Social Media Marketing

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An overview on what's happening with social media marketing, the tools, success stories and failures.

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Social Media Marketing

  1. 1. Social Media Marketing Mark Evans
  2. 2. Definition • Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships
  3. 3. There’s Certainly No Lack of Choice
  4. 4. But Only a Small Number Matter
  5. 5. Blogs…Still Alive and Well
  6. 6. • Still the most effective corporate social media to build and market brands because they’re a powerful way to showcase a company’s knowledge, passion and brand while connecting with other people.
  7. 7. Podcasts
  8. 8. 140 Characters or Less • In the same way that companies eventually started to blog, they will (sooner or later) embrace Twitter upon realizing it’s become a valuable communications, marketing and sales tool.
  9. 9. Why Twitter? • Easier and quicker than a blog • Lets you be part of the conversation • Can be used for a variety of purposes
  10. 10. Success Stories
  11. 11. Fuzion: Small Price, Big Sales.... and no advertising or promotion
  12. 12. quot;People were talking about it on blogs and at parties, on Facebook, via text messaging, on BlackBerrys and in chat rooms. Everyone wants to know what is hot. It is viral. Such instant communication is new and dynamic and a very interesting phenomenon for the wine business.quot; - Shari Mogk-Edwards, VP, merchandising, LCBO
  13. 13. Dell says Twitter has produced more than $1 million in revenue over the past 18 months through sales alerts
  14. 14. NumaNuma
  15. 15. And There Are Failures…
  16. 16. Experiment

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