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The case study covers some general information about Samsung Electronics and its ventures in different areas to set up context dives down into the adaptation process of a VOC concept designed for Asian...

The case study covers some general information about Samsung Electronics and its ventures in different areas to set up context dives down into the adaptation process of a VOC concept designed for Asian markets to the German/European market and how the project was run including some detail on the very simple tools used in the process.

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euroia voice of the customer voc social euroia2010 insigths

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