Ned Potter, who goes by @theREALwikiman on Twitter, notes that everyone already has a brand whether they intend to or not, and that brand can never be fully controlled. He encourages focusing on where you want your brand to go and what values are important to the audience there, wishing the reader good luck.

1. Ned Potter
@theREALwikiman

2. You already have a brand. And you
can never fully control it.
Nevertheless…

3. You already have a brand. And you
can never fully control it.
Nevertheless…

7. YOU ARE
HERE
Where do you want to
go, and what do the
people already there
really value?

16. Good luck!
@theREALwikiman