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IA Innovatieve marketingcommunicatie: Klaar voor de strijd! Sessie 2 Clo Willaerts. KHLeuven.
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IA Innovatieve marketingcommunicatie: Klaar voor de strijd! Sessie 2 Clo Willaerts. KHLeuven.

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  • 1. CLO WILLAERTS Naar een innovatieve marketingaanpak: zet sociale media strategisch in KHLeuven, 6 mei 2014
  • 2. Welke revolutie zegt u?
  • 3. Link met business?
  • 4. Horror story: Bakkerij Alexandre
  • 5. De blik van een ondernemer
  • 6. identity attention presence content conversion 7
  • 7. identity attention presence content conversion 8
  • 8. Tone of voice 9
  • 9. T-shirt merken 10
  • 10. Het menselijke web 11
  • 11. identity attention presence content conversion 12
  • 12. Paid, Owned, Earned Media 13
  • 13. Social media advertising 14
  • 14. identity attention presence content conversion 15
  • 15. Eerst scannen 16
  • 16. Wie gebruikt Twitter?
  • 17. Focus op maximaal 4 18
  • 18. Tumblr, Pinterest and Instagram
  • 19. Tumblr
  • 20. Pinterest
  • 21. Instagram
  • 22. identity attention presence content conversion 23
  • 23. “Content is the fuel of the social web” 24
  • 24. “Something to talk about” 25
  • 25. Centrale rol van je site 27
  • 26. identity attention presence content conversion 28
  • 27. Conversie! 29
  • 28. Voed je database 30
  • 29. Social media strategie 31
  • 30. Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales 32
  • 31. Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales 33
  • 32. Objective: consumer intimacy 12 webcare co-creation, crowdsourcing social CRM testimonials experience/events influentials making of/behind the scenes friendly expert, trusted filter, passionate pro
  • 33. Webcare
  • 34. Shared experience
 Case: Tomorrowland
  • 35. Influentials strategy:
 Audi & Klout
  • 36. Tactic: testimonials
  • 37. Tactic: passionate pro
  • 38. Tactic: friendly expert
  • 39. Tactic: trusted filter
  • 40. Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales 42
  • 41. Objective: brand exposure 12 social media advertising contests/sweepstakes gamification storytelling tutorials and how-to's charity/activism
  • 42. Objective: branding/presence 13
  • 43. Facebook Studio 37
  • 44. Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales 46
  • 45. Objective: traffic to the site 14
  • 46. Case: Humo op Facebook
  • 47. Traffic to site: 
 FB.com/OnlineShoppen
  • 48. Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales 50
  • 49. YouTube 47
  • 50. YouTube tutorials
  • 51. Google+
  • 52. Authorship and Sponsored stories
  • 53. Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales 55
  • 54. F-commerce
  • 55. Promotion + sampling
  • 56. Last minute deals
  • 57. To do's voor uw site Optimaliseer voor: ! ● search ● social ● mobile
  • 58. KMO’s en social media
  • 59. Uw nieuwe camionette
  • 60. Facebook 
 Pages Manager app
  • 61. De toekomst?
  • 62. To do's voor uw site Optimaliseer voor: ! ● search ● social ● mobile

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