1. Ravi Shankar @ Marketing IT amid Global Crisis An strategic perspective.

2. Talk of the hour……... Business Overview Market Scenario Global Outlook Internal IT Market Scenario Conclusion & Focus SIBIN it Group’s other Current status Future strategy Business Interest @

3. Global Financial Situation – An outlook

4. Global Macro Economic Situation 0.9

6. Indian Macro Economic Situation Growth Vision The GDP Forecasts FY 2009 FY 2010 RBI 7.5 % NA NCAER 7.6 % NA Morgan Stanley 6.4 % NA Goldman Sachs 7.5 % 7.0 % Citigroup 7.2 % Best Case 7.4 % Worst Case 5.8 % Base Case 6.6 %

12. Global IT Spending and Investment Forecast 175,700 153,500 113,725

15. SOFTWARE EXPORTS – GLOBAL REACH F.Y. 2006-07 F.Y. 2007-08

16. SOFTWARE EXPORTS – SEGMENT WISE

17. Overall corporations spend by Industry Verticals Chemicals: 2000: 3.09% 2001: 3.51% 2002: 2.68% Construction & engineering: 2000: 1.55% 2001: 2.03% 2002: 1.43% Consumer products: 2000: 3.52% 2001: 4.33% 2002: 3.64% Electronics: 2000: 3.14% 2001: 3.20% 2002: 2.95% Energy: 2000: 2.56% 2001: 4.71% 2002: 2.2% Financial: 2000: 6.76% 2001: 6.09% 2002: 6.64% Food/beverage processing: 2000: 2.31% 2001: 2.56% 2002: 2.13% Health care: 2000: 4.33% 2001: 4.81% 2002: 4.42% Hospitality & travel: 2000: 1.71% 2001: 1.72% 2002: 1.55%

18. Overall corporations spend by Industry Verticals Information technology: 2000: 4.13% 2001: 4.68% 2002: 5.13% Insurance: 2000: 3.78% 2001: 4.11% 2002: 3.49% Media: 2000: 3.66% 2001: 3.95% 2002: 4.13% Metals/natural resources: 2000: 1.84% 2001: 2.30% 2002: 2.01% Professional services: 2000: 5.11% 2001: 6.39% 2002: 5.12% Retail: 2000: 1.64% 2001: 1.80% 2002: 1.63% Telecommunications: 2000: 5.79% 2001: 5.88% 2002: 6.40% Transportation: 2000: 3.79% 2001: 3.93% 2002: 4.17% Utilities: 2000: 3.61% 2001: 3.90% 2002: 2.43%

19. FY07 Vertical market exposure for industry exports

20. Domestic IT Services Revenues by Key Vertical Markets (2004)

21. Growth of IT Spending in India

22. Five Year Revenue Forecasts for Key Service Lines in the Domestic Market (INR Million)

23. Is Indian economy still robust??? IT spending Till 2010 Asia Pacific’s 10-16% India’s 17.6-24% China 10-13% Global IT spending 3.3-6.5%

29. Next level of game for SIBIN it

30. My strategies

31. How ??? Pressures Actions Capabilities Enablers Need to demonstrate and improve Return on Marketing Investment (ROMI) Track customer behavior Measure customer value KPIs Real-time analytics Define and develop customer profitability and lifetime value models Have processes and systems in place that utilize customer information to support Sales & Marketing operations Customer Data Integration (CDI) and data management Define and track marketing programs Develop a cross functional Customer Intelligence Center of Excellence Statistical modeling and analysis Customer routing and lead prioritization based on channel, cost and capacity

32. Closing the Circle of Lead Management