3. Analysis of national competitiveness (Porter diamond) 4- Firm strategy, structure, and rivalry Chance Factor conditions Related and supporting industries Demand conditions Govern- ment
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6. Porter ’s five forces model 4- Market Competitors Intensity of rivalry New entrants Suppliers Buyers Substitutes Market level Industry level
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10. Threat of substitutes 4- Buyer ’s willingness to substitute Relative price and performance of substitutes Costs of switching