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The Web 2.0 Entrepreneur
The Nine Deadly Sins of Start-ups


                               Idris Mootee

July 2007


                              www.mootee.typepad.com
Happinessless
Your start-up has no future if you are not happy




                                             www.mootee.typepad.com
Lack of authentic ideas.
Great idea usually comes from true personal experience



                                           www.mootee.typepad.com
Inability to focus
The sooner you find focus and make strides, the better



                                            www.mootee.typepad.com
Technology-driven rather
than user-driven
Avoid the naive faith in technology


                                      www.mootee.typepad.com
Spending extravagance
Jet-set lifestyles are only allowed post liquidity event




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Excessive desire for
ownership and power
Use that currency generously to attract world class talent


                                              www.mootee.typepad.com
Arrogance
Quick to acknowledge your own limits


                                       www.mootee.typepad.com
Too Many Boring People
Boring people cannot energize, excite and coach



                                           www.mootee.typepad.com
Thank you. Gracias. Merci. Grazie.




                    Read more about this at
                    www.mootee.typepad.com



                               www.mootee.typepad.com

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Eight Deadly Sins Of Web 2.0 Start-Ups - Idris Mootee