Imperative Research - Market Research Support Services Company

We Are
A Market Research Support Company

Fieldwork | Data Collection

Survey Programming

Tabulations and Charting

Online Interactive Dashboards | Reporting Solutions

Imperative Research February 2013

About Us

• We provide full range of services for Market Research and Analytics to clients around the
globe.
• Headquartered in New Delhi, India and starting office in Florida (USA), London (UK), Dubai
(UAE) soon.
• We partner with research firms to provide innovative, efficient global research solutions.
• Our team of market research professionals has excellent experience in managing multiple
projects and working with clients across the globe.
• We follow CMMi for Services model in our services for our clients ensuring high quality,
reliability and low costs.
• Our service delivery model is designed to be responsive, responsible and pro-active.
• Low cost, high quality solutions.
• We provide – Survey Programming, Fieldwork ( Data Collection ), Tabulations, Charting,
Report Writing, Interactive Reporting and Dashboard Solutions


What We Can Do For You!

Take advantage of our We have programmed We specialize in We blend our research
multi-mode data and hosted simple to tabulation and charting experience and
collection with 60+ complex studies using services using various knowledge with
million active and almost every survey tools. We maintain high technology to convert
responsive panelists programming platform. level of accuracy, your static PowerPoint deck
including consumers, Use our experienced desired aesthetics in reports into real-time
physicians, pharmacists, team for high quality, low simple to complex online and Microsoft
patients and business costs and quick-turn- tabulation, charting & Excel based interactive
individuals in 70 around survey scripting open end coding. reporting dashboards.
countries. needs.


Survey Programming Services
We have programmed and hosted simple to
complex studies using different survey scripting
platforms


Survey Programming Services

With extensive technical programming skills in Java Script, Asp.net, Adobe
Flash and Adobe Flex, we can shape the look and feel of surveys as you require.
Programming Capabilities in The entire survey programming team is certified by ConfirmIt, SPSS.
• Confirmit
We can program multi-lingual studies and questionnaires with complex logic.
• SPSS-Dimensions
We have programmed -
• Vovici
• Kinesis
• Employee Research
• Nebu
• Satisfaction Surveys
• iPad
• Medical Outcomes
• iPhone
• Readership Surveys
• Android
• Brand and Ad Awareness
• MR-Interview
• Product Positioning
• Net-MR
• Brand and Image Management Assessments
• QuestionPro
• Awareness and Behavior Study
• SurveyMonkey
• New Product Development Research
• Market or Customer Profiling Analysis
We have established processes • Market Segmentation Studies
for both project execution and • Market Share Assessment
quality checks, to ensure quick • Panel Recruitment
turn-around-time and high • Tracking Studies
quality. • Customer Intercepts


Fieldwork | Data Collection Services
Multi-mode data collection with access to over
64 million panelists in 70+ countries including
consumers, physicians, patients across the
globe.



• Multi-mode data collection with access to over 60 million individuals including consumers, ITDM,
business, patients, physicians.
• We cover 70+ countries using our own panel and partners.
• Empanelled 250+ panel vendors across the globe.
• CATI facility with modern infrastructure.
• We provide best sample from right source in each market at economical costs.
• Successfully blend samples and methodology for low incidence targets.
• Expertise in working on B2C, B2B, Healthcare projects.
• Multi Country, Multi Mode ( Online, Phone, In-Person etc. ) -
• Full Project management
• Local market vendor partners


More About Panels

Business Panel Consumer Panel Healthcare Panel

• IT Professionals, blue-collar • Highest quality panelists from • Millions of active and highly
executives, marketing our local partners. desirable Physicians, Patients,
professionals, opinion leaders, Pharmacists, Caregivers and
purchase influencers, C-Level • Millions of consumer panelists Allied Health Professionals from
executives, business owners and from over 70 countries. 70 countries.
business decision makers
• Highly active and responsive • Reach to even low-incidence
• We ensure that our local consumer panelists. target.
partners have collected Job Title,
Job function, Industry, Company • We ensure double opt-ins. • Reach to key therapeutic
Size, Business Revenue, Years in categories.
Business, Direct Reports, Type of • Properly segregated under key
Decision Maker, IT Areas of demographics. • With excellent segregation
Responsibility, General Areas of under key areas, we can provide
responsibility and number of even the most precise
computers from our panelists segments.

• We ensure double opt-ins.


Data Collection Methods

Personal Interviews

Our teams ( including vendor’s teams )
are well versed with the procedure and
Group Discussions handle the tasks tactfully to ensure high Depth Interviews
quality of data.
To know the general mood of the target We host in-depth one-on-one
audience, to gauge their pulse, and to interviews to get exhaustive information
explore discrepancies in their behavior from respondents for an in-debt study
pattern (if any), we conduct Group and analysis.
Discussions. Online Data Collection

Web based surveys where a link is
given to the respondents and they can
Central Location Tests fill up the forms simply by visiting that Telephone Interviews
link.
We conduct tests that are held at a
Calling up the respondents and
centrally located place. The
knowing their responses- all this is
respondents are provided computer
done by our executives in the telecom
systems to fill survey forms and a team
department with professional expertise
is present to assist them to do the Mobile Based Data Collection and tactful approach.
same.
Web surveys are launched on mobile or
iPad for data collection. The data
collection happens even while internet
connection is not available.

We deploy excellent team and methodologies in data collection methods

A Bit More About CATI
Our Facility & Resources

• Hi Speed automated dialer
• 15 CATI stations with 100% recording facility.
• Real-time access to recordings and take feedback.
• Experienced multi-lingual interviewers for excellent engagement.
• Excellent Quality Check measures to monitor the quality and make adjustments on hourly basis.
• Formation of key metrics as per project and delivery of QA reports.
• Experienced interviewers in Industry Verticals such as Pharmaceuticals, Healthcare, Consumer
Products, Hospitality Sector, Information Technology, FMCG and many more.
• Supervision by experienced Project Managers for higher productivity and excellent quality.
• Languages we can support –

English French German Italian Spanish
Japanese Chinese Thai Dutch Korean
Portuguese Arabic Bahasa ( Indonesian) Turkish Cantonese
Danish Swedish Czech Polish Russian


We Ensure Best Partners

With a strong and strategic tie-ups, we continuously monitor our 250+ local partners to ensure high quality in
different panels. Every partner is empaneled through a carefully designed process with following checks:

• We check the methodologies available with our partners.
• We ensure that all Esomar’s 26 questions are answered and adhered.
• We check the type of incentive system and its legal verification.
• Methodologies that are adopted for recruitment of panel, by our partners.
• We check on double-opt in panel.
• We check the processes that are in place to maintain the health of panel in terms of duplication and fraudulence.
• We check the process to contact panelists for surveys.
• We check the extent of profiling of panelists.


Our Global Coverage

Iceland Finland
Alaska, US
Norway
Sweden Russia
Latvia & Estonia
Canada
Nederland's Germany Lithuania
Poland
UK & Ireland
Luxemburg Ukraine
Austria & Romania
France
USA Hungary Bulgaria
Portugal Spain Italy Greece Turkey Korea Japan
Syria
Morocco Tunisia China

Mexico Algeria Libya Saudi
Puerto Rico Egypt Arabia India Thailand Taiwan
UAE
Oman

Yemen Vietnam
Costa Rica Venezuela Philippines
Nigeria Ethiopia Malaysia
Colombia
Kenya Singapore
Indonesia
Peru Brazil
Angola
Bolivia Zimbabwe

Namibia
Paraguay Botswana
Mozambique Mauritius

Chile
South Africa
Argentina Australia

New Zealand


Tabulations, Charting, Report Writing,
Coding & Translation
We specialize in tabulation and charting services using various
tools. We maintain high level of accuracy, your desired
aesthetics in simple to complex tabulation, charting & open
end coding.


Tabulations, Charting, Report Writing,
Coding & Translation

Data Tabulations
We have experience and capability of handling projects from simple to large-scale, multi-geography, multi-wave data
collected in different formats. We have a team of skilled people in handling hierarchical data and complex weighting
schematics. We can provide tabulations using SPSS, Quantum, Wincross, and Excel at the data and tab level.

Charting
Our charting team is comprised of data visualization experts who can produce variety of output options from tabulations.
From simple to complex charts, our charting team not only produces graphical reports but can also provide brief analysis of
data as an executive summary. We provide charting services in Microsoft PowerPoint and Microsoft Excel.

Coding
Coding using existing codebooks Coding by your specific company’s standards or industry guidelines
Multi-lingual coding Coding done through Ascribe
Building new codebooks Manual coding process done on question basis to ensure high quality

Translation Services
We provide translation services focusing on precise expression of questions and verbatim across cultures and languages.
With our localized manual translation services, we deliver outstanding quality at competitive prices. We undertake
translation of European and Asian languages.

Report Writing Services
Report writing including interpretation and narrative writing basis the data. We can convert the collected data into insights
to provide in-depth visibility in business operations. Our quality checks, proof reading of transcripts and content analysis
procedures are build to ensure high quality information from the reports.


Online Reporting &
Dashboard Applications
We blend our research experience and knowledge with
technology to convert static PowerPoint deck reports into real-
time online and Microsoft Excel based interactive reporting
dashboards.


Interactive Dashboards & Reporting Solutions

• Online interactive dashboards and reporting applications using respondent level & aggregated data.
• Solutions based on data cubes or normalized databases for faster report generation.
• Tools to automate reports or scorecards created in Microsoft Excel or PowerPoint.
• Applications which can connect directly with ConfirmIT or Dimensions to pull the data.
• Interactive user interfaces using Adobe Flash, Flex, and Silverlight.
• Business Intelligence tools for the Market Research industry.
• Normative databases.
• Flexible Cross Tab creation features to view in both tabular and chart formats.

Flash tools for Surveys

• Improved aesthetics and design quality.
• Stimulating and engaging survey environments with creative designs.
• Seamless integration in any survey scripting platform.
• Increased completion rates and rich responses.
• Easy data collection within survey pages.


Flash Tools for Surveys

• Improved aesthetics and design quality.
• Stimulating and engaging survey environments with creative designs.
• Seamless integration in any survey scripting platform.
• Increased completion rates and rich responses.
• Easy data collection within survey pages.
• We develop tools which can be integrated in Confirmit, Kinesis, Nebu, SPSS

Shopping Cart / Shelf Discreet Choice Tools

The shopping shelf is displayed to the respondents We have developed variety of discreet choice flash
with products placed on shelves. Respondents can tools to make it easier for respondents to make
view the shelf, pick a product to view, purchase choice on brands, products or services.
choice of products etc.

Image Highlighters with Heatmaps Video Rating Tools

We have developed variety of image highlighters You can load any number of videos in our video
where you can load as many concepts or images to rating tools. The video rating tools play the video
show to respondents. for respondents with features to rank certain parts
of the videos


Projects Executed So Far

Online Data Collection
• We executed 60+ projects in 2012 for online data collection for our clients in USA, Canada, UK and France.

Offline Data Collection
• We executed 20 CATI studies in 2012 for our clients in USA and Canada.

Survey Scripting
• We executed 180+ survey scripting projects in Kinesis and Confirmit for our clients in USA, Canada and UK.

Online Dashboards and Flash Tools
• We delivered 16 online interactive dashboard and reporting solutions to our clients in USA.
• We delivered 10 interactive Flash tools to our clients in Sweden and USA.


Thank you!

Let us know your convenient date and time
to discuss next steps.

We look forward to work with you. Contact us
Imperative Research

Rajesh Dua
rajesh.dua@imperativeresearch.com
Mob: +91-9811335673

Megha Saraswat
megha.saraswat@imperativeresearch.com
Mob: +91-9873301413

I-5, Part I, Lajpat Nagar,
New Delhi – 110 024 (India)
US Number: +1 (315) 675-5141


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