This document discusses developing an innovative social media marketing strategy by strategically using social media. It covers topics like developing an online identity and presence, gaining attention through content, and driving conversion. Specific social media platforms like Facebook, Twitter, Pinterest, Instagram and YouTube are analyzed. The key objectives of a social media strategy are developing consumer intimacy, increasing brand exposure, driving traffic to a company's website, improving SEO, and enabling direct consumer sales. Various tactics are suggested for each objective, like webcare, shared experiences, contests, storytelling, tutorials and social media advertising.

1. CLO WILLAERTS
Naar een innovatieve
marketingaanpak: zet sociale
media strategisch in
KHLeuven, 6 mei 2014

3. Welke revolutie zegt u?

4. Link met business?

5. Horror story: Bakkerij Alexandre

6. De blik van een ondernemer

7. identity
attention
presence
content
conversion
7

8. identity
attention
presence
content
conversion
8

9. Tone of voice
9

10. T-shirt merken
10

11. Het menselijke web
11

12. identity
attention
presence
content
conversion
12

13. Paid, Owned, Earned Media
13

14. Social media advertising
14

15. identity
attention
presence
content
conversion
15

16. Eerst scannen
16

17. Wie gebruikt Twitter?

18. Focus op maximaal 4
18

19. Tumblr, Pinterest and Instagram

20. Tumblr

21. Pinterest

22. Instagram

23. identity
attention
presence
content
conversion
23

24. “Content is the fuel of the
social web”
24

25. “Something to talk about”
25

27. Centrale rol van je site
27

28. identity
attention
presence
content
conversion
28

29. Conversie!
29

30. Voed je database
30

31. Social media strategie
31

32. Consumer intimacy
Brand exposure
Traffic to your site
SEO
Direct consumer sales
32

33. Consumer intimacy
Brand exposure
Traffic to your site
SEO
Direct consumer sales
33

34. Objective: consumer intimacy
12
webcare
co-creation, crowdsourcing
social CRM
testimonials
experience/events
influentials
making of/behind the scenes
friendly expert, trusted filter, passionate pro

35. Webcare

36. Shared experience
Case: Tomorrowland

37. Influentials strategy:
Audi & Klout

38. Tactic: testimonials

39. Tactic: passionate pro

40. Tactic: friendly expert

41. Tactic: trusted filter

42. Consumer intimacy
Brand exposure
Traffic to your site
SEO
Direct consumer sales
42

43. Objective: brand exposure
12
social media advertising
contests/sweepstakes
gamification
storytelling
tutorials and how-to's
charity/activism

44. Objective: branding/presence
13

45. Facebook Studio
37

46. Consumer intimacy
Brand exposure
Traffic to your site
SEO
Direct consumer sales
46

47. Objective: traffic to the site
14

48. Case: Humo op Facebook

49. Traffic to site:
FB.com/OnlineShoppen

50. Consumer intimacy
Brand exposure
Traffic to your site
SEO
Direct consumer sales
50

51. YouTube
47

52. YouTube tutorials

53. Google+

54. Authorship and Sponsored stories

55. Consumer intimacy
Brand exposure
Traffic to your site
SEO
Direct consumer sales
55

56. F-commerce

57. Promotion + sampling

58. Last minute deals

59. To do's voor uw site
Optimaliseer voor:
!
● search
● social
● mobile

60. KMO’s en social media

61. Uw nieuwe camionette

62. Facebook
Pages Manager app

63. De toekomst?

64. To do's voor uw site
Optimaliseer voor:
!
● search
● social
● mobile