http://idcee.org/p/shahar-waiser/ Shahar Waiser is a 6 times entrepreneur, who founded and built six companies in the US, Russia, and Israel. These include: GetTaxi ($30M funded company, market leader, operating in London, Moscow, Tel Aviv and soon launching in New York) and Vigoda.ru - one of the largest daily deal sites in Russia (Groupon model), operating in 94 cities, and it’s rated #15 at the TOP of Russian e-commerce companies (according to the recent FORBES rating). Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. Get Taxi (Logo)
The ride choice
Open screen
Going Global
Four countries in one year
STRICTLY PRIVATE AND CONFIDENTIAL 1

2. GetTaxi Today
 Global market leader with track record in  $30 Million in funding
3 countries and 18+ cities  150+ Employees
 5 major platforms  400,000+ installed user base (downloads)
(Apple, Android, BlackBerry, Symbian, HTM  480+ Enterprise clients
L)
 2500+ Taxis using GetTaxi technology
 Tailored solution and pricing for each city
 1 order every second at peak times
 24/7/365 customer service
 30-50% monthly growth in rides & revenues
 Both consumer and enterprise solutions
NYC
Spring 2010 Spring 2011 Summer 2011 Spring 2012 Jan 2013
STRICTLY PRIVATE AND CONFIDENTIAL 2

3. Gigantic $31B Market
Market # Market size, Targeted Company’s Targeted market
cars, 000 $ bn gross revenue, $ bn share, %
180 9.7 0.5 5%
200 9.0 0.9 10%
17 0.8 0.3 40%
200 11.4 0.6 5%
Total 597 30.9 2.3
Company’s existing markets New markets Total
Source: GetTaxi
STRICTLY PRIVATE AND CONFIDENTIAL 3

4. GetTaxi Service Solution
GetTaxi is a simpler, faster way to order taxis from your mobile phone.
Watch your taxi on a map in real time, pay for rides instantly and get rewards
How it works
1 2 3 4
Automatic location Search for closest Dispatched driver’s Pay cash,
finder and one-tap driver within range info and ETA shown credit card or
ordering to the customer charge to
corporate account
STRICTLY PRIVATE AND CONFIDENTIAL 4

5. Creating Value For Consumers
 Available on every major mobile
platform
 Get a taxi in one tap
 No phone calls necessary—
ordering is instant
 Get it done in under 30 seconds
 Be in control and be safe –
drivers info and location in real
time
 Credit card Payment is instant
STRICTLY PRIVATE AND CONFIDENTIAL 5

6. Creating Value for Drivers
 Dedicated state of the art device – no smartphone required
 7” tablet – the best product in the category.
 Legal to use while driving in every country
 Risk free, Pay as you go model. Drivers pay 10-15% per ride
 Smart algorithms minimize the idle time, and ‘wasted” miles
STRICTLY PRIVATE AND CONFIDENTIAL 6

7. Creating Value for City Authorities
 Promote use of public transportation
(GetTaxi) instead of private
 Makes the transport safe and secure
 Promote tourism, making city easy to
navigate
 Effective infrastructure: Job finds
drivers, reduce wasted miles
 Drives city innovation. Digital era of
booking and mobile payment
STRICTLY PRIVATE AND CONFIDENTIAL 7

8. Track Record (Orders per Month)
Launching New City every 3 Months
300,000
250,000 Tel-Aviv
Jerusalem
London
200,000
Moscow
+St.Peter 10/12
Tel-Aviv +New York 01/13
150,000
Jerusalem
London
100,000 +Moscow
Tel-Aviv
50,000 +London
Tel-Aviv
0
Jul-11
Nov-11
Dec-11
Jul-12
Nov-12
Dec-12
Aug-11
Sep-11
Aug-12
Feb-12
Mar-11
Mar-12
Jun-11
Jan-12
Jun-12
Apr-11
Apr-12
Sept-12
Oct-11
Oct-12
May-11
May-12
STRICTLY PRIVATE AND CONFIDENTIAL 8

9. Solid Business Clients
STRICTLY PRIVATE AND CONFIDENTIAL 9

10. Solid Business Clients
STRICTLY PRIVATE AND CONFIDENTIAL 10

11. Business clients RU (launching in Oct.):

12. GetTaxi in Moscow
STRICTLY PRIVATE AND CONFIDENTIAL 12

13. GetTaxi in London
STRICTLY PRIVATE AND CONFIDENTIAL 13

14. GetTaxi in Israel
STRICTLY PRIVATE AND CONFIDENTIAL 14

15. Going Global - Roadmap to success
• Focus on key markets
• Local versa global, learning curve
• Scale: finance, legal, product
• Speed and size are critical
• Team and execution
• Capital raising
• Open to change and adopt to local markets
• Innovative marketing
• Global ambitions and energy
STRICTLY PRIVATE AND CONFIDENTIAL 15

16. Special present for IDCEE
500 rub
Code: IDCEE
(First 100 users only)
STRICTLY PRIVATE AND CONFIDENTIAL 16

17. Superstar Management Team:
Experienced, Passionate and Committed
Shahar Waiser - Founder, and CEO Roi More - Founder
• 6x Entrepreneur, founded and built 6 profitable • Internet gaming entrepreneur, founded several leading
companies in USA, Israel and Russia. This includes Internet ventures, including Kamay Holdings which
Vigoda.ru (Russian version of "Groupon) and Loyalize was acquired by 888.com and Co-Founded
(engagement and loyalty start-up based in San MyLotto.com, the world’s leading lottery affiliate
Francisco) acquired by Viggle [VGGL]. network.
• Previously served as CEO of Comverse Russia • Together with Waiser, co-founded the Russian version
[NASDAQ:CMVT] and grew revenues to $300M of "Groupon" - Vigoda.ru
Jing Wang Herman -CEO USA Sergey Fomenkov -CEO Russia
• Previously VP in JPMorgan’s Strategic Investments. • ex-CEO of Utkonos, the leading online food retailer
• Named Forbes 30 Under 30 in Finance. • Previously CEO of MTS-retail and Euroset, two federal
• Herman started her career at Bear Stearns in the retail chains in Russia
Investment Banking practice.
• Licensed taxi driver in NYC
Motti Hasfari - CEO Israel Roy Manor - CEO UK
• 13 years of sales management experience • Roy started his carrier at Gettaxi in the role of COO UK
• National Sales Manager for Phillip Morris in Israel • Prior to joining the GetTaxi, Manor re-structured
• Sales Director of Red Bull Israel Yerushalmy Industries, one of the biggest
manufacturers for Israel's Ministry of Defense.
• Founder of TicketAD, an online travel start-up
Tal Brenner - CFO Lior Sion - CTO, VP Product
• Previously Financial Manager and Controller for Dan • Previously R&D manager at IBM,
transportation, where he managed the finances of CTO at Clarizen and CTO at Flash Networks
several public companies and joint funds for both Dan • Co-founder of Ramkol.co.il, and several other startups
and the Israeli ministry of transportation
Nimrod May - VP Marketing Ilan Carmel - VP R&D
• Prior to joining GetTaxi, May served as the Vice • 17 years of experience developing complex solutions
President of Social Networks and Marketing at and ecosystems. Ilan has served as a development
IncrediMail [NASDAQ:PERI] and as Head of Marketing manager at SAP labs [NYSE: SAP] and 888.com
for the Disney/Jetix [NYSE:DIS] channel in Israel. [FTSE: 888] , leading the development of several end-
to-end solutions in online and mobile environments.
Ron Srebro – VP Innovation Merav Schlesinger Falik – VP HR
• Ron calls upon over 14 years of programming • Previously, she was a Human Resources Business
experience to continuously innovate designs and bring Partner for the international software company Retalix
to market the next generation of GetTaxi products. [NASDAQ:RTLX].
• Among his many technological specialties are • She is also the former HR Manager for Broad Digital
experiments with context-aware application designs. Software Industries.
STRICTLY PRIVATE AND CONFIDENTIAL 17

18. Media Coverage
How to Call a Cab With a Mobile Phone App
“Get Taxi Launching in London. This Is Way Beyond Uber.”
-TechCrunch
Mobile apps promise to replace the frustration of arm
waving with the ease of a couple of clicks
With $20 Million in New Funding, GetTaxi Sets Sights on NYC
GetTaxi CEO is actually Taxi driver
This App Will Revolutionize the NYC Taxi Experience
GetTaxi - The winner of the TIMEOUT
magazine best app of the year!
STRICTLY PRIVATE AND CONFIDENTIAL 18