2. Pain
Time Quality Money
For busy professionals, putting dinner food on the table that is healthy,
delicious and timely is an ideal that is desired, but often not achieved
3. Pain
76% of people want a faster way to put
food on the dinner table
75% of people want an easier way to put
food on the dinner table
5. Existing solutions: Takeaway
Version 2.0
Meal-delivery kits
Version 1.0
Takeaway
Issue:
โข Unhealthy
โข May still take time to receive food
Problem: lack of availability
lack of control over ingredients
6. Existing solutions: Meal kit delivery
Version 2.0
Meal-kit delivery
Version 1.0
Home cooking
Steps:
โข Decide on what to make
โข Check food inventory and
grocery shop
โข Cook
Problem: still takes 30 โ 40
minutes of cooking time
9. Solution
Delivered-to-your-door
meal ingredients
Throw into slow cooker
in the morning
Enjoy a delicious meal when
you return home
Cut out grocery
trip time
Cut out time spent
measuring ingredients
Cut out cooking
time
Reduce waste of
unused portions
Discover and enjoy
a variety of meals
11. Business model
Subscription
โข Throw in a free slow-cooker for 3-month or annual membership
โข Provide 3 free referral kits for friends & family
DELIVERY
& TAKEOUT
(U.S.)
$18B
1% OF DELIVERY
& TAKEOUT
(U.S.)
$180M
12. Business model
Pricing
โข With membership: $8 per meal (minimum delivery order of 2 people x 3 meals)
33% cheaper compared to Plated that charges $12 per meal
โข Without membership: $10 per meal (minimum delivery order of 2 people x 3 meals)
33% cheaper compared to Plated that charges $15 per meal
โข Membership fee:
$8 per month (monthly)
$7 per month (3-month plan)
$6 per month (annual)
13. Team
Hui Ye Zheng, CEO
โข 2010 Stanford graduate
โข Management consultant
โข Food lover
Invested in helping busy people eat well
Know anyone? Weโre looking for co-founders!
