Kaleberry-GOAP Hawaii Presentation

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Presentation by: William Doom and Kimberly Burnett

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Kaleberry-GOAP Hawaii Presentation

  1. 1. Kaleberry is a prepared food servicefor busy, active individuals, providing delicious, healthy,&affordable meals.
  2. 2. How it Works• 5 delicious, healthy, and affordable meals a week• Saturday pick up from 1 of 2 convenient locations on either side of the island of Oahu• Served in microwavable, dishwasher-safe sturdy containers, ready to eat• Delivered in an insulated bag with frozen blue ice to keep things cool and fresh
  3. 3. Something for Everyone Line 1: Kaleberry Paleo Line 2: Kaleberry Signature Line 3: Macroberry (beta)
  4. 4. Team Kaleberry: FoundersKim: economist by day & a Will: if not assisting homeownerssuper fast triathlete by night with their finances he is working on his Fight Gone Bad Score.
  5. 5. Kaleberry Delivery Team
  6. 6. Philosophy• Never sacrifice quality for quantity (we believe in both)• Grass fed beef, free range chicken (always)• Local & organic (within price point)• Solving a problem, filling a need• Lack of similar options• No lines, no shopping, no prep or cooking• Health & well-being
  7. 7. Business Model $75 for 5 meals2 pickup areas, town & windward Downtown Delivery $2 Monthly subscription $275 Extra order $65 Extra meal $10
  8. 8. Steady & Sustainable Growth Weekly service Launched April 2012: 5 customers August 2012: 30 customers Year end forecast: 60 customers 4 weeks a month x customer # x $75 = Gross*Note until Aug 15 we had not spent $1 on Marketing
  9. 9. Vision & Next Steps Improved TechnologyExpanded kitchen & staff 100% delivery model
  10. 10. Custom Bags
  11. 11. Wholesale OXO Containers
  12. 12. Microwavable & Dishwasher Safe, BPA-Free
  13. 13. Kaleberry Sponsored Athletes
  14. 14. Kaleberry Sponsored Athletes
  15. 15. Kaleberry Sponsored Athletes
  16. 16. Social Media
  17. 17. Currently Operating @ Capacity Constraints: Kitchen Staff Fleet Technology
  18. 18. www.Kaleberry.comwww.Facebook.com/Kaleberry Twitter @Kaleberry Orders@kaleberry.com 808.679.8068

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