Whispering
in the giants ear

Hendrik Sommerfeldt
hsommerfeldt@braincycles.com




braincycles                    euroIAVI
so - hello




braincycles
Some structure

      1. Context
      2. Design process
      3. Insights/Learnings


braincycles
This talk is really about




braincycles
Daleks




braincycles
HQ wants us to do
    something social



braincycles
wii cribs




braincycles
Korea




braincycles
There are differences




braincycles
There are similarities




braincycles
Samsung?




braincycles
Numbers




braincycles
Chaebol




braincycles
Adapt this!



braincycles
Kibun & Nunchi



braincycles
Strip it down




braincycles
Solution: Voice of the customer




braincycles
SUCCES




braincycles
Make smartphones better




braincycles
Insights



braincycles
1. Communication




braincycles
Solution




braincycles
2. Control
Reduce




braincycles
Solution
Reduce




braincycles
3. Contracts




braincycles
Solution




braincycles
4. Time




braincycles
Solution




braincycles
5. Buzz




braincycles
Solution




braincycles
Takeways




              {
                  Size=Quality
                  Gantt-Charts
                  MsProject
   ...
Takeways




              {
                  Good people
                  Empathy
                  Team
              ...
Thank you
        Hendrik Sommerfeldt
        @braincycles
        hsommerfeldt@braincycles.com
        www.braincycles.co...
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Wispering in the giants ear

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The case study covers some general information about Samsung Electronics and its ventures in different areas to set up context dives down into the adaptation process of a VOC concept designed for Asian markets to the German/European market and how the project was run including some detail on the very simple tools used in the process.

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Wispering in the giants ear

  1. 1. Whispering in the giants ear Hendrik Sommerfeldt hsommerfeldt@braincycles.com braincycles euroIAVI
  2. 2. so - hello braincycles
  3. 3. Some structure 1. Context 2. Design process 3. Insights/Learnings braincycles
  4. 4. This talk is really about braincycles
  5. 5. Daleks braincycles
  6. 6. HQ wants us to do something social braincycles
  7. 7. wii cribs braincycles
  8. 8. Korea braincycles
  9. 9. There are differences braincycles
  10. 10. There are similarities braincycles
  11. 11. Samsung? braincycles
  12. 12. Numbers braincycles
  13. 13. Chaebol braincycles
  14. 14. Adapt this! braincycles
  15. 15. Kibun & Nunchi braincycles
  16. 16. Strip it down braincycles
  17. 17. Solution: Voice of the customer braincycles
  18. 18. SUCCES braincycles
  19. 19. Make smartphones better braincycles
  20. 20. Insights braincycles
  21. 21. 1. Communication braincycles
  22. 22. Solution braincycles
  23. 23. 2. Control Reduce braincycles
  24. 24. Solution Reduce braincycles
  25. 25. 3. Contracts braincycles
  26. 26. Solution braincycles
  27. 27. 4. Time braincycles
  28. 28. Solution braincycles
  29. 29. 5. Buzz braincycles
  30. 30. Solution braincycles
  31. 31. Takeways { Size=Quality Gantt-Charts MsProject Money Incentives UX deliverables braincycles
  32. 32. Takeways { Good people Empathy Team Checklists Excel Commanders intent Face to face braincycles
  33. 33. Thank you Hendrik Sommerfeldt @braincycles hsommerfeldt@braincycles.com www.braincycles.com +49-6151-39214320 +49-6151-39214329 braincycles
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