SlideShare a Scribd company logo
1 of 33
Download to read offline
Whispering
in the giants ear

Hendrik Sommerfeldt
hsommerfeldt@braincycles.com




braincycles                    euroIAVI
so - hello




braincycles
Some structure

      1. Context
      2. Design process
      3. Insights/Learnings


braincycles
This talk is really about




braincycles
Daleks




braincycles
HQ wants us to do
    something social



braincycles
wii cribs




braincycles
Korea




braincycles
There are differences




braincycles
There are similarities




braincycles
Samsung?




braincycles
Numbers




braincycles
Chaebol




braincycles
Adapt this!



braincycles
Kibun & Nunchi



braincycles
Strip it down




braincycles
Solution: Voice of the customer




braincycles
SUCCES




braincycles
Make smartphones better




braincycles
Insights



braincycles
1. Communication




braincycles
Solution




braincycles
2. Control
Reduce




braincycles
Solution
Reduce




braincycles
3. Contracts




braincycles
Solution




braincycles
4. Time




braincycles
Solution




braincycles
5. Buzz




braincycles
Solution




braincycles
Takeways




              {
                  Size=Quality
                  Gantt-Charts
                  MsProject
                  Money Incentives
                  UX deliverables




braincycles
Takeways




              {
                  Good people
                  Empathy
                  Team
                  Checklists
                  Excel
                  Commanders intent
                  Face to face



braincycles
Thank you
        Hendrik Sommerfeldt
        @braincycles
        hsommerfeldt@braincycles.com
        www.braincycles.com

        +49-6151-39214320
        +49-6151-39214329




braincycles

More Related Content

Similar to Wispering in the giants ear

Design Thinking - unlock your creative potential
Design Thinking -  unlock your creative potentialDesign Thinking -  unlock your creative potential
Design Thinking - unlock your creative potentialSameer Chavan
 
A Crash Course in the Art of Stakeholdering - Patrick Bach, Chelsea Omel, & M...
A Crash Course in the Art of Stakeholdering - Patrick Bach, Chelsea Omel, & M...A Crash Course in the Art of Stakeholdering - Patrick Bach, Chelsea Omel, & M...
A Crash Course in the Art of Stakeholdering - Patrick Bach, Chelsea Omel, & M...Service Design Network Canada
 
A Design Approach to Problem solving in Project Based Learning - ATLIS
A Design Approach to Problem solving in Project Based Learning - ATLISA Design Approach to Problem solving in Project Based Learning - ATLIS
A Design Approach to Problem solving in Project Based Learning - ATLISJ. Edward Dioguardi, III
 
A lightning-fast introduction to content design for intranet publishers
A lightning-fast introduction to content design for intranet publishersA lightning-fast introduction to content design for intranet publishers
A lightning-fast introduction to content design for intranet publishersIntranet Now
 
Agenda_International IT Portfolio 2016_101116_TT
Agenda_International IT Portfolio 2016_101116_TTAgenda_International IT Portfolio 2016_101116_TT
Agenda_International IT Portfolio 2016_101116_TTdomenico De Simone
 
Bluemix Paris Meetup - Optimization on Cloud (DOcloud) - 14 octobre 2015
Bluemix Paris Meetup -  Optimization on Cloud (DOcloud) - 14 octobre 2015Bluemix Paris Meetup -  Optimization on Cloud (DOcloud) - 14 octobre 2015
Bluemix Paris Meetup - Optimization on Cloud (DOcloud) - 14 octobre 2015IBM France Lab
 
Creating your development process
Creating your development processCreating your development process
Creating your development processUXDXConf
 
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...Webflow
 
The Professional Design Process
The Professional Design ProcessThe Professional Design Process
The Professional Design Processugencarelle
 
Web Design Trends For 2016
Web Design Trends For 2016Web Design Trends For 2016
Web Design Trends For 2016Pixel Crayons
 
Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchat...
Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchat...Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchat...
Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchat...Michel Duchateau
 
Contovista exhibiting at Zurich Tech Job Fair Autumn 2019
Contovista exhibiting at Zurich Tech Job Fair Autumn 2019Contovista exhibiting at Zurich Tech Job Fair Autumn 2019
Contovista exhibiting at Zurich Tech Job Fair Autumn 2019TechMeetups
 
Don Stanley's Web Design 101 LSC 532 lecture 3
Don Stanley's Web Design 101 LSC 532 lecture 3Don Stanley's Web Design 101 LSC 532 lecture 3
Don Stanley's Web Design 101 LSC 532 lecture 3Don Stanley
 
UX and Agile - how to get the best out of both worlds?
UX and Agile - how to get the best out of both worlds?UX and Agile - how to get the best out of both worlds?
UX and Agile - how to get the best out of both worlds?why innovation!
 
By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...
By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...
By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...IngridBuenaventura
 
Design Designen – Digital Craft
Design Designen – Digital CraftDesign Designen – Digital Craft
Design Designen – Digital CraftHilla Neske
 
Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)LUO Zhening
 
YOW! Perth 2022 - Reviving the Art of Software Design
YOW! Perth 2022 - Reviving the Art of Software DesignYOW! Perth 2022 - Reviving the Art of Software Design
YOW! Perth 2022 - Reviving the Art of Software DesignAndy Marks
 

Similar to Wispering in the giants ear (20)

Design Thinking - unlock your creative potential
Design Thinking -  unlock your creative potentialDesign Thinking -  unlock your creative potential
Design Thinking - unlock your creative potential
 
A Crash Course in the Art of Stakeholdering - Patrick Bach, Chelsea Omel, & M...
A Crash Course in the Art of Stakeholdering - Patrick Bach, Chelsea Omel, & M...A Crash Course in the Art of Stakeholdering - Patrick Bach, Chelsea Omel, & M...
A Crash Course in the Art of Stakeholdering - Patrick Bach, Chelsea Omel, & M...
 
A Design Approach to Problem solving in Project Based Learning - ATLIS
A Design Approach to Problem solving in Project Based Learning - ATLISA Design Approach to Problem solving in Project Based Learning - ATLIS
A Design Approach to Problem solving in Project Based Learning - ATLIS
 
A lightning-fast introduction to content design for intranet publishers
A lightning-fast introduction to content design for intranet publishersA lightning-fast introduction to content design for intranet publishers
A lightning-fast introduction to content design for intranet publishers
 
Agenda_International IT Portfolio 2016_101116_TT
Agenda_International IT Portfolio 2016_101116_TTAgenda_International IT Portfolio 2016_101116_TT
Agenda_International IT Portfolio 2016_101116_TT
 
Extensive portfolio
Extensive portfolioExtensive portfolio
Extensive portfolio
 
Bluemix Paris Meetup - Optimization on Cloud (DOcloud) - 14 octobre 2015
Bluemix Paris Meetup -  Optimization on Cloud (DOcloud) - 14 octobre 2015Bluemix Paris Meetup -  Optimization on Cloud (DOcloud) - 14 octobre 2015
Bluemix Paris Meetup - Optimization on Cloud (DOcloud) - 14 octobre 2015
 
Creating your development process
Creating your development processCreating your development process
Creating your development process
 
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
 
The Professional Design Process
The Professional Design ProcessThe Professional Design Process
The Professional Design Process
 
Web Design Trends For 2016
Web Design Trends For 2016Web Design Trends For 2016
Web Design Trends For 2016
 
Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchat...
Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchat...Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchat...
Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchat...
 
Contovista exhibiting at Zurich Tech Job Fair Autumn 2019
Contovista exhibiting at Zurich Tech Job Fair Autumn 2019Contovista exhibiting at Zurich Tech Job Fair Autumn 2019
Contovista exhibiting at Zurich Tech Job Fair Autumn 2019
 
Don Stanley's Web Design 101 LSC 532 lecture 3
Don Stanley's Web Design 101 LSC 532 lecture 3Don Stanley's Web Design 101 LSC 532 lecture 3
Don Stanley's Web Design 101 LSC 532 lecture 3
 
UX and Agile - how to get the best out of both worlds?
UX and Agile - how to get the best out of both worlds?UX and Agile - how to get the best out of both worlds?
UX and Agile - how to get the best out of both worlds?
 
By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...
By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...
By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...
 
SXSW submission
SXSW submissionSXSW submission
SXSW submission
 
Design Designen – Digital Craft
Design Designen – Digital CraftDesign Designen – Digital Craft
Design Designen – Digital Craft
 
Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)Mobility workshop of zju idi(l)
Mobility workshop of zju idi(l)
 
YOW! Perth 2022 - Reviving the Art of Software Design
YOW! Perth 2022 - Reviving the Art of Software DesignYOW! Perth 2022 - Reviving the Art of Software Design
YOW! Perth 2022 - Reviving the Art of Software Design
 

Recently uploaded

Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisPeclers Paris
 
Redefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationRedefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationJIT KUMAR GUPTA
 
Bit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolioBit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfoliodhrumibshah13
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfJon Freach
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationJaime Brown
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..GB Logo Design
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfChan Thorn
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxDoraemon495609
 
iF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeiF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeCarlgaming1
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidiLivengood
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Remy Rey De Barros
 
Recycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfRecycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfjeffreycarroll14
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理cyebo
 
Presentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationPresentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationajroy0196
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headersekinlvnt
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentationssuser8fae18
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Mustafa
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...JIT KUMAR GUPTA
 
Design Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistDesign Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistYudistira
 

Recently uploaded (20)

Eric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-INEric Parein CV. Parein in English is best pronounced as PARE-IN
Eric Parein CV. Parein in English is best pronounced as PARE-IN
 
FW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers ParisFW25-26 Fashion Key Items Trend Book Peclers Paris
FW25-26 Fashion Key Items Trend Book Peclers Paris
 
Redefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and LocalisationRedefining Globalization, urbanisation and Localisation
Redefining Globalization, urbanisation and Localisation
 
Bit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolioBit Dhrumi shah Graphic Designer portfolio
Bit Dhrumi shah Graphic Designer portfolio
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..Dos And Dont's Of Logo Design For 2024..
Dos And Dont's Of Logo Design For 2024..
 
spColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdfspColumn-Manual design column by spcolumn software.pdf
spColumn-Manual design column by spcolumn software.pdf
 
The Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptxThe Impact of Artificial Intelligence on Modern Healthcare.pptx
The Impact of Artificial Intelligence on Modern Healthcare.pptx
 
iF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythreeiF_Design_Trend_Report_twentytwenrythree
iF_Design_Trend_Report_twentytwenrythree
 
Heidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD PortfolioHeidi Livengood's Professional CADD Portfolio
Heidi Livengood's Professional CADD Portfolio
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3
 
Recycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdfRecycled Modular Low Cost Construction .pdf
Recycled Modular Low Cost Construction .pdf
 
一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理一比一原版格林威治大学毕业证成绩单如何办理
一比一原版格林威治大学毕业证成绩单如何办理
 
Presentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentationPresentation on 3D Printing.pptx presentation
Presentation on 3D Printing.pptx presentation
 
Week of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_HeadersWeek of Action 2022_EIT Climate-KIC_Headers
Week of Action 2022_EIT Climate-KIC_Headers
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024Abdulaziz Tariq Abdulaziz Mustafa CV 2024
Abdulaziz Tariq Abdulaziz Mustafa CV 2024
 
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...Knowing, Understanding and Planning Cities- Role and Relevance  Physical Plan...
Knowing, Understanding and Planning Cities- Role and Relevance Physical Plan...
 
Design Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM SpecialistDesign Portofolios - Licensed Architect / BIM Specialist
Design Portofolios - Licensed Architect / BIM Specialist
 

Wispering in the giants ear