To ascertain and understand the impact & role of events in promoting South Africa and London as favorable tourist destinations.

1. Anukool Kumar
Group # 1
+919999779713
CITY : LONDON
COUNTRY : SOUTH AFRICA

2. As a destination, South Africa is multi-
faceted - we are never just one thing at any
one time. From our people, to our
landscapes to our abundant wildlife we have
so much to inspire and enthral. Let us take
you on an enlightening journey across our
country far and wide…

3.  Location – Southern Tip of Africa
 Population – 50 Million People
 Climate – Temperate Climate
 Winter - May to August;
Spring - September to October;
Summer - November to February;
Autumn - March to April;
 Languages – 11 Official Languages
 Animals - The country is home to the
famous Big Five (Rhino, Elephant,
Lion, Leopard and Buffalo).
Peak Season : Summers(Nov to Feb) & Winters(June to
August)
Summer is the time for adventure in Winter is the perfect time to explore
South Africa, whether you’re after a South Africa’s Big 5 game
beach holiday, hiking in the mountains reserves, go hiking, and is one of
or taking a road trip around the the best times to visit the Northern

4. Rainbow Nation
Natural Beauty
Affordable
World Class
Facilities
Weather
Responsible Tourism
Wildlife

5. Number of Tourist by Month and year of travel, 2010 & 2011
International Tourists: 8.34Mn (2011) Tourism Revenue: 9.5 Bn$
(2011)
Source : UNWTO(World Tourism
Organization)

6. Cape Town and the Cape Peninsula up to
Cape Point, are famous for scenic beauty;
celebrity beaches; Table Mountain; whale-
watching; world-class shopping, nightlife,
food & wine; and a laid-back atmosphere.
This world-renowned park of nearly 2 million
hectares features 16 ecosystems. Spot the
Big Five on a 4x4 game drive or walking
safari.

7. South Africa’s pulsating African heartbeat is felt in the ‘City
of Gold’ with its endless opportunities for shopping,
entertainment, freedom tours and eating out.
Founded on a gold rush; it’s the financial and
entertainment epicentre of the country.
If you’re looking for a hot
destination - Durban is it!
From its sultry
nightlife, weather, beaches
and heady cultural mix to its
famous curries.
It is also home to the FIFA
stadium – Moses Mabhida
Stadium,

8. Most famous for
God’s Window, the
panoramic splendour
of the Blyde River
Canyon makes it
ideal for scenic
drives and hiking
trails.
Known as the
friendly city, this
easy-going
bayside metropolis
is known for its
hospitality and
beautiful beaches

9. Hallmark
Event
The streets of Cape Town come alive on 2
January when the Cape Minstrels celebrate
Tweede Nuwe Jaar in style wearing brightly
coloured outfits, sporting umbrellas and
singing traditional songs.
Major
Event
Namaqualand Daisies is a major event on the
Northern Cape’s calendar! In springtime
millions of wild daisies sprout after the first
rains, a sight to behold

10. Hallmark
Event
This ultra-marathon that takes place between
Durban and Pietermaritzburg has become
known as the ‘greatest race on earth’. Great
spectator value!
Local
Event
In July, the student town of
Grahamstown comes to live
during the National Arts
Festival – a celebration of
song, dance and creativity.

11. Local
Event
A race of a different kind!
Thousands upon
thousands of silvery
sardines make their way to
the South Coast of
KwaZulu Natal, followed
closely by sharks and
dolphins.
Lots of fun for the whole
family – the Joburg
Easter Festival is a great
place to shop for
household goods, there
are also live music
concerts that shouldn’t
be missed.
Major
Event

12. Major
Event
Woodstock is the largest youth-oriented music
and lifestyle festival in South Africa. In addition to
mainstream music, the festival offers a market of
crafters and alternative lifestyle products over
four days.
Local
Event
The Klein Karoo town of Calitzdorp is the port-wine
capital of South Africa. Its annual port festival, held over a
weekend in June, is hosted by the eight wine cellars of
Calitzdorp.

13. Mega
Event
Event’s Role in Tourism
FIFA WORLD CUP • Increase local economic
In 2 months, 309,554 foreign tourists activity and development,
• Enhance the profile and
Tourist Receipt : R3.64 billion
appeal of the destination,
• Encourage external
•Changed Perception about South Africa visitation,
•Generated awareness about South Africa • Enhance the visitor
experience,
• Tourism up by 3.3% due to the same
• Demonstrate future growth &
sustainability.

15.  Country – England
 Population – 8 Million People
 Climate
Temperate Oceanic Climate
UNPREDICATABLE WEATHER
Carry both Sunglasses and an
Umbrella
Peak Season : April to September
Weather Considerations May to September
Events and Festivals May-June-July
2011 Tourism Statistics
Overseas Tourists : 15.4
Million
Tourism Receipts : £9.4 billion

16. The EDF Energy London Eye is a
major feature of London's skyline. It is
the world's highest observation
wheel, with 32 capsules, each weighing
10 tonnes, and holding up to 25 people.
Climb aboard for a breathtaking
experience, with unforgettable views of
more than 55 of London's most famous
London Eye – Time Lapsed View
landmarks – all in just 30 minutes!
The world-
famous British
Museum exhibits the
works of man from
prehistoric to modern
times from around the
world.

17. The crowning glory of Trafalgar
Square, London's National
Gallery is a vast space, filled to
the rafters with Western
European paintings from the
13th to the 19th centuries. In this
iconic art gallery you can find
works by masters such as Van
Gogh, Da Vinci, Botticelli,
Constable, Renoir, Titian and
Stubbs
At Madame Tussauds, you'll come face-
to-face with some of the world's most
famous faces. From Shakespeare to
Britney, you'll meet influential figures from
showbiz, sport, politics and even Royalty.
Sing along with Kylie; strike a penalty with
Rooney or receive a once-in-a-lifetime
audience with Her Majesty the Queen.

18. MONTH EVENTS
JULY’12 Olympics 2012,BBC Proms 2012
AUGUST’12 Carnaval del Pueblo 2012, The Great British Beer
Festival ,Notting Hill Carnival 2012, London Mela 2012
SEPTEMBER’12 Vintage Fashion Fair 2012 , London Fashion Week 2012,
Liberty Festival , London Design Festival
OCTOBER’12 BFI 56thLondon Film Festival, The Restaurant Show
2012, Halloween
NOVEMBER’12 Bonfire Night 2012 , London Jazz Festival 2012, Barclay
ATP World Tour Finals , Diwali , Thanksgiving, Lord
Mayor’s Show
DECEMBER’12 Taste of Christmas 2012, New Year Eve Fireworks,
Hanukkah
JANUARY’13 New Year Day’s Parade 2013,Outdoor’s Show 2013
FEBRUARY’13 UK Wedding Show 2013 , Valentine’s Day

19. The London 2012 Olympic and Paralympics
Games will mark the third time London has
hosted the modern Olympics. It will be a very
exciting time for London and for visitors to the
city.
Notting Hill
Carnival
Wimbledon

20. Bonfire Night London Fashion Week
Diwali Eid