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Going Digital

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Digital progress through the generations

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Going Digital

  1. 1. Going Digital
  2. 2. Generation X b. 1960-1980
  3. 3. 1984 - Macintosh 128k (£3800) Generation X (b. 1960-1980)
  4. 4. Generation Y b. 1980-2000
  5. 5. Generation Y (b. 1980-2000) 1997 - PowerBook G3 (£2000)
  6. 6. Generation Z b. 2000+
  7. 7. 2009 - iPad 1 (£400) Generation Z (b. after 2000)
  8. 8. Generation X – little change What 10 years brought (1984-1994)
  9. 9. Generation Z – constant change iPhone 3 iPhone 4 iPhone 5 iPhone 6 iPad 1 iPad 3 iPad 4 iPad Air iPad Air 2iPad 2 What 7 years brought (2008-2014) iPhone 1 The average lifespan of an S&P 500 firm is down to just 15 years, and some 40% of the index will disappear over the next decade
  10. 10. • Visits to Linc website from mobiles/tablets increased from 31% (2013) to 49% (2015) • Age range of people visiting Linc website - 34% (aged 25-34) and 27% (aged 18-25) Source: Google Analytics It’s a mobile world…
  11. 11. Tablet/Mobile ownership: Children • 41% of 5-15yr olds have a mobile phone with 31% having a smartphone. • 34% under the age of 15 own their own tablet. 19% in 2013. • Most 5-15yr olds prefer to use a tablet to go online than a laptop or PC
  12. 12. Social media: teenagers • 90% of teens aged 13-17 have used social media with 75% having a profile
  13. 13. Tablet/Mobile ownership: Adults Generation Z Generation Y Generation X • By 2018 more than 50% of users will use a tablet or smartphone first for all online activities. • 54% of US adults get their news from Twitter and Facebook.
  14. 14. It’s a Social world operating in real-time • 93% of buying decisions are influenced by social media • 88% of consumers are influenced by other consumers’ online comments
  15. 15. Tricorder: no longer science fiction • Phone camera take images that record the spectrum of light present in every pixel of the image. • An app then compares it to a database of “fingerprints” associated with substances. The result? • Point your phone at an object and learn its composition. • What if a simple photo of your plate was enough to analyse its nutritional content? • Use it to record what you’re eating, rather than working it out manually. When? 2-5 years
  16. 16. Virtual house buying/viewing • Search from the comfort of your living room wearing virtual headgear. • Tour any house 24/7 and a virtual agent will show you around and tell you about the house, its history and features. • Will your furniture fit in your new house? Take your existing furniture and decorations and virtually compile them in the new space for you to see. When? 2-5 years
  17. 17. Preventative healthcare Smartphones already monitor our activity levels, lifestyles and habits. They know where we go, how fast we move, and when we sleep • Apple have 5 apps that target the most prevalent health concerns: diabetes, asthma, Parkinson’s disease, cardiovascular disease, and breast cancer. • Google is developing a contact lens that can measure glucose levels in a person’s tears and transmit these data via an antenna thinner than a human hair Who is working on disrupting the $3 trillion health care industry? Apple, Amazon, Google, Samsung When? Now
  18. 18. • Assist staff via their mobile phone when they are near specific devices or tags. • For example, the system can authenticate a user and automatically log them on to medical systems when they near a workstation enabled via iBeacon. • Similarly, a workstation can automatically lock its session when a provider moves away from it. When? Now, technology is already built into our iPhones iBeacons…
  19. 19. Planning for a digital world… Access devices PC Replacement Communications Infrastructure Wi-Fi Business applications CRM & Mobile CRM Telecommunications New phone system Digital security
  20. 20. Technology is part of a bigger picture… In the next 3 years our target is to have 50% of customer transactions performed digitally 80% of staff strongly agreed or agreed with Linc sending information (e.g. Salary slips, official letters) electronically (i.e. via email) rather than on paper 58% of tenants want to communicate via email 58% of tenants want to be able to view rent statements online In the next 3 years our target is to have 95% of all communication with staff performed digitally
  21. 21. The future is digital… Digital Linc Digital Workplace Digital Linc Digital Workplace Digital Services Digital Contact Digital Homes Digital Buildings Digital Comms Payrent Social Media Corporate Social Media
  22. 22. Digital Linc Digital Workplace Digital Linc Digital Workplace Digital Services Digital Contact Digital Homes Digital Buildings Digital Comms Payrent Social Media Corporate Social Media The future is digital…
  23. 23. Digital Linc Digital Workplace Digital Linc Digital Workplace Digital Services Digital Contact Digital Homes Digital Buildings Digital Comms Payrent Social Media Corporate Social Media The future is digital…
  24. 24. Digital Linc Digital Workplace Digital Linc Digital Workplace Digital Services Digital Contact Digital Homes Digital Buildings Digital Comms Payrent Social Media Corporate Social Media The future is digital…
  25. 25. Digital Linc Digital Workplace Digital Linc Digital Workplace Digital Services Digital Contact Digital Homes Digital Buildings Digital Comms Payrent Social Media Corporate Social Media The future is digital…
  26. 26. Digital Linc Digital Workplace Digital Linc Digital Workplace Digital Services Digital Contact Digital Homes Digital Buildings Digital Comms Payrent Social Media Corporate Social Media The future is digital…
  27. 27. Digital Linc Digital Workplace Digital Linc Digital Workplace Digital Services Digital Contact Digital Homes Digital Buildings Digital Comms Payrent Social Media Corporate Social Media The future is digital…
  28. 28. Hasta la vista, baby • By 2020, a £600 personal computer will have the raw processing power of a human brain. • By 2030, it will take a village of human brains to match a £600 computer. • By 2050 £600 worth of computing power will equal the processing power of all human brains on earth. Sources: Hans Moravec, Robotics Institute, Carnegie Mellon University, 1998; Cisco IBSG, 2006-2009

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