Kaleberry is a prepared food servicefor busy, active individuals, providing delicious, healthy,&affordable meals.
How it Works• 5 delicious, healthy, and affordable meals a week• Saturday pick up from 1 of 2 convenient locations on either side of the island of Oahu• Served in microwavable, dishwasher-safe sturdy containers, ready to eat• Delivered in an insulated bag with frozen blue ice to keep things cool and fresh
Something for Everyone Line 1: Kaleberry Paleo Line 2: Kaleberry Signature Line 3: Macroberry (beta)
Team Kaleberry: FoundersKim: economist by day & a Will: if not assisting homeownerssuper fast triathlete by night with their finances he is working on his Fight Gone Bad Score.
Philosophy• Never sacrifice quality for quantity (we believe in both)• Grass fed beef, free range chicken (always)• Local & organic (within price point)• Solving a problem, filling a need• Lack of similar options• No lines, no shopping, no prep or cooking• Health & well-being
Business Model $75 for 5 meals2 pickup areas, town & windward Downtown Delivery $2 Monthly subscription $275 Extra order $65 Extra meal $10
Steady & Sustainable Growth Weekly service Launched April 2012: 5 customers August 2012: 30 customers Year end forecast: 60 customers 4 weeks a month x customer # x $75 = Gross*Note until Aug 15 we had not spent $1 on Marketing
Vision & Next Steps Improved TechnologyExpanded kitchen & staff 100% delivery model