Super Bowl XLV Predictions - A Search Assessment by Eric Sidone, Natural Search Strategist at iCrossing.

1. Super Bowl Predictions
A Search Assessment
by Eric Sidone,
Natural Search Strategist @ iCrossing

2. Quick SEO Audit
• PageRank: 6 • PageRank: 6
• Google Index: • Google Index:
42,000 29,900
• On-Page Opt: • On-Page Opt:
Fail Fail
• Slight Edge Steelers

3. Score Score
3 0

4. Back Link Profile
• Edge: Packers

5. Score Score
3 7

6. Unique Visitors
• Edge Steelers

7. Score Score
10 7

8. Search Demand by Keyword
• Overall Demand: Edge Steelers

9. Score Score
17 7

10. Search Demand by Region
• More interest in Wisconsin for “Packers” than interest in
Pennsylvania for “Steelers”
• There are a few “S’consins” searching for a last minute
Roethlisberger Jersey
• Edge: Packers

11. Score Score
17 10

12. Rising Search Demand
• Highest Trending Term: Edge Steelers

13. Score Score
24 10

14. Social Sentiment by Keyword
• With 7/8 Metrics : Edge Packers

15. Score Score
24 17

16. YouTube Fight Song
• Wiz Khalifa – • Lil Wayne –
Black & Yellow Green & Yellow
• Views: • Views: 530,000
32,000,000
• Edge Steelers

17. -Final Score-
Score Score
27 17

18. “DOUBLE YOI”
STEELERS WIN!
Score
30

19. Score
30Prediction by Eric Sidone,
Natural Search Strategist @ iCrossing
[@esidone]
eric.sidone@icrossing.com