This document appears to be a quiz for an agribusiness marketing class. It contains two sections - Section A with multiple choice questions about agribusiness marketing concepts, and Section B with short answer questions to fill in the blanks. The quiz covers topics like product pricing strategies, distribution channels, the selling process, and types of advertising. Students are instructed to answer all questions in the allotted one hour and show their work clearly.

1. KOLEJ PROFESIONAL MARA
BERANANG
DIPLOMA IN AGRO BUSINESS
QUIZ 2
AGRIBUSINESS MARKETING
(MKT 2524)
NAME: ID NUMBER:
CLASS:
INSTRUCTIONS TO CANDIDATE:
1. The time allowed for this paper is 1 HOUR ONLY.
2. Candidates are required to answer:
i. ALL questions from Section A
ii. ALL questions from Section B
3. Candidates are advised to read each question carefully before attempting to answer
4. All answers must be written in black/blue ink, must be clearly and correctly numbered
but need not be in numerical order. Pencils should be used only for graphs, charts;
diagrams, etc. begin each section on a new page.
5. Marks may be lost due to lack of neatness.
DO NOT OPEN THIS BOOKLET UNTIL YOU ARE TOLD TO DO SO

2. Section A (10 Marks)
Multiple Choice Question .Answer all
questions and please CIRCLE the answers. 4. ______________ creating and
1. _____________ objective is to placing newsworthy information in
maximize market share. the news media to attract attention
a) Profit to a person, product, or service.
b) Volume a) Press relations
c) Prestige b) Lobbying
d) Competition c) Investor relations
d) Development
2. A computer shop offers a personal
computer complete with a printer,
5. The examples of ______________
modem, and software installed for
materials include annual reports,
immediate use of the buyers known
brochures, articles, company
as product ______________ pricing.
newsletters and magazines.
a) optional
a) written
b) captive
b) audiovisual
c) bundle
c) Corporate identity
d) line
d) Public service
3. Which of the following is NOT an
advantage of intermediary?
a) Intermediary can provide wider
market exposure.
b) Intermediary can reduce selling
cost and time.
c) Producers need the intermediary
function because of insufficient
capital to market directly to the
customer.
d) Producers can increase number
of channel transaction.

3. Answer all questions underline the correct answer.‘True’ or ‘False’.
1. Optional product pricing, sellers often combine several of their products and offer at a
reduced price. ( True / False )
2. A functional discount is offered by the seller to trade-channel members who perform
certain functions, such as selling, storing and record keeping. ( True / False )
3. The greater the degree of interdependence between two members of the distribution
channel, the greater the potential of conflict. ( True / False )
4. During the pre-approach step of the selling process, the salesperson tells the product
“story” to the buyer, presenting customer benefits and showing how the product solves
the consumer’s problems. (True / False )
5. The disadvantage of advertising is it has some shortcomings which is it reaches many
people quickly but cannot be as directly persuasive as can company salespeople. ( True
/ False )

4. Section B (5 marks)
Answer all questions. Fill in the blanks and write the correct answers.
1. Market __________ pricing is setting a high price for a new product to maximize
revenues from the target market
2. ___________ pricing which is a forecasting tool used by marketers to determine how
many products must be sold before the company starts realizing a profit.
3. _____________ product pricing which is manufacturers normally sell the main products
at a low price and set high mark-up on the captive products.
4. ____________ conflict occurs among firms at the same level of the channel.
5. _________ advertising is to tell the market about a new product and suggesting new
users for a product.