4. Annual monitoring of at least 800 inhabitants of Flanders
Usage and possession of (new) media and ICT
Fourth wave in 2011
Representative sample on gender, age (15+) and province
CAPI, online and offline paper survey
1560 respondents (15+)
Data collection period: August 2011 – November 2011
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8. 97,1% owns a TV
75,9% has digital TV
66,8% has a flatscreen as primary screen
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9. TV equipment: flatscreen versus classic TV tube
(%, N=1560)
*
* Evolution in comparison to the previous wave
(August – November 2010)
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15. 91,4% has a computer:
66,7% laptop
76,3% desktop
Profile of those without computer :
60+
retired
lower educated profile
89,9% of the computer owners has an Internet connection
13,1% owns a tablet (iPad and/or other)
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16. Number of desktops – laptops – tablets
per desktop – laptop – tablet owner
(%, N=1040) (%, N=1191) (%, N=205)
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17. Number and types of devices:
desktop, laptop & tablet
(%, N=1560)
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23. 76,4% has a GSM
40,4% has a smartphone
11,5% owns more than one mobile phone
23,8% has a mobile data subsription (9% increase)
13,1% owns a tablet (iPad and/or other)
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24. Application use on all kinds of mobile phones
(smartphones and GSMs)
(%, N=1463)
29. 91,6% has an Internet connection
Profile of those without Internet connection:
60+
retired
lower income
lower educated
Strong increase of online over-the-top communication (chat +13,2% / video chat + 12%)
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30. Using the Internet and visiting social network sites
Time schedule
(%, N=1560)
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31. Using the Internet and visiting social network sites
Usage locations
(%, N=1410 – N=1084)
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35. 37,1% self-proclaimed gamer
27,8% hidden gamer
= self-proclaimed non-gamer that nevertheless plays games
on digital TV, computer, tablet or mobile phone
35,1% real non-gamer
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48. Overarching segmentation of all respondents
5 profiles
Based on moments of use of different media during week and weekend:
Tv
Radio
Computer
Internet
Social network sites
Listening to music
Gaming
Reading newspapers and/or magazines
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49. 31,4% of the Flemish population
♂ 50,6% - ♀ 49,4%
Close socio-demographical representation of the
Flemish population
A general low media usage
Average-percieved digital skills
Moderate interest in new media
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50. 18,6% of the Flemish population
♂ 60,1% - ♀ 39,9%
Mainly between 15 - 29 years and studying
High usage of computer, Internet and social
networking sites
Highest-percieved digital skills
High interest in media hypes
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51. 22,9% of the Flemish population
♂ 41,7% - ♀ 58,3%
Middle-aged with an average education and
income
High interest in classical media and news
Average-percieved digital skills
Low adoption-intention for hype technologies
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52. 10,7% of the Flemish population
♂ 35,9% - ♀ 64,1%
Mainly 65+ and low educated
Owning ‘old fashion’ devices
Very low-perceived digital skills
Unfamiliar with hype technologies
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53. 16,3% of the Flemish population
♂ 50,8% - ♀ 49,2%
Mainly between 20 - 30 years with a higher
education
High usage of mobile devices and the Internet
High-percieved digital skills
Moderate interest in hype technologies
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54. Representation of five distinguishing profiles of
the Flemish media user
(%, N=1560)
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