Emerging
Leaders LITA & Social Media:
2009 Using Social Software to Connect with
Group U
Members
TASK:
Determine the appropriate "social software" functionality to deploy to meet the needs of the membership.
Recommended Tools:
ALA Connect – Collaborating w/ALA members Facebook – Social Networking w/ anyone
Flickr – Sharing photos YouTube – Sharing videos
Twitter – Microblogging & social networking
General Social Media Guidelines:
 When adding content LITA should keep in mind – what's in it for members, how would the info
they are providing be valuable to the members.
 Use a consistent username across all networks – makes it easier to find LITA on all social
software
 Include links to other social networks on each network you join
 Measure your progress – track number of views, people who get to your site through social
networks
Team Unit Resources:
LITA Social Media Wiki – http://www.litasocialmedia.pbworks.com
Emerging Leaders 2009 Wiki http://wikis.ala.org/emergingleaders/index.php/Project_U_(2009)
Team Unit YouTube Channel: http://www.youtube.com/user/TeamUnitALA
Team Unit Members:
Chanitra Bishop Tracy Sutherland
Indiana University Bloomington Eastern Connecticut State University
Ligaya Ganster Holly Tomren
State University of New York at Buffalo University of California, Irvine

Emerging
Leaders LITA & Social Media:
2009 Using Social Software to Connect with
Group U
Members
Twitter Suggestions: Flickr Suggestions:
· Retweet valuable messages · Rename LITA's Flickr account & market the group
· Monitor what is being said about LITA, then join the · Upload quality photos from conferences
conversation · Friend members on Flickr
· Respond to questions & comments · Join groups
· Share useful blog posts, websites, new tech tools · Write creative tags and descriptions for each photo
· Start a discussion · Include web site or other social media sites in tag or
· Tell members how to get involved with LITA description where appropriate
· Use Twitter Apps such as TweetDeck to manage your · Include conference city in tag or description
account · Use creative commons license to allow photos to be used
· Share videos and pictures from Flickr & YouTube everywhere
· Comment on photos of LITA members
Use your web site address as your Flickr name
Facebook Suggestions: YouTube Suggestions:
· Start a Facebook page · Create a channel for LITA with a URL that matches the
· Send messages about conferences and other LITA events LITA website
to members · Post videos from conference
· Create a discussion board · Post Tutorials from members that highlight new tech
· Become a fan of organizations on Facebook tools
· Share social media with friends – include box for YouTube · Subscribe to other library related channels – will help
& Flickr increase the number of subscribers to LITA’s channel
· Use widgets to post LITA’s blog feed to the page · Send "Friend Requests" on YouTube
· Allow friends to post comments on LITA’s Channel wall
ALA Connect Suggestions:
· Use Flickr gadget to show photos from conferences
· Use Delicious gadget to share LITA’s favorite websites
· Share updates about conferences
· Divisions and interest groups can share updates, meet with members and
post documents for collaborating on projects
Image Sources:
http://www.fredcavazza.net/2008/06/09/social-media-landscape/ · http://socialmediasc.files.wordpress.com/2009/06/personal-brand.jpg