTHESIO - @loicmo
  • 12. THE EXCITING BRAND Loic Moisand – SYNTHESIO - @loicmo
  • 13. high Average high high Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE EXCITING BRAND Loic Moisand – SYNTHESIO - @loicmo
  • 14. NURTURE YOUR COMMUNITY Loic Moisand – SYNTHESIO - @loicmo
  • 15. OPTIMIZE YOUR CAMPAIGNS Loic Moisand – SYNTHESIO - @loicmo
  • 16. THE VITAL BRAND Loic Moisand – SYNTHESIO - @loicmo
  • 17. Very high average high Very high Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE VITAL BRAND Loic Moisand – SYNTHESIO - @loicmo
  • 18. REASSURE Loic Moisand – SYNTHESIO - @loicmo
  • 19. FIND INSIGHTS Loic Moisand – SYNTHESIO - @loicmo
  • 20. Loic Moisand – SYNTHESIO - @loicmo
  • 21. Global Social Media Monitoring YOUR BRAND HAS DIFFERENT FACETS AND CHALLENGES YOUR MONITORING SOLUTION HAS TO DEAL WITH ALL OF THEM Loic Moisand – SYNTHESIO - @loicmo