How to engage and activate guests...

1. Industrial Heritage
Visitor Engagement & Activation

2. Jo Van Hove
Digital Entrepreneur
Visitor Engagement & Activation
Loc8

3. Project - communities
1998 - 2011
2009 2011
2012
2014
2015

4. Projects – displays

5. Project

7. typical visitor

8. typical GUEST

9. Wall panels
during the week :
groups
• schoolchildren
• 60+
professionals
weekends :
families
who is your GUEST ?

10. in reality : 6 types of guests*
Wall panels
*(based on the ‘grounded typology of vacation decision-making’, Alain Decrop (Unamur)
the habitual guest
the rational guest
the hedonic guest
the opportunistic guest
the constrained guest
the adaptable guest

11. 3 steps in gaining audience

12. friends = interest
• ‘friends’ are looking for interest
• want to engage with you when your
offer is sufficiantly interesting for
‘them’
• you need to try to engage their
interest
• tools : your network, social networks

13. social network
=
noise

14. engagement
• make ‘friends’ your ‘guests’
• individualize relationship (profile)
• reward your guests

15. activation
Wall panels
• rewards program
• eternal notifications
• viral spreading

16. ultimate goal : building YOUR community
Wall panels
• less people than you think
• advantages
• how many visitors will participate ?
YOU

17. engagement & activation

18. engagement & activation
EAT
PLAY
COLLECT

19. industriana.eu
250 words
multi-lingual
upto 3 images
+ vos propres
couleurs et logo
touristic info links
audio & video
map with more locations
quiz
navigate to
rewards program
make favourite
share to social
networks
user comments
4 details

20. contact
Jo Van Hove
jvh@ibeaken.com
+32 475 44 04 54
http://iBeaken.com
Loc8 sprl
BE 0862 422 842