Digging Beyond Preferences


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Digging Beyond Preferences

  1. 1. Mental Models Digging Beyond User Preferences Indi Young
  2. 2. 11% of moviegoers see movies alone Photo by Betsssssy, Flickr.com
  3. 3. Why do you go to movies alone? I like to give the director the attention he deserves, because when I wrote a play in college, people didn't pay attention, and they didn't get the point. Photo courtesy of Katie Kelly