Full report there: http://www.institut-innovation-competitivite.eu/sites/default/files/what_behind_the_buzzword_i7_institute_accenture_2011_0.pdf

1. OPEN What’s Behind
INNOVATION the
Buzzword?
22th November, 2011

2. The report in figure
1 Report
5 Authors
20 Companies
84 pages
11 Case studies
15 Quotes
19 Illustrations
…357 liters of tea
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3. 20 companies actively leveraging Open Innovation
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4. 10 Take aways on Open Innovation
Take away A structured and systematic approach for bringing
1.
outside inside
4

5. 10 Take aways on Open Innovation
Take away A fast pace of adoption: only 10 years from first movers
2.
to large adoption
Open Innovation
adoption timeline
5

6. 10 Take aways on Open Innovation
Take away Tapping into an almost unlimited number of external
3.
sources
General Mills vision
of Open Innovation
6

7. 10 Take aways on Open Innovation
Take away Positioning the open innovation strategy on the right
4.
openness scale
Open Innovation
“Opennessmatrix”
7

8. 10 Take aways on Open Innovation
Take away Defining the right balance between depth and breadth
5.
of relationship with partners
Open Innovation
the breadth /
depth trade-off
8

9. 10 Take aways on Open Innovation
Take away Excelling at the partner management process
6.
Company
PULL PUSH
Collaborative Scouting
platforms, department
Open days…
Partner
A real shift
from rather
random/experimental approaches
to a manageable
end-to-end process
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10. 10 Take aways on Open Innovation
Take away There is no Open Innovation “free lunch”
7.
Open Innovation is not free
and requires investments in
capabilities
 Top management sponsorship
 Corporate culture: from “not invented here” to “proudly
found elsewhere”
 Absorptive capacity
 Resources, time, budget, IT
 Success stories to communicate
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11. 10 Take aways on Open Innovation
Take away It is not only about appointing a “Chief Open
8.
Innovation Officer”
 Objective: Make Open
Innovation a routine
 The key impact of a
cross-functional
approach
 With the lead of R&D
& marketing (53%)
 New types of recruits:
people who know little
about many topics
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12. 10 Take aways on Open Innovation
Take away Open Innovation has not resolved the innovation’s
9.
Bermuda triangle
 Analyze how OI
impacts Innovation
KPIs
 Introduce OI KPIs
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13. 10 Take aways on Open Innovation
Take away Open Innovation works!
10.
Shorter time to market
Not cheaper
Better IP protection
More sustainable
Higher company’s
innovativeness
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14. More information:
www.institut-innovation-competitivite.eu
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