Four Personalities of Brands Online - Loic Moisand Synthesio

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  • Pfizer Champix quit smoking. At least they quit smoking!

    Focus groups The solution that helps you answer the questions you did not know to ask

  • Four Personalities of Brands Online - Loic Moisand Synthesio

    1. 1. HOW TO SET UP MONITORING GOALS THAT MATCH YOUR BRAND PERSONALITY Loic Moisand CEO & Co-founder SYNTHESIO Twitter @loicmo Global Social Media Monitoring
    2. 2. Loic Moisand – SYNTHESIO - @loicmo
    3. 3. Personality # 1 The Boring Brand THE BORING BRAND Loic Moisand – SYNTHESIO - @loicmo
    4. 4. Volume of Buzz Intensity of Sentiment Social Media Presence Engagement Average Low Low Low SOCIAL PROFILE FOR THE BORING BRAND Loic Moisand – SYNTHESIO - @loicmo
    5. 5. CREATE FUN! Loic Moisand – SYNTHESIO - @loicmo
    6. 6. KEEP IT SIMPLE. Loic Moisand – SYNTHESIO - @loicmo
    7. 7. THE FUNCTIONAL BRAND Loic Moisand – SYNTHESIO - @loicmo
    8. 8. High High Average Low Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE FUNCTIONAL BRAND Loic Moisand – SYNTHESIO - @loicmo
    9. 9. CREATE ONLINE CUSTOMER SERVICE EXPERIENCES Loic Moisand – SYNTHESIO - @loicmo
    10. 10. USE AN ENGAGEMENT PLATFORM Loic Moisand – SYNTHESIO - @loicmo
    11. 11. MEASURE ENGAGEMENT ROI Loic Moisand – SYNTHESIO - @loicmo
    12. 12. THE EXCITING BRAND Loic Moisand – SYNTHESIO - @loicmo
    13. 13. high Average high high Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE EXCITING BRAND Loic Moisand – SYNTHESIO - @loicmo
    14. 14. NURTURE YOUR COMMUNITY Loic Moisand – SYNTHESIO - @loicmo
    15. 15. OPTIMIZE YOUR CAMPAIGNS Loic Moisand – SYNTHESIO - @loicmo
    16. 16. THE VITAL BRAND Loic Moisand – SYNTHESIO - @loicmo
    17. 17. Very high average high Very high Volume of Buzz Intensity of Sentiment Social Media Presence Engagement SOCIAL PROFILE FOR THE VITAL BRAND Loic Moisand – SYNTHESIO - @loicmo
    18. 18. REASSURE Loic Moisand – SYNTHESIO - @loicmo
    19. 19. FIND INSIGHTS Loic Moisand – SYNTHESIO - @loicmo
    20. 20. Loic Moisand – SYNTHESIO - @loicmo
    21. 21. Global Social Media Monitoring YOUR BRAND HAS DIFFERENT FACETS AND CHALLENGES YOUR MONITORING SOLUTION HAS TO DEAL WITH ALL OF THEM Loic Moisand – SYNTHESIO - @loicmo

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