Your SlideShare is downloading. ×

Interviews: Stop Thinking and Start Listening

5,383

Published on

Follow these tips and tricks to get deeper into the interview participant's mind, decision-making, and reactions. Empathy with the people you want to support will guide your design.

Follow these tips and tricks to get deeper into the interview participant's mind, decision-making, and reactions. Empathy with the people you want to support will guide your design.

Published in: Business, Technology, Design
0 Comments
16 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,383
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
16
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • We all conduct interviews, and we all feel nervous about them.
  • Explore territory important to the participant
  • Explain reasons for doing thisDeeper goals, motivations, philosophies
  • Explore territory important to the participant
  • Transcript

    • 1. Interviews: Stop Thinking, Start Listening
      How to Get the Whole Story
      Indi Young
    • 2. Slideshare Deck - 17-Feb-2011
      2
      Andrew Maier’s tweet, Friday 24-Sep-2010
    • 3. Slideshare Deck - 17-Feb-2011
      3
      “Data-Driven” versus Qualitative
      Non-directive interviews generate qualitative data that can masquerade as “data-driven”
      Stories are just data with a soul.
      The Gifts of Imperfection – Dr. Brené Brown 12-Jun-2010 TEDxHouston
    • 4. Slideshare Deck - 17-Feb-2011
      4
      The Transition from Interview to Design
      Non-Directive Interviews
      Relative Qualities of People’s Mental Process
      Empathy with the Types of People Interviewed
      Generate Better Designs to Support These Types of People
      Non-Directive  Qualitative  Empathy  Generative
    • 5. Slideshare Deck - 17-Feb-2011
      5
      Tips & Tricks Summary
      Set a scope perimeter inside which any sort of conversation can happen
      Listen without an internal dialogue
      Ask why, to get to the root of things
      Follow the action –verbs!
    • 6. Slideshare Deck - 17-Feb-2011
      6
      Keep the Conversation Inside the Perimeter
      Yak yak?
      Yak yakyakyakyakyakyak
      Yak yak?
      Yak yakyakyakyakyakyak
      Yak yak?
      Yak yakyakyakyakyakyak
      Yak yakyakyakyakyakyakyakyakyakyakyakyakyakyakyak
      Yak yak?
      Yak yak?
      Yak yakyakyakyakyakyak
    • 7. Slideshare Deck - 17-Feb-2011
      7
      Take the Time to Ask “Why?”
      Why – Pierrette Wiseman CC-BY-NC-SA Flickr pjboudreau/4854288925/
    • 8. Slideshare Deck - 17-Feb-2011
      8
      Open Questions
      Who?
      What?
      When?
      Where?
      Why?
      How?
      Who?
      What does …?
      Why?
      Why?
      Why?
      How come …?
      Tell me a story about …
      Give me an example of …
      Could you explain …?
      Tell me more about …
    • 9. Slideshare Deck - 17-Feb-2011
      9
      Verbs Are Stronger Than Nouns
      crowd
      expect
      priest
      murmur
      tourist
      feel spiritual
      tour guide
      tour
      pack
      go inside
      Vatican
      Sistine Chapel
      tour
      shush
      walk out
      group
      decide
      ticket
      turn around
      TV
      soccer game
      join
      shout
      gather
      blow horn
      Spanish Steps
      rub
      team
      show
      win
      feel cool
      visit
      watch
      Rome
      befriend
      strangers
    • 10. Slideshare Deck - 17-Feb-2011
      10
      Verbs Are How We Empathize
      The point is to understand people deeply—
      — so deeply you could live their life, walk in their shoes, and make decisions exactly the way they would.
      So, how was my honeymoon in Italy?
    • 11. Slideshare Deck - 17-Feb-2011
      11
      What to Listen For
      Behaviors(Motivations, Actions)
      Beliefs(Philosophies, Underpinnings)
      Reactions(Emotions, Feelings)
    • 12. Slideshare Deck - 17-Feb-2011
      12
      Blunder Summary
      Skip the list of interview questions
      Don’t play Mr. Smarty Pants or Ms. Control Freak
      Conjecture would be futile
      Don’t “belief” everything
    • 13. Slideshare Deck - 17-Feb-2011
      13
      Start with One Question & Go From There
      Yak yak?
      Yak yakyakyakyakyakyak
      Yak yakyakyakyakyakyakyakyakyakyakyakyakyakyakyak
      List of Interview Questions
      Yak yakyakyakyakyakyakyakyakyakyakyakyakyakyak
      Yak yakyakyakyakyakyak
      Yak yakyakyakyakyakyakyakyakyakyakyakyakyakyakyak
      Yak yakyakyakyakyakyakyak
    • 14. Slideshare Deck - 17-Feb-2011
      14
      Mr. Smarty-Pants
      Explain too much
      Doubt participant understands your question
      Pretend to understand
      Make condescending statements
      Ms. Control-Freak
      Follow your own agenda / topics
      Forget participant’s previous answer
      Feel embarrassed by your mistakes
      Miss key story elements
    • 15. Slideshare Deck - 17-Feb-2011
      15
      What Is Conjecture?
      “… a statement likely to be true based on available evidence, but which has not been formally proven”
      A guess about “what I would do if …”
      bad word!
      Definition from wiktionary.org
    • 16. Slideshare Deck - 17-Feb-2011
      16
      Just Because Someone Used the Word “Believe” or “Think” …
      … don’t confuse beliefs with:
      Emotion (dig deeper)
      Behavior (dig deeper)
      Opinion (move on)
      Conjecture (move on)
      Preference (move on)
    • 17. Slideshare Deck - 17-Feb-2011
      17
      www.rosenfeldmedia.com
      - slides & videos
      - articles
      - how-to’s & templates
      @indiyoung
      indi@acm.org
      Code: INDI
      (25% discount)

    ×