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Startups re-inventing banking
Kristo Käärmann
Computing in 2020?

ICDEE Kyiv 2013 - @kaarmann
News in 2020?

ICDEE Kyiv 2013 - @kaarmann
Money in 2020?

ICDEE Kyiv 2013 - @kaarmann
Money in 2020?

ICDEE Kyiv 2013 - @kaarmann
Why banking?



Banking is already a tech business



It is complicated but not hard



Opportunity is enormous $$$



People know not to like banks

ICDEE Kyiv 2013 - @kaarmann
How to transfer money unwisely?






$30 + 3%
$100bn+ yearly = 70% of
ukraine GDP
takes 5 days !?

ICDEE Kyiv 2013 - @kaarmann
How did we tackle the problem



Idea: crowdsource currency
−
−

saved $15 million in bank fees

−

raised $7.3 million – Peter Thiel, Index, IA

−


launched in January 2011

team of 45: London, Estonia, Ukraine

Objective: make a $100bn business
into a $10bn business
ICDEE Kyiv 2013 - @kaarmann

30x
Lessons learned: trust

Earning trust online is possible ...

ICDEE Kyiv 2013 - @kaarmann
Lessons learned: trust

… but it is sooo hard!
−

earn 11 out of 10 with every interaction

−

social proof: customers, investors

−

look and sound professional

ICDEE Kyiv 2013 - @kaarmann
Lessons learned: customers



Biggest asset for a startup
−



Recommendation from a friend 10x better
chances to success than advertising

As a founder or exec you have to
speak with them routinely

ICDEE Kyiv 2013 - @kaarmann
Lessons learned: speed



Your only edge and best defence



The only focus is speed of growth



Fight the forces that slow you
down

ICDEE Kyiv 2013 - @kaarmann
Innovating finance – a checklist



People hate their current
product?



Your solution is 10x better?



Plan how to get customers



Focus on trust and experience



Be faster than the incumbents
ICDEE Kyiv 2013 - @kaarmann
We imagine a world where you can send money across
the world instantly for a low cost.

Anything is possible.

ICDEE Kyiv 2013 - @kaarmann

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IDCEE 2013: Can a tech startup eat the bankers' lunch? - Kristo Käärmann (Co-founder @ TransferWise)

  • 2. Computing in 2020? ICDEE Kyiv 2013 - @kaarmann
  • 3. News in 2020? ICDEE Kyiv 2013 - @kaarmann
  • 4. Money in 2020? ICDEE Kyiv 2013 - @kaarmann
  • 5. Money in 2020? ICDEE Kyiv 2013 - @kaarmann
  • 6. Why banking?  Banking is already a tech business  It is complicated but not hard  Opportunity is enormous $$$  People know not to like banks ICDEE Kyiv 2013 - @kaarmann
  • 7. How to transfer money unwisely?    $30 + 3% $100bn+ yearly = 70% of ukraine GDP takes 5 days !? ICDEE Kyiv 2013 - @kaarmann
  • 8. How did we tackle the problem  Idea: crowdsource currency − − saved $15 million in bank fees − raised $7.3 million – Peter Thiel, Index, IA −  launched in January 2011 team of 45: London, Estonia, Ukraine Objective: make a $100bn business into a $10bn business ICDEE Kyiv 2013 - @kaarmann 30x
  • 9. Lessons learned: trust Earning trust online is possible ... ICDEE Kyiv 2013 - @kaarmann
  • 10. Lessons learned: trust … but it is sooo hard! − earn 11 out of 10 with every interaction − social proof: customers, investors − look and sound professional ICDEE Kyiv 2013 - @kaarmann
  • 11. Lessons learned: customers  Biggest asset for a startup −  Recommendation from a friend 10x better chances to success than advertising As a founder or exec you have to speak with them routinely ICDEE Kyiv 2013 - @kaarmann
  • 12. Lessons learned: speed  Your only edge and best defence  The only focus is speed of growth  Fight the forces that slow you down ICDEE Kyiv 2013 - @kaarmann
  • 13. Innovating finance – a checklist  People hate their current product?  Your solution is 10x better?  Plan how to get customers  Focus on trust and experience  Be faster than the incumbents ICDEE Kyiv 2013 - @kaarmann
  • 14. We imagine a world where you can send money across the world instantly for a low cost. Anything is possible. ICDEE Kyiv 2013 - @kaarmann

Editor's Notes

  1. {"5":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","11":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","6":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","12":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","7":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","13":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","2":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","8":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","3":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","9":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","4":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n","10":"Foreign payment estimates 169,000 EE8,060,000 UK52,000,000 Europe\n"}