1. 100% HRDF Claimable
*Checkout the latest dates and training venues on
http://www.itrainingexpert.com/
OVERVIEW
Recent studies on employees have shown that the quality of their engagement can determine
their business performance and be translated into shareholder value.
This programme is designed to help senior executives and managers identify the drivers of
engagement in their staff and work with them to build a culture of engagement in their
organisation.
LEARNING OUTCOMES
At the end of this programme, participants will be able to:
 Articulate why traditional reward and recognition programmes fail in many organisations
 Identify the areas where they need to work on to establish and maintain a culture of
engagement
 Demonstrate understanding on how employee engagement can impact on the business
performance of the organization
 Develop and cultivate persuasive and influencing skills
 Design an action plan on how to foster engagement across a multi-generational
workforce
 Contribute questions to survey tool to measure employee engagement
 Brainstorm on and implement a model to cultivate a culture of engagement in the
organisation
SUITABLE FOR
Management team
Heads of Departments & Team Leaders
Senior Managers & executives
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 1, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com

2. COURSE OUTLINE
Day One
Session 1: The Meaning of a Culture of Engagement
In this session, participants will be made aware of the culture of engagement. They will be given
the opportunity to give their observations on why the traditional system of reward and
recognition fail in many organisations.
Key Learning Points:
 Why traditional reward and recognition approach fail
 Identifying the values of staff
 Employee engagement vs. Engagement motivation
Session 2: Gaining Employee-Organisational Alignment
In this session, participants will realize that the challenge for businesses is to create an
environment where employees understand and commit to the company’s direction, strategy and
goals. An organizational framework that addresses all the components of a business will be
introduced to the participants. Participants will be encouraged to give their input into each
component.
Key Learning Points:
 A “fit for purpose” organizational structure
 People, systems and processes
 Leadership
 A positive work environment
 Organizational framework
Session 3: Engagement Drivers
In this session participants will learn that engagement leads to higher financial performance,
higher customer satisfaction and higher employee retention. Participants will identify the
engagement drivers and work on them.
Key Learning Points:
 Identify the engagement drivers in your company
 How well are we doing?
 Areas to ask in questionnaires to identify engagement drivers
Session 4: Persuasion Is Influencing
In this session, participants will learn to use the techniques of persuasion so as to influence the
people around them to be engaged. Participants will learn to develop and use the listening and
questioning techniques.
Learning Areas
 Listening techniques
 Questioning techniques
 Consultative techniques
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 1, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com

3. Session 5: Fundamentals of Influencing Skills
In this session, participants will be coached on the fundamental techniques of influencing skills.
Learning Areas:
 “Pull” don’t “Push”
 Getting the other person to be involved in discussion
 Persuade, don’t manipulate
 Focus on behavior rather than personality
 Seek to understand
Day Two
Session 6: Persuasive and Influential Behaviours
In this session, participants will learn how to cultivate persuasive and influential behavior.
Learning Areas:
 What image do you want to project?
 Developing a strong enthusiastic voice
 Speaking fluently without hesitation
 Using open ended questions
Session 7: Creating An Engaged Workforce
In this session, participants will be coached on practical techniques on to how to get the
workforce engaged in their work.
KEY LEARNING POINTS
Commitment to organisations core values
The C O M M I T Approach
Session 8: Putting It All Together (1 Hour)
-Review, Reinforce and Consolidate-
METHODOLOGY
 Interactive input
 Activity based case study
 Case Studies
 Role Plays
 Debriefing Sessions
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 1, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com

4. COURSE LEADER
PHILIP TAN
Qualifications:
 Bachelor of Laws (Hons), University of Wolverhampton, UK
 Diploma in International Advertising (Dip.IAA, New York)
 Cert.Ed (TESOL), Pantai Valley Teachers’ College, Kuala Lumpur
 Master in Business Administration , University of Hull, UK
 Higher Group Diploma in Public Relations, Sales Management, Marketing and
Advertising
Philip comes with 30 years of both public and corporate work experience. He is a management
and soft skills guru, international public speaker, corporate trainer and motivator. He speaks on
Ethics, Corporate Governance, CSR and core leadership and management areas.
Philip has both academia and industry experience from a diverse range of career paths that
include holding senior positions in tertiary education, dotcom, advertising, marketing and
hospitality training. In his dynamic career route, he has held portfolios of dean, vice president and
chief executive officer of an international professional organisation championing corporate
governance. He was also a Senior Examiner for the Chartered Institute of Marketing, UK (CIM).
Philip continues to share his experience in academia by supervising post-graduates candidates of
the University of East London (UEL) in their masters dissertations.
Philip has trained hundreds of representatives from governmental ministry and
large organisations that include:
Ministry of Gas and Energy, Tanzania TEXCHEM
Premium Nutrients Bhd Education Ventures Sdn Bhd
Jebsen and Jessen Prudential Insurance
SIEMENS LENO Marketing
IOI Berhad Johor Port Bhd
Regency Specialist Hospital Malaysia Airports Berhad,
Corus Hotel Group Oman Tel
Cadbury SABIC, Saudi Arabia
Ministry of Education, Msia GDeX
Antah Schindler Bank Negara Malaysia
Shangri-La Hotel Group Machine Knives Sdn Bhd
Megasteel Sdn Bhd KL Convention Centre
National Gross Happiness Commission, Kingdom of Hawley and Hazel
Bhutan (The Darlie Company)
Kulicke & Soffa Technology, Dell Global Business Centre
Fuji Xerox Asia Pacific Pte Ltd, Sime Darby Lockton Insurance Brokers Sdn Bhd
Amanah Raya Berhad Sunway Lagoon Sdn Bhd
MISUMI MALAYSIA Sdn Bhd Rotork Actuation Sdn Bhd
Mesiniaga Berhad Cagamas,
SIRIM QAS International Berhad SIRIM Berhad
CCM PT.OYL SENTRA MANUFACTURING, Indonesia
Among his participants, Philip is known for his applicable and job-related content that is delivered
in a vibrant pace. He is able to combine soft skills concepts with real life requirements for those
on the job. When he is not on the public speaking or corporate training circuit, Philip consults on
business performance, strategic management and corporate law.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 1, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com

5. FEEDBACK FROM PAST PARTICIPANTS
“What I have learned from this course is, “communication” is more important between the
workers. To avoid rework, save time and money. The trainer is excellent, good knowledge,
friendly and funny.” -Raja Noorizanizam B. Raja Sulaiman, Engineering Dept.-Grand Banks Yachts
Sdn Bhd.
“Overall presentation is good by Philip.” -Mohd Radhi B. Tambi, Electrical Dept.-Grand Banks
Yachts Sdn Bhd.
Mendapat pengetahuan untuk menyelesaikan masalah dengan bijak. Penyampaian begitu
menarik. (Obtained knowledge to solve problem wisely. Presentation is good). -Mohd Hafizu B.
Abd Halim, Mechanical Dept., Grand Banks Yachts Sdn Bhd.
“I learnt so much about how to solve the problems at work and make quick and accurate
decisions.” -Razman Abd Samad, Engineering Dept-Grand Banks Yachts.
“Program Creativity and Problem Solving in sangat baik sebab boleh guna pakai untuk tugasan
harian dalam team saya. Penceramah, En Philip Tan bagus, cukup skill dan matlumat.”–Abdul
Razak B. Masran, Mechanical Dept. –Grand Banks Yachts Sdn Bhd.
“Good communication skills. Philip the senior trainer is precise and knowledgeable”-Saftuyah Adenan,
Asst Manager.
“Always be Closing & FAB. Mr Philip is fabulous”– Hamidon Amen, Asst Mngr, Amanah Raya
Bhd.
“The trainer is good in delivering the information”– Shuhaini Bt Mohd Said, Amanah Raya Bhd.
“Selling skills can now be used to adapt to different clients. It’s good for my daily work.”-Marinor Md
Isa
“Learnt the techniques of selling skills. It’s good to enhance marketing skills. Will find the best
way to adopt to existing situation. You’re the best– Philip.” Wan Junainah, Amanah Raya Bhd.
“Philip is very good and experienced. I highly recommend everyone to attend his training.” –
Siti Nor Azura, Amanah Raya Bhd.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 1, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com

6. INVESTMENT
INDIVIDUAL: RM 1790.00 per delegate
GROUP SPECIAL: RM 1690.00 per delegate for a minimum of 3 participants register
together.
(Fee inclusive of refreshment and Lunch, Course Manual & Materials, Welcome pack,
Certificate of Achievement, post course evaluation)
REGISTRATION
Download Registration from www.iTrainingExpert.com /Registration
Registration Online: www.iTrainingExpert.com /Registration
This Training Programme is SBL Claimable *Subject to PSMB conditions.
We Are An Approved Training Provider (Serial No: 2059) Under SBL Scheme With
Pembangunan Sumber Manusia Berhad (PSMB/HRDF)
 All registrations MUST be accompanied with PAYMENT 14 days after the issuance of
invoice to the event.
 Completed registration form with CHEQUES should be made in favor of "THE
ENGLISH EXPERT PUBLISHING AND TRAINING" and bank in to Maybank Account
No: 5128 5700 6541. Email or fax the pay-in slip to us at info@itrainingexpert.com or
fax: +603- 8070 4164.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 1, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com

7. REGISTRATION FORM
TRAINING REGISTRATION FORM (PUBLIC PROGRAM)
Upon submission of this registration form, you undertake the Registration Policies and have read
and understood the terms and regulations.
Registration date: ________________________________________________________
Training Programme Title: _________________________________________________
Training Programme Date: _________________________________________________
Fee per pax (RM): ___________________________Total (RM) ____________________
Meal preference: Vegetarian Normal
No Participants Name Designation Contact No Email
(Handphone)
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Company Name: _________________________________________________________
Address: ________________________________________________________________
________________________________________________________________________
Telephone : _________________ Fax : _____________________
E-mail : ____________________________________________
Contact Person
Name : ________________________________ Designation : _____________________
Telephone : _________________________ Fax : ____________________________
Mobile:_____________________ Email: _____________________________________
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Authorised Signature Company Stamp
Terms and Condition:
1. Quotation and Invoice will be issued for your payment. Please make cheque payable to: THE
ENGLISH EXPERT PUBLISHING AND TRAINING. Bank into Maybank Account 5128 5700 6541. Email
or fax the payment slip back to us for confirmation.
2. We reserve the right to change the date or venue, and to cancel the training program should
circumstances beyond our control arise. We shall inform participants of the changes.
3. The course offered is SBL claimable under HRDF.
4. By submitting the registration form, you have fully read and understand the policy stated.
PLEASE FAX THIS FORM TO +603-8070 4164 or email to info@itrainingexpert.com
For enquiry, please contact us at +603 8075 9056
Download softcopy from www.iTrainingExpert.com/Registration
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 1, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com

8. CANCELLATION OF REGISTRATION POLICY
Should you wish to cancel your registration, a request should be sent to info@itrainingexpert.com stating your
name, organization, contact details (postal and email address, telephone and fax numbers), and your
registration reference number.
 All cancellations will incur a 10 per cent administration fee
 Cancellations made less than seven working days before the training event will not be eligible for a
refund.
 For cancellation in writing (letter/email) in more than 14 days prior to the training we will prepare a full
refund.
 If you cannot attend an event, you can nominate a substitute at any time without payment of an
administration fee.
PROGRAM POLICY
Please note that consultant and topics are confirmed at the time of publishing. However, should circumstances
beyond the control of the organizer may occur, we reserve the right to alter or modify the advertised speakers/
topics/ dates if necessary.
PAYMENT DETAILS
Payment is required within 14 days upon receipt of the invoice. Confirmation letter will be issued to participants
once payments have been received. All payments must be banked into the organiser’s bank account and email or
fax payment slip as proof of payment.
For late payment, we will start charging a 10% interest for payment not received 7 days after the completion of
the program.
ORGANIZER’S RIGHT TO CANCEL OR RESCHEDULE
We reserve the right to cancel or reschedule any program or course. In the event that, the organizer cancels a
program or course, a full refund of the amount paid for the program or course will be issued or applied as a
credit toward a rescheduled program or course.
We cannot and do not assume responsibility for any other costs (i.e. non-refundable airline tickets or hotel
reservations) or damages (including consequential, exemplary, incidental, or tort damages) or for any lost profits
resulting from the rescheduling or cancelling a program or course.
Email to info@itrainingexpert.com with any questions or concerns.
THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 1, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
Tel: +603-8075 9056 | Fax: +603-8070 4164
Email: info@itrainingexpert.com Website: www.iTrainingExpert.com