Does your association offer an online learning program? Learn 6 ways to maximize attendance and revenue of your online learning programs.

1. Recharge Your Online Learning
Program: Six Ways to Maximize
Attendance and Revenue
iCohere Unified Learning System
Walnut Creek, CA  Washington, DC
iCohere.com

2. Are you using online learning to grow your
association?
Online learning programs can open the
door to a profitable revenue stream.
Successful programs contribute to member
recruitment, member retention and the
overall sustainability of the organization.

3. Take a look at some of the benefits an online
learning program offers the association and its
members.
Decreased Training Costs
Decreased Material Costs
Increased Productivity
High Quality Content
Real Time Access from Anywhere
Improved Retention
Personalized Learning
Easily Managed Programs

4. Strategy #1: Turn a Successful Webinar
into a Series or Workshop
A webinar that drew a large audience
supports the need for additional content
related to the topic. Expand on the topic
through a series or workshop (either virtual
or hybrid).
An example of a webinar that would fit into
this category is a “How-To” webinar that
provides a broad picture of how to
accomplish something.

5. Strategy #2: Turn Employees and Clients into
Program Advocates
Employees and clients have their own
circles of influence, and if you have
communicated the value of your programs
sufficiently, they will be able to identify
ideal prospects from within their circles.
*People are more likely to read and share
content when it’s provided by someone
they know (versus the association.)

6. Strategy #3: Leverage Online Training Modules in
Existing and New Marketing Campaigns
High quality training modules can be used
with storytelling across digital channels.
 Share engaging speaker stories through
blog posts, social media, and video
interviews.
 Pitch an exclusive story to industry
reporters, as well as media familiar with
the speaker, or in their local community.

7. Strategy #4: Widen Marketing Plan Timelines to
Allow for Speaker Positioning
A valuable training will draw the right
audience, but the value of the training can
be further increased when there is a
recognizable presenter or instructor.
Showcase the instructor’s expertise through
blog posts, interviews, Op Ed articles, and
media interviews with local and industry
media sources.

8. Strategy #5: Watch the Calendar and the Clock for
Program Scheduling
While offering a recording of a training is
important for attendance, the most
engaging trainings happen in real time. The
marketing plan should communicate the
added value attendees receive by attending
in person.
When scheduling the program, choose a
date and time that does not conflict with
other industry events and choose a time
that attendees most prefer.

9. Strategy #6: Build a Reputation for High Quality
Events “Word of Mouth” marketing and repeat
attendance are the most valuable returns
for any marketing strategy.
The marketing plan should be supporting a
program that offers exceptional content
and value to attendees.
Keep in touch with attendees and invite
them to attend future webinars and
programs, as well as to share about the
programs with colleagues.

10. Ready to Build a Robust Online Learning
Program?
Here are resources to help gain expertise in building an online
program and other virtual channels.
1. Moving 2 Virtual – The iCohere blog packed with valuable tips and
resources for virtual communities, conferences, courses and
webinars.
2. Meetings Without Walls – A six-week course to earn certification in
virtual event producing.
3. Webinar Trainings – Complimentary trainings offered by iCohere to
learn more about Unified Learning and what it can do for your
organization.

11. Looking for more information to improve
your online learning programs?
Attend any of the iCohere Learning
Webinars and Grab your copies of the free
eBooks A Guide To Creating And Launching
The Perfect Webinar and A Guide To
Creating Successful Online Communities.

12. ABOUT ICOHERE
iCohere, Inc. is a global provider of cloud-based learning
management and professional development solutions. The
company offers the world’s first platform for Unified Learning.
Unified Learning is about integrating different modes of
learning into a single, consistent user experience. The "all-in-
one" integrated system is flexible enough for online
conferences, collaborative eLearning courses, large-scale
webinars, and online communities of practice.
Connect with iCohere online:
Web Site: http://www.icohere.com
GSA: http://www.icohere.com/service_government.htm
YouTube: http://www.youtube.com/icoherevideo
Twitter: www.twitter.com/icohere
For more information and a free educational consultation, please contact
Lance A. Simon, CGMP, CVEP at lance@icohere.com or at (202) 870-6146.