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Four Personalities of Brands Online - Loic Moisand Synthesio
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Four Personalities of Brands Online - Loic Moisand Synthesio

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  • Transcript

    • 1. HOW TO SET UP MONITORING GOALS THAT MATCH YOUR BRAND PERSONALITY Loic Moisand CEO & Co-founder SYNTHESIO Twitter @loicmo Global Social Media Monitoring
    • 2. Loic Moisand – SYNTHESIO - @loicmo
    • 3. Personality # 1 The Boring Brand THE BORING BRAND Loic Moisand – SYNTHESIO - @loicmo
    • 4. Volume of Buzz Intensity of Sentiment Social Media Presence Engagement Average Low Low Low SOCIAL PROFILE FOR THE BORING BRAND Loic Moisand – SYNTHESIO - @loicmo
    • 5. CREATE FUN! Loic Moisand – SYNTHESIO - @loicmo
    • 6. KEEP IT SIMPLE. Loic Moisand – SYNTHESIO - @loicmo
    • 7. THE FUNCTIONAL BRAND Loic Moisand – SYNTHESIO - @loicmo
    • 8. High High Average Low Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE FUNCTIONAL BRAND Loic Moisand – SYNTHESIO - @loicmo
    • 9. CREATE ONLINE CUSTOMER SERVICE EXPERIENCES Loic Moisand – SYNTHESIO - @loicmo
    • 10. USE AN ENGAGEMENT PLATFORM Loic Moisand – SYNTHESIO - @loicmo
    • 11. MEASURE ENGAGEMENT ROI Loic Moisand – SYNTHESIO - @loicmo
    • 12. THE EXCITING BRAND Loic Moisand – SYNTHESIO - @loicmo
    • 13. high Average high high Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE EXCITING BRAND Loic Moisand – SYNTHESIO - @loicmo
    • 14. NURTURE YOUR COMMUNITY Loic Moisand – SYNTHESIO - @loicmo
    • 15. OPTIMIZE YOUR CAMPAIGNS Loic Moisand – SYNTHESIO - @loicmo
    • 16. THE VITAL BRAND Loic Moisand – SYNTHESIO - @loicmo
    • 17. Very high average high Very high Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE VITAL BRAND Loic Moisand – SYNTHESIO - @loicmo
    • 18. REASSURE Loic Moisand – SYNTHESIO - @loicmo
    • 19. FIND INSIGHTS Loic Moisand – SYNTHESIO - @loicmo
    • 20. Loic Moisand – SYNTHESIO - @loicmo
    • 21. Global Social Media Monitoring YOUR BRAND HAS DIFFERENT FACETS AND CHALLENGES YOUR MONITORING SOLUTION HAS TO DEAL WITH ALL OF THEM Loic Moisand – SYNTHESIO - @loicmo